What is nonprofit marketing?
A. the use of marketing by a nonprofit organization.
What is Mucho Tacos?
Mucho Tacos Restaurants, Inc., is a chain of restaurants featuring authentic Mexican cuisine in seven states. The company is looking into opening restaurants in additional markets and also wants to expand and to improve its menu.
Why proceed with product development?
A. proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research.
Is the marketing concept identical to the marketing concept?
A. and the marketing concept are in fact identical.
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