12/17/21, 7:46 PM BA3305 Entre - Chp 7 Flashcards | Quizlet In an industry life cycle, the shake-out phase ends when: A. the firms introduce new products or services. B. the competition between firms increases. C. the rapid die-off of firms stops. D. the growth phase begins. C. the rapid die-off of firms stops. 33/47 BA3305 Entre - Chp 7.
embryonic to growth is early adopters. growth to shakeout is early majority. end of shake out is late majority. mature is laggards.
In an industry life cycle, the shake-out phase ends when: the rapid die-off of firms stops. The _____ is marked by a stabilization of demand, with firms in the industry moving to stabilize or improve profits through cost strategies.
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The four phases of the industry life cycle are the introduction, growth, maturity, and decline phases. The industry life cycle ends with the decline phase, a period when the industry or business is unable to sustain growth.
The introduction, or startup, phase involves the development and early marketing of a new product or service. Innovators often create new businesses to enable the production and proliferation of the new offering. Information on the products and industry participants are often limited, so demand tends to be unclear.
The decline phase marks the end of an industry's ability to support growth. Obsolescence and evolving end markets negatively impact demand, leading to declining revenues. This creates margin pressure, forcing weaker competitors out of the industry. Further consolidation is common as participants seek synergies and further gains from scale. Decline often signals the end of viability for the incumbent business model, pushing industry participants into adjacent markets. The decline phase can be delayed with large-scale product improvements or repurposing, but these tend to prolong the same process.
Roger Wohlner is a financial advisor with 20 years of experience in the industry.