The second component of writing a successful VSL script is to include a story.
One of the most important aspects of copywriting is addressing the customer’s pain points.
At this point, the viewer is pushed over the edge and wants their problem to be solved.
You can have the greatest product in the world but people need to trust you to buy it.
How do you get someone to act now and purchase the product after sticking around for all of these parts of a VSL?
Hey! My name is Carmine and I'm a Toronto Copywriter that's written for Neil Patel, Dan Lok, GoDaddy, and more. I've helped clients generate $100k+ in MRR, 400%+ organic traffic, and 100%+ MQLs. I'm also the Co-Founder of WiseMedia, a law firm marketing agency.
Patrick Doohan is a successful manager of sales and marketing teams. Working with various organizations ranging from Fortune 500 companies to small businesses, his strategies help to drive growth. Patrick uses direct sales, reseller agreements, affiliate programs, telemarketing, email marketing, social networking, paid advertising, and direct mail to generate results.
Joe Parys is an entrepreneur running his own life coaching and motivational speaking business . Joe has spoken and taught his courses in numerous high schools in the United States and continues to travel around the country inspiring students of all ages.
To begin with, let us first come on equal pages by defining Video Sales Letter.
When it comes to advantages, video sales letter do not just sell, they demonstrate the product – We are living in an era where people tend to believe what they see and so, visuals have more impact than texts. Videos have been found to be more engaging and trusted than plain text.
It’s no secret that video is one of the most powerful marketing methods available. Video gets more engagement and drives more growth than any other type of media.
The script is a set of directions for whoever is shooting the video, and you want the video team to know, without a doubt, what’s supposed to be happening with both the visual and audio elements. A simple table with two columns is an easy way to format your script.
Promotional and commercial videos are for getting people to do things. The action you’re after isn’t always an immediate purchase. You could use a persuasive video to get people to consume additional promotional content.
When you complete the write-up of your marketing copy, you will need to backtrack to the beginning of your work to re-evaluate your effort. More specifically, you should be doing the following:
The second phase deals with some of the issues you need to take into account when writing your marketing copy. Writing is not strictly a technique used in the academic field and when it is exploited in the right ways it can trigger important emotional factors for you and your learners. Paying attention to the following elements can help you achieve this effect:
When editing your landing page you need to take certain factors into consideration so as to make sure that no visitor will turn their back on your services, but they would rather stick to it and find out more about what your school has to offer:
An all-in-one platform to Create, Sell & Market your online courses and provide online training. LearnWorlds empowers online trainers, educators and enterprises to create unique, interactive and social learning experiences.
Scott Ingram is the Account Director at Relationship One and podcast host of Sales Success Stories. In his interview with Digsy, Scott talks about some of the unique characteristics shared between top sales performers.
Laura Marchoff is the Marketing and Sales Coordinator at Criteria for Success. She's also the PR liaise between speaker groups, publications, bureaus and CFS. Laura writes about a variety of topics, from sales and marketing tips to work-life balance.
First created by David Sandler in 1967, The Sandler Selling System, was one of the first consultative selling systems that’s still very applicable today. Now led by Dave Mattson, Sandler has grown to be one of the largest and probably the most recognized sales training company in the world.
Jeffrey Gitomer , known to many as the King of Sales, is the author of 13 sales books and a National Speakers Association Hall of Fame member. You might know him from The Little Red Book of Selling, the best-selling sales book of all time (and one of our picks for 10 must-read sales books for rookie reps).
Linkedin’s Sales Solutions channel features videos explaining how to use Sales Navigator, testimonials from customers, as well as instructional social selling videos from social selling experts, Joanne Black and Neal Schaffer.
Robert Cialdini, Ph.D., is the founder of Influence at Work. He's dedicated the majority of his career to researching the psychology of influence, and I keep a copy of his book “Influence: The Science of Persuasion” in my car’s CD changer.
He pioneered the concept of “ Smart Calling ,” an approach to proactive prospecting that starts with researching prospects in order to break through the barrage of cold calls buyers now tune out. He published a best-selling book of the same name.
Tracy’s company, Brian Tracy International, offers training on a variety of subjects. They provide sales training as well as other topics applicable to advancing your sales career, such as personal development, time management and leadership training.
Dave Kurlan, world-renowned expert on sales hiring, sales development, and sales management (and a personal mentor of mine), is the bestselling author of "Baseline Selling," as well as owner of training firm Kurlan & Associates and salesperson assessment firm Objective Management Group (OMG).