which of the following is an effect of consumers never being satisfied? course hero

Is it a good thing that consumers are never completely satisfied?

It is a good thing that consumers are never completely satisfied because as companies strive to meet consumer demands, increasingly innovative products are offered, and companies grow in response to increased sales. As a result, they hire more people and raise income levels throughout the economy.

Do consumers with low satisfaction exhibit more persistent behavior?

A consumer with low satisfaction exhibits much more noticeable and persistent behavior than does an angry consumer. The basic disconfirmation model proposes that consumers enter into a consumption experience with predetermined cognitive expectations of consumption.

What is consumer satisfaction and why does it matter?

Consumer satisfaction is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome. A consumer with low satisfaction exhibits much more noticeable and persistent behavior than does an angry consumer.

How is the concept of emotion reflected in consumer behavior?

It is reflected in the fact that consumers feel uneasy about buying things that others have previously touched. See 5-6: Emotion, Meaning, and Schema-Based Affect Emotion, Meaning, and Schema-Based Affect

What is consumer behavior?

The core concept of consumer behavior (CB) is the product quality.

Which is more profitable, loyal customers or customers?

Loyal customers are more profitable than customers who consider switching brand or providers each time they make a purchase.

What is touchpoint in product?

A part, or tangible feature, of a product that potentially delivers a benefit of consumption in called a touchpoint.

What is the purpose of hiring more people?

Companies hire more people and raise income levels throughout the economy.

What are some examples of marketing tactics?

Correct. Distributing a product only through discount stores is an example of a marketing tactic. Marketing tactics, which involve price, promotion, product, and distribution decisions, are ways marketing management is implemented. See 2-3: Marketing Strategy and Consumer ValueMarketing Strategy and Consumer Value.

Is it a good thing that consumers are never completely satisfied?

Correct. It is a good thing that consumers are never completely satisfied because as companies strive to meet consumer demands , increasingly innovative products are offered, and companies grow in response to increased sales . As a result, they hire more people and raise income levels throughout the economy. See 1-5: Consumer Behavior is DynamicConsumer Behavior Is Dynamic

What is the most widely tracked source of data analytics among marketers?

Email is the most widely tracked source of data analytics among marketers.

Where does consumption take place?

consumption often takes place within group settings or is in one way or another affected by group dynamics.

Which is more noticeable, a consumer with low satisfaction or an angry consumer?

A consumer with low satisfaction exhibits much more noticeable and persistent behavior than does an angry consumer.

What are expectations that a consumer forms regarding what he or she thinks should happen given the level of work that?

Expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience are known as equitable expectations.

What does it mean when consumers frame expectations based on what ought to happen?

Consumers who frame expectations based on what ought to happen show a greater tendency toward being satisfied relative to consumers who experience anticipatory hope.

What is the term for expectations about what a consumer thinks will actually occur during an experience?

Expectations about what a consumer thinks will actually occur during an experience are also known as predictive expectations.

What adds value to the consumption of authentic things?

The consumption of synthetic experiences adds value over the consumption of authentic things particularly when the consumption environment contains high degrees of symbolism.

What are the effects of low expectations on satisfaction?

With low involvement, high expectations will be associated directly with increased satisfaction, and low expectations will be associated directly with increased dissatisfaction.

What is a durable good?

Durable goods are goods that are consumed over extremely short periods of time. T or F. false. Durable goods are goods that are consumed over long periods of time. A refrigerator is an example of a durable good. T or F. true. Nondurable goods are consumed over a long duration. T or F.