how to make a landing page for an email course

How do I create an email landing page?

Useful Tips for Creating a Landing Page to Collect EmailsPublish an efficient page. The popular advice is to make your landing page brief. ... Design a clear CTA. Write an action-oriented call-to-action (CTA) that presents a promise. ... Write compelling copy. ... Include social proof. ... Request only what you need. ... Showcase the offer.

How do I create a course landing page?

What is a Landing Page?A main headline and supporting headline.A clear and unique selling proposition.The benefits of what you're offering.Images or videos of your course.Social proof.Reinforcement statement.Closing argument.Call-to-action (CTA)

What is an email landing page?

An email post-click landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They're reached after a prospect clicks on a link within an email.

What is a course landing page?

What Does a Course Landing Page Do? The purpose of the course landing page is to serve the Call-to-Action buttons that guide action throughout the page. Landing pages are one of the major components of the sales funnel, which guides site visitors from sparking their interest to making them paying customers.

What should be on a website landing page?

2. Landing Pages Must Contain the Following ElementsA headline and (optional) sub-headline.A brief description of the what is being offered.At least one supporting image or short video.(Optional) supporting proof elements such as testimonials, customer logos, or security badges.More items...•

What is Thinkific landing page?

Brand new, high converting landing pages are now available in your Thinkific school! Course landing pages are the primary selling platform for your online courses – your landing page is where students find out what they'll be taught, and where they make the decision to purchase your online course.

How do I create a landing page without a website?

How to Create a Landing Page Without a WebsiteDefine the Purpose and Goal of Your Landing Page. Once you've chosen your preferred landing page builder, decide what you want this landing page to accomplish. ... Customize to Match Your Audience, Brand, and Offer. ... Optimize for Conversions. ... Say Thank You. ... Launch Your Landing Page.

How is a landing page different from a website?

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

Are Mailchimp landing pages free?

In Mailchimp, landing pages live alongside other campaign types. Landing pages are free to all Mailchimp users, so you can build as many as you need. To get started, choose a template and use our landing page builder to design and configure your pages.

Can I create a landing page in Thinkific?

In Thinkific, we call them your course landing pages. You can add a variety of content to your course landing page, including a description of your course, curriculum outline, and most importantly - a call to action button to allow students to enroll.

What is course landing page udemy?

The Course Landing Page includes the title, subtitle, course summary, instructor bio and course goals. This is where instructors provide information to help potential students decide whether the course is right for them. Make the course landing page for your courses unique!

Does Kajabi have landing pages?

You can create your own unique landing page right within the Kajabi platform. It's as easy as setting up a sales page or a new blog.

Is it easy to build a funnel?

Building an online marketing and sales funnel isn’t easy, but it is doable. The challenge most people face when taking on the task is not knowing where to start, how each piece of the puzzle fits together, and what to do when they reach a roadblock. The One Funnel Away Challenge does away with the complexities, fear, uncertainty, and doubt. Unlike most videos we've seen on online course pages, this one is different. In the video, Stephen Larson immediately starts talking to you as if you're in the same room. His message flows as he explains that he will be your guide on a daily basis. He shares that he has helped 7500 students to date, and that he co-created the course. But because we know building an online marketing funnel is no simple feat, Larson also identifies the common pitfalls students experience. And that's gold. Offering that much transparency clearly shows viewers that the value they receive in the course far exceeds what they may have initially expected.

What is a code academy?

Code Academy is a popular online coding learning platform. The online course landing page for their web development program does an excellent job of identifying the most important elements of interest for prospective students. For example, take the big white box to the left that is a summary of what you get.

What is Foundr magazine?

Foundr Is an entrepreneurship magazine and has been around since 2012. While wildly successful today, when the brand launched, like all new endeavors, it took a while to grow. And that's one of two reasons why this online course landing page is so unique. Instagram Domination is a product of founder Nathan Chan's experience. The course is packed with actual steps to follow for any brand looking to grow on Instagram.

Who is the founder of Instagram dominance?

Instagram Domination is a product of founder Nathan Chan' s experience. The course is packed with actual steps to follow for any brand looking to grow on Instagram. Secondly, we love this landing page because of the effective use of color, testimonials and social proof.

What is a fizzle?

Fizzle is an online membership platform that's filled with tons of valuable courses on how to start and grow an online business. Their landing page embodies some of the most powerful elements that are a testament to the brand’s success. Not only has Fizzle used color and contrast effectively, and nailed the right tone and voice of their audience, their copy is inspiring and aspirational. It appeals to a sense of self-actualization and this runs through their landing page right down to their buy buttons which use custom text that nudge prospects to join. And did you see it? Their button text comes with a unique offer to try their platform for just one dollar and the option of canceling at any time.

What is kajabi course?

Kajabi is one of the most well-known and successful online course platforms available today. It's filled with tons of features and functionality to help you build and market your most successful online course possible. But there is one catch, building a course on Kajabi's platform can be a little complex. Meg Burrage identified this problem and created an online course for all Kajabi customers who have been through the platform's 28-day bootcamp, but still feel overwhelmed. Selling the idea of success to people who really feel like they've somewhat failed is no easy feat. But Burrage distills her message and gets it across effectively.

Who is Joanna Wiebe?

Joanna Wiebe is a well-known copywriter and copywriting coach. On her landing page she sells a simple but big idea: mastering email copywriting and learning how to measure your results in revenue is possible. This matters to any business owner who is looking for ways to grow their bottom line. Wiebe's artfully identified one of the key drivers that most struggling with email marketing encounter. By zeroing in on the idea that email marketing is somehow unclear or hard to do, she's flipped that notion and made it possible to think of yourself as a master email copywriter that turns words into dollars.

