Why are GPS units becoming geo-retailing units?
GPS units are becoming geo-retailing units that enable marketers to offer timely opportunities to consumers who are near their products.
What does a company need to offer through social media?
A company must offer something the consumer values through social media the consumer uses to make social media a valuable marketing tool for the company.
What is the pre purchase phase?
In the pre-purchase phase, marketers want customers to be aware of their brand and consider it for purchase.
Should marketers engage every channel?
Marketers should engage every channel to reach as many consumers as possible.
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