which of the following is not typically true about focus group members course hero

How long did the sailor set aside to lead the group?

How often should marketing information be collected?

Is marketing research rigid?

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How long did the sailor set aside to lead the group?

They set aside a full day to lead the group.

How often should marketing information be collected?

Marketing information should be gathered every two years in order for a company to be well informed and poised for action.

Is marketing research rigid?

Marketing research is quite rigid-there are only a couple of ways to do it.

Why do we use focus groups?

Since then social scientists and program evaluators have found focus groups to be useful in understanding how or why people hold certain beliefs about a topic or program of interest.

How many people are in a focus group?

A focus group is typically 7-10 people who are unfamiliar with each other.

What is the purpose of focus groups in evaluation?

Focus groups are probably most helpful in Tiers 1, 2, and 3 of the evaluation model. However, they may also provide some limited information related to program outcomes . Although this information is subjective and qualitative, it can at least provide a general sense of whether participants are satisfied with the program, and why they think it is or is not helping. Used in reports, this kind of information might be a useful supplement to the more objective numbers like attendance figures or other outcome measures.

What are the three levels of reporting?

Data can be examined and reported at three levels, including 1) the raw data, 2) descriptive statements, and 3) interpretation (Kreuger, 1988). Raw data present statements as they were said by respondents.

How many questions should be asked in a focus group interview?

Questions should be carefully planned but appear spontaneous during the interview. For best results, a focus group session should include around five or six questions. It should always include less than ten questions. Other suggestions in developing questions for focus group sessions include:

What is the task of Tier 1?

One key task in Tier 1 is to assess community needs, and document a need for a particular program. At this stage, you might use focus groups made up of people in the community who would be affected by the problem or its solution to get a better idea of how they see the problem, and whether they would use the program you have in mind. For example, if you are considering starting an after-school job-skills club for at-risk youth, you might conduct a focus group made up of high school students to find out whether they would attend, what kinds of activities would attract them, and what qualities they would like to see in leaders of the program. You might also find out what would be major barriers to participating (for example, whether students who ride the school bus would have a transportation problem if they stayed after school). Other focus groups made up of parents or local business leaders could provide different perspectives on the need and the program you are considering.

Why is it important to use information at the group level?

Because the idea of focus groups is to take advantage of group interactions, it is important to use the information at the group level, not the individual level. Focus groups are not a valid way to find out how much progress an individual client or participant has made toward his or her own goals.

How long did the sailor set aside to lead the group?

They set aside a full day to lead the group.

How often should marketing information be collected?

Marketing information should be gathered every two years in order for a company to be well informed and poised for action.

Is marketing research rigid?

Marketing research is quite rigid-there are only a couple of ways to do it.