Essentially the course is an over the shoulder look into the systems and processes Mark, a multiple six figure author and marketer, uses to sell his bestselling series of thrillers. Mark Dawson is a great guy, very genuine, and a pleasure to listen to.
Mark Dawson is primarily a fiction author. So, most of the content is focused around using fiction platforms as an example. However, this works for those that write nonfiction, too, we have discovered. Several video and content refers to Product Display ads that have been removed.
As you can see, the pros for this course weigh in heavy. If you follow Mark Dawson’s suggestions and have the time and budget to spend on the course and building your Ad platform, it can have a positive impact on the sales performance of your book (s). #9 – Is Amazon Ads for Authors for you?
Not only is Mark Dawson known as a multiple bestselling self-published author, but he has also built a solid book business through various channels, such as his Self Publishing Formula business, which includes online courses like Amazon Ads for Authors and Self-Publishing 101.
In the tradition of the story circle, nothing is won without sacrifice – and the real cost of Mark Dawson’s course isn’t the $849 it takes to buy access, but the level of soul-searching and rewriting you might have to do in order to take advantage of it.
His courses are largely considered the best self-publishing courses going. It’s not cheap, though, at $849 for lifetime access.
Probably the most common reason authors lose money on Ads for Authors is because they’re not willing to compromise on their vision to produce a book that people actually want to buy.
Mark Dawson is a prodigiously successful self-published author, who has sold millions of books in his John Milton, Beatrix Rose and Isabella Rose series, and makes seven-figures every year in book sales alone.
That means that the first prerequisite you need to make sure you have before starting the course is the time and attention needed to focus and listen to the material from beginning to end – and not while doing something else, like watching television.
When you start out putting Mark’s advice into practice, you’re learning, not earning. You have to be willing to spend your advertising money never initially expecting to see it back. You need to set yourself an advertising budget and burn through it every month.
From Mark’s perspective, he has included everything that he possible could – but it’s still not entirely accurate to say his course contains everything. There is that ‘secret sauce’ and it actually contains three extra ingredients that every author has to be willing and able to add on their own.
Mark Dawson has written more than 20 books, and is a USA Today and Audible bestselling author.
Before we dive into the Amazon ads course, let’s take a look at who Mark Dawson is. Mark Dawson is a self-published, bestselling author based in the U.K. who writes mystery and suspense action-thrillers based on fictional characters like John Milton and Isabella Rose.
Self Publishing 101 includes a 5 course bundle. It is primarily delivered through video, but there are transcripts available for those who prefer to follow along by reading.
Mark Dawson’s Self Publishing Formula is his online website hub, where all of Dawson’s content, products, and services can be found in one place.
He is also known for writing the Soho Noir book series, which follows criminal life in London’s West End from the 1940s onward.
When Amazon opened up its Amazon ads platform to KDP— Kindle Direct Publishing —back in December 2016, it became a direct sales funnel for authors to “scale up” their book platform on a grander scale. Authors—primarily fiction—have reported book earnings as high as six-figure and seven-figures, largely contributing their success to the Amazon Advertising platform.
Mark Dawson is primarily a fiction author. So, most of the content is focused around using fiction platforms as an example. However, this works for those that write nonfiction, too, we have discovered. Several video and content refers to Product Display ads that have been removed.
Stuart Bache has designed book covers for some of the biggest authors in the world. Stephen King, John Le Carré… even Mark Dawson! It’s no coincidence that since Stuart started working on Mark’s covers six years ago, he went from a trickle of book sales to hitting the USA Today bestseller list multiple times.
So you’ve written your book – now it’s time to take that book from good to great. Join author coach and editing guru Jennie Nash as she guides you through the process of editing your own book, from highlighting structural issues to tidying up grammar. Get your manuscript perfect before you hit publish.
A massive burst of anxiety is washing away my confidence today, and I feel lost. Maybe someone is out there with a solid and honest advice?
The New York Times caused a stir recently when, in an article about pandemic book sales, it disclosed that “98 percent of the books that publishers released in 2020 sold fewer than 5,000 copies.”
I have seen this question asked here before, but the last one like this was done about 3 years ago that I saw, and with self publishing becoming more popular i thought a new one would be good to hear since it helps me, and I assume other authors regain their confidence when we lose it at times.
I wrote a book about Canadian politics and I was thinking about advertising on r/CanadaPolitics but I thought I'd see if anyone had experience with advertising on reddit.
All 8 shorts are set within the same fictional universe. There are some minor cross references between the shorts, but each are 100% standalone stories that do not need to be read in order. Similar to how a sitcom works.
So I'm about to publish my first novel and I'm pouring through every bit of information I can find relating to marketing.
He’s a USA Today bestseller and has published over 20 books, so he definitely knows what he is doing.
Mark Dawson is well-known for his Self Publishing Formula podcast and his Facebook Ads for Authors course. But some don’t know that he also has an in-depth course for authors that includes a whopping 22 hours of video to teach you the many stages of the self-publishing process.
For their course, Authority Pub Academy, the focus is not only on getting you to publish a book but also on helping you to build a writer's platform and brand your author name – which I personally like. In truth, this is a strong strategy for the future.
While Chandler’s course did a great job of pushing someone to publish a book, Steve and Barrie’s course does an excellent job of giving you more details, more information, more videos, and more training as a whole.
Because of the amount of competition, it’s becoming more important for authors to build off of their initial book success, and grow their author brand. It’s a strategy like that that has brought Steve Scott the level of success he enjoys today.
In truth, all four courses are excellent and definitely deliver on their promises. However, I strongly believe that each course is better for a specific type of person.