Why landing page?

Regardless of the type of course you’d like to organize and how you advertise your offer, your marketing activities should be focused on achieving one clear goal – getting online course participants.

Increase the conversion rate with a carrot

Customers love getting more than expected. They become even more interested in a product when they get a free sample. We see it in supermarkets, when we are treated to a new snack or when we choose miniature cosmetics or sample packets, so we can give them a try and think about a full-sized product.

Landing page in online course advertising – example

One of the finest examples showing what potential lies in landing pages is Żaneta Żywiałkowska’s Permanent Makeup Academy (Akademia Makijażu Permanentnego). We’ve had the pleasure to cooperate in the scope of Lead Generation service.

How to entice over 1000 people to sign up for an online course?

Landing page, made by us for Żaneta Żywiałkowska’s permanent makeup courses, stands out with elegant yet light and pleasant aesthetics and colors. However, it was not only the design that made the landing page successful. We supported it with a comprehensive advertising campaign.

How to create a landing page?

To create your landing page, follow these steps. Click the Create icon. Click Landing Page. Type a name for your landing page. This name is for your reference, and isn't visible to landing page visitors. Use the drop-down menu to select an audience. Click Begin. Great work!

Can you edit a landing page?

Edit a Landing Page. You can make changes to your landing page title, URL, design, and tracking settings at any time . After you publish, you won’t be able to change the associated audience, but you can still add or edit tags if your page includes a signup form. To edit your landing page, follow these steps.

How many tags can you add to a landing page?

Here you can confirm or change the audience associated with your landing page. If your layout includes a signup form, you can also choose to add up to five tags to any contact who subscribes through the landing page.

What happens if you delete a landing page?

When you delete a landing page from your account, you'll also lose all its reporting data. We strongly recommend you unpublish landing pages you want to take offline, but keep the campaign in your Mailchimp account so you can access its data.

Can you add a signup form block to a layout?

Now you'll choose a template and add your content. Some templates are specifically designed to collect subscribers or promote products, but you can add a signup form block or product block to any layout.

What is landing page?

A landing page is a page on a website with the purpose of converting visitors into leads. This works by offering something valuable to the visitor, such as an ebook or free guide, in exchange for filling out a form that provides contact information.

Why are landing pages important?

Landing pages are great for acquisition and can easily fit into your content strategy. If customers see a CTA on one of your webpages, ads, or email, clicking on it should land them on a page that has an offer or service. Source. Generally, landing pages come in two different forms: reference and transactional.

What is a reference landing page?

Reference landing pages provide valuable information or a summary of your business. They are like a snapshot of your business, whereas transactional landing pages usually require the visitor to make a purchase or complete a form. The types of valuable information you could provide to viewers covers a wide range.

What are some examples of content?

Some examples of content include a mailing list offer, an online purchase, a free guide for download, or a coupon for first-time buyers. Landing pages are a useful function of marketing and sales strategies, and they give your sales team possible leads.

What is Teachable's customer care?

As regards customer care, Teachable has tons of tools to be certain that their courses are taken in the particular sequence that they intended, and that their clients get the most out of what they paid for. They can provide graded quizzes (with or without restrictions on number of attempts), lock and drip their content to prevent customers binging on modules, place checkpoints (like their video watch compliance feature which needs a certain amount of video time finished before proceeding to the next step), then grant certificates to their own graduates. Certificates do not only give students a sense of accomplishment, they are also another way to add value to clients.

Does Teachable take away control?

Teachable doesn’t take away the control from its users , but allows them to keep an eye and follow their client’s progress directly. Only instructors will have their customer’s data, rather than Teachable. Some other online marketplaces overdo their involvement, and control the system in such a way that the users don’t have any direct contact with their students. On Teachable, the lecturer is given liberties to followup on past students, and customize messages to add promos or bundles when they haven’t purchased a course in a while. How To Create Email Landing Page Teachable

What is Teachable app?

Teachable is one of the few LMS that has a dedicated app on iOS, allowing users to keep tabs on their content on the go. All the websites they build are also intuitive in the sense that they can detect the student’s devices, whether smartphone, computer, or tablet, so that all content snap into place and can be viewed in their proper dimensions.

Is it good to have pictures on a landing page?

Pictures are a good thing in general on landing pages. The human brain process images much faster than text, so to the extent possible, your landing page should images that show or imply the benefits of what you are offering, help visitors trust you more, or simply build comfort and familiarity with the experience you offer.

What does "above the fold" mean?

“Above the fold” simply means the area of the screen that most people see in their browser without having to scroll. People tend to focus on what is at the beginning of a page, and to a lesser extent, what is at the end – they are likely to skim most of the rest. So, you really need to make this space count.

What is a call to action?

A “call to action” is simply your request that that the visitor do something. In the case of a course sales page, this means clicking a button to make a purchase. For a lead magnet, its a click to gain access to whatever you are giving away.

1. LinkedIn

The headline contains a benefit: Learn new ways to exceed your marketing goals with LinkedIn.

2. List Building School

The headline uses compelling words like “exclusive,” “top,” and “free,” to convey the value of the offer.

4. Mixpanel

A countdown timer conveys scarcity. Prospects need to act before the clock hits zero if they want access to the Fireside Chat.

5. Kabbage

The headline conveys a benefit, and uses the word “today,” which emphasizes immediate results.

6. Upwork

The headline is benefit-oriented and tells prospects exactly what they’ll get in return for watching the webinar.

7. Neil Patel

A headline that promises “secrets” capitalizes on our desire to be in the know, gain little-known strategies to get a leg up on our competition.

8. Demand Gen Report

The how-to headline implies the visitor will learn something by downloading.