what is the purpose of a customer orientation course hero

by Gabriel Aufderhar 6 min read

Firms are known to spend a few weeks or even months on orientation programs. The idea is to make the new employees feel at home in the new environment. It is a well-known fact that employees feel anxious about entering an organization.

Full Answer

What is the purpose of orientation program?

Purpose of Orientation Firms are known to spend a few weeks or even months on orientation programmes. The idea is to make the new employees feel at home’ in the new environment. It is a well-known fact that employees feel anxious on entering an organization.

Why is orientation important for new employees?

Finally, a good orientation program will create a favorable impression of the firm and its work. Just as a favorable first impression of an individual helps to form a good relationship, so a good initial impression of a company, a co-worker, or a supervisor can help a new employee adjust better.

What are the different types of orientation programs?

1. Formal or Informal 2. Individual or Collective 3. Serial or Disjunctive Firms are known to spend a few weeks or even months on orientation programs. The idea is to make the new employees feel at home in the new environment. It is a well-known fact that employees feel anxious about entering an organization.

What is the collective orientation of new hires?

Collective orientation of the new hires solves the problems stated above. Most large firms tend to have the collective orientation approach. But small firms, which have fewer new appointees to socialize frequently use the individual approach.

What is the purpose of customer orientation?

Customer orientation is a business approach that puts the needs of the customer over the needs of the business. Customer-oriented companies understand that the business won't thrive unless it consistently improves customer focus. It's a way of thinking that aligns your business goals with your customers' goals.

What is customer consumer orientation?

Customer orientation is a business approach in which a company solves for the customer first. It's all about focusing on helping customers meet their goals. Essentially, the needs and wants of the customer are valued over the needs of the business.

What are the characteristics of customer orientation?

Being customer service orientated means having a positive attitude and being eager to help when working with a customer. It also means demonstrating a willingness to provide the customer with the best service possible. This might include things like: Listening to the customer to better understand their needs.

Why customer orientation is important for a brand while setting up its marketing goals?

The Customer Will Be First Priority No matter what the strategic goal is, a customer-oriented organization will prioritize its customers' needs. This is because a customer-centric business recognizes that putting customer needs first is a sure way to realize every other business goal.

What is the importance of developing a customer-oriented service culture?

Simply put, a customer-oriented culture makes customer experience an essential part of business strategy, values, and vision. More precisely, a customer-oriented business is primarily fueled by customers' satisfaction, loyalty, and positive feedback.

What is customer orientation or focus why is it important in a global environment?

Being customer focused puts you in a better position to help your customers, in an honest way. Your customer will sense and see that you are making an extra effort to understand the situation at which they are and to really understand them to be better able to help them get where they want to be.

How do you show your customer orientation?

Here are ten steps to help you become customer oriented:Create a customer value proposition (CVP). ... Recruit customer-friendly people. ... Treat your employees well. ... Train your team. ... Walk the talk. ... Implement a CORE program. ... Listen to the Voice of the Customer (VOC). ... Define your standards.More items...

What is the purpose of orientation?

Firms are known to spend a few weeks or even months on orientation programmes. The idea is to make the new employees feel at home’ in the new environment. It is a well-known fact that employees feel anxious on entering an organization. They worry about how well they will perform on the new jobs.

What is orientation in a job?

What is Orientation? Induction, also called orientation is designed to provide a new employee with the information he or she needs to function comfortably and effectively in the organization. It is a planned introduction of new hires to their jobs, their peers and the company.

How long does informal orientation last?

Informal orientation tends to be brief- lasting one hour or even less.

When does orientation become disjunctive?

Serial or Disjunctive: Orientation becomes serial when an experienced employee inducts a new hire. The experienced employee acts as a tutor and model for the new hire. When new hires do not have predecessors available to guide them or to model their behaviour upon, the orientation become disjunctive.

What is the ease with which employees adjust to a new job and work environment?

The ease with which employees adjust to a new job and work environment is, often, a function of the expectations they bring to the job. If expectations are realistic, adjustments will be relatively simple. If, however, expectations are unrealistic or unreasonable, adjustment will be more difficult. In the latter case, orientation can be ...

Which approach is likely to develop tin less homogeneous views than collective orientation?

Individual or Collective: Another choice to be made by the management is whether the new hires should be inducted individually or in groups. The individual approach is likely to develop tin less homogeneous views than collective orientation.

Does orientation affect absenteeism?

Further, effectiveness of an orientation programme can have a lasting effect on absenteeism and turnover. First developed in the U.S. during early 1970s, orientation is gaining popularity. Several blue chip companies are orienting their new hires.

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