which of the following is part of brand name selection? course hero

What criteria should be used to select a brand name?

Once the decision is made above – a descriptive or unusual name – then the following criteria should be used to screen potential candidates for the brand name. Distinctive – brand names need to be clear and different to other brands on the market and be recognizable as a brand name, rather than a generic word

What are the characteristics of a brand name?

Distinctive – brand names need to be clear and different to other brands on the market and be recognizable as a brand name, rather than a generic word Easy to recall – brand name should be quite simple, recognizable and easy to remember. Making a brand name too complicated or vague or too long should be avoided.

How do you come up with a brand name?

The first approach is to have a brand name that is somehow reflective of the benefits or unique features of the product. The second approach is to create an unusual or distinctive brand name, perhaps by even creating a new word, with the intent of building brand awareness and brand equity over time.

How many students use Course Hero?

Discover why more than 20 million students and educators use Course Hero. The largest (and best) collection of online learning resources—guaranteed. Hundreds of expert tutors available 24/7.

What is a reseller brand?

What is a group of products that are closely related because they function in a similar manner?

About this website

What is selection of brand name?

Selecting a brand name is one of the most important product decisions a seller makes. A brand name reflects the overall product image, positioning, and, ideally, its benefits.

What is branding outline the desirable qualities for a brand name selection?

Features of a Good Brand Name It should be easy to pronounce, identified and memorized. (For instance-Tide) It should give an idea about product's qualities and benefits (For instance- Swift, Quickfix, Lipguard.) It should be easily convertible into foreign languages.

What are branding decisions?

Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the four branding decisions, also called brand strategy decisions, we should clarify what a brand actually is.

What steps are involved in brand name selection?

So, if you're ready to choose your brand name, here's our step-by-step guide to do it.Step 1: Articulate Your Brand Heart. ... Step 2: Look at Your Differentiators. ... Step 3: Brainstorm. ... Step 4: Vet Your Brand Name. ... Step 5: Test, Test, Test.

What are the 4 qualities of a good brand name?

4 Important Qualities of a Good Brand Name(i) Simple and Short:(ii) Easily Pronunceable:(iii) Suggestive:(iv) Distinctive:

Which of the following is a brand name?

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

What are the 3 types of brands?

The Three Types of Branding A corporation or company brand. A product brand. A personal brand.

What is naming in branding?

Brand naming is the process of identifying a viable name for a company, product, or service. The brand naming process includes research, brainstorming, and trademark vetting to ensure the name is available from a legal standpoint.

What is branding and types of branding?

A brand is a personality crafted to connect with audiences in a specific way. Often, it's used to discuss private companies, but anything can have a brand: a school, a governmental entity, a social club, a content channel etc. A brand is a collection of values and perceptions the world has about an entity.

What are the characteristics of brand name?

Ideally, a brand name should be:Short and simple.Easy to spell, pronounce and remember.Pronounceable in only one way.Indicative of the benefits of the product or service.Easy to adapt to packaging and labelling requirements or to any form of advertising.Non-offensive or negative.Unlikely to become dated.More items...•

What are the types of brand names?

The 8 different types of brand nameDescriptive names. Descriptive, literal, names leave nothing to the imagination, they help explain what you do. ... Emotive names. ... Abstract names. ... Names based on origin. ... Playful names. ... Acronyms and initials. ... Compound names. ... Metaphorical names.

What is a brand name example?

What is a Brand Name? A brand name is the name that you use to identify the family of products or services that you offer or a single line of products or services that you offer. For example, Nike is the brand name used on most products manufactured by Nike, Inc.

What is a reseller brand?

A brand created and owned by a reseller of a product or service

What is a group of products that are closely related because they function in a similar manner?

a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges

What are the core topics of customer loyalty?

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies . You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

Can you use some brand elements?

So there's a variety of brand elements that can be chosen. you can use some, not use others. and they will totally identify or enhance the brand awareness. And if you choose them right, they can help facilitate the formation of strong, favorable and unique brand associations.

Is it important to choose a good brand name?

It's the anchor and it's very, very important that you can choose a, a, a good brand name. Sometimes you're, there's legacy brand names and you have a great deal of awareness with a particular brand name. And maybe it wasn't the best one to choose, but you have to use some of the other ones to build it up .

Is it impossible to change a brand name?

It's not impossible.

What is a reseller brand?

A brand created and owned by a reseller of a product or service

What is a group of products that are closely related because they function in a similar manner?

a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges