As a firm moves from the sales era to the marketing department era it is likely to. begin to integrate all the firm's marketing activities. Customer equity is. increased when a firm is able to increase the earnings stream expected from current or prospective customers.
One basic idea of the marketing concept is. survival and success require a profit. The aim of marketing is to. identify customers' needs and meet those needs so well that the product almost "sells itself.". From the Industrial Revolution until the 1920s, most companies were in the. production era.
U.S. population makes up more than 10 percent of total world population. Regarding population growth in the world, population growth in Japan and Europe is even slower than in the U.S. less-developed countries generally experience the fastest growth.
A generic market is one in which. tries to identify homogeneous submarkets within a product-market. Which of the following is a possible danger when using a combining approach to target marketing. Competitors may do a better job appealing to submarkets.