how to write a course sales video

by Dr. Verda Cole MD 9 min read

Part of a video titled How To Create An Online Course Sales Page - YouTube
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Before you actually start working on your sales page the first question is who is your course forMoreBefore you actually start working on your sales page the first question is who is your course for second. Question is what does it help them do so what does it teach in other words.

How do I create a selling video course?

Part of a video titled How to Create an Online Course That SELLS (Step by Step) - YouTube
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In written or video formats on their transformation. Then use these testimonials. Throughout yourMoreIn written or video formats on their transformation. Then use these testimonials. Throughout your marketing. Material. Let's face it marketing is a massive topic.

How do I write a course sales page?

What to Include on your Online Course Sales Page
  1. A compelling headline (to capture attention)
  2. An opening story (to introduce the problem)
  3. Bullet-points (to highlight benefits of the solution)
  4. The solution/offer (introduce your course)
  5. Bonuses (to increase perceived value)
  6. Testimonials (for social proof)
Jul 26, 2016

How do you make a good course video?

There are a few key steps that will help ensure success.
  1. Step 1: Pick your topic. ...
  2. Step 2: Choose the type of training video you want to create. ...
  3. Step 3: Script and storyboard. ...
  4. Step 4: Recording and editing your training video. ...
  5. Step 5: Review and iterate. ...
  6. Step 6: Produce, host, and distribute your training video.

How do you make a video for an online course?

Part of a video titled How to Create an Online Course Step by Step - YouTube
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But yeah just make sure that your your microphone is attached to your screen recording program. So IMoreBut yeah just make sure that your your microphone is attached to your screen recording program. So I use as I use QuickTime. You can also use a loom loom is a really cool tool because.

How do I write a landing page for an online course?

What is a Landing Page?
  1. A main headline and supporting headline.
  2. A clear and unique selling proposition.
  3. The benefits of what you're offering.
  4. Images or videos of your course.
  5. Social proof.
  6. Reinforcement statement.
  7. Closing argument.
  8. Call-to-action (CTA)
Sep 2, 2021

How do I create a sales landing page?

7 Key Tips to Create High Converting Landing Pages
  1. Choose the Best Landing Page Builder. ...
  2. Go Above and Beyond With Your Value Proposition. ...
  3. Keep Things Extra Simple. ...
  4. Show People Social Proof. ...
  5. Use a Sales Pitch Video. ...
  6. Remove Navigation Elements. ...
  7. A/B Test Your Landing Page.
May 14, 2020

How do I create a course content?

Four Steps to Create Course Content that Flows
  1. Consider your goals in teaching this course. Decide what you would like your students to accomplish from taking this course. ...
  2. Develop topics and subtopics, then narrow down further. ...
  3. Structure the course with what you have finalized. ...
  4. Plan your content types.
Jul 5, 2019

How do you write a course outline?

  1. Rule #1: Use the least number of steps possible.
  2. Rule #2: Use background facts and supplemental details sparingly.
  3. Rule #3: Use simple language and ideas in your outline.
  4. Step 1: Begin with the end in mind.
  5. Step 2: Determine each major step necessary.

How do you create a course outline?

A course outline should include the following sections:
  1. Course Name, Number, Credits and Description.
  2. Prerequisites/Co-requisites.
  3. Instructors Name, Contact Info and Bio.
  4. Course Schedule.
  5. Learning Outcomes.
  6. Content Breakdown by Session.
  7. Instructional Methods Used.
  8. Course Evaluation Process, Policies and Grading Scale.
Jun 9, 2016

How do I write an online course?

How to create an online course
  1. Choose the right subject matter.
  2. Test your idea.
  3. Research the topic extensively.
  4. Write a course outline.
  5. Create the course content.
  6. Bring your course online.
  7. Sell your online course.
  8. Market your content.
Jun 23, 2021

What makes a good online video?

To ensure your video ranks well, include a keyword-rich title with no more than 70 characters (so it doesn't get cut off in Google search results), a description, a URL thumbnail (a small image that links to the video), and a transcript to make the video more search-friendly.Sep 2, 2021

Step 2: Tell a personal or fictional story

The second component of writing a successful VSL script is to include a story.

Step 3: Bring their pain points to life

One of the most important aspects of copywriting is addressing the customer’s pain points.

Step 4: Provide a solution

At this point, the viewer is pushed over the edge and wants their problem to be solved.

Step 5: Establish credibility and proof

You can have the greatest product in the world but people need to trust you to buy it.

Step 6: Give them a bonