When survey data are analyzed in depth to determine consumer attitudes toward a product, this is an example of sentiment mining.
A major advantage of primary data collection is that it can be tailored to fit the pertinent research questions.
Warren should start with qualitative research to gain insights into the research questions before attempting quantitative research. Quentin is in a group of eight to twelve people and is being asked questions by a trained moderator. Quentin is part of an in-depth interview group. Quentin is part of a focus group.
Data that have been collected prior to the start of the current research project are considered primary data.
Before conducting market research, the first question to ask is, "What are we trying to learn?"
Quentin is part of a focus group.
Primary data can be tailored to the information needed; secondary data is not always precisely relevant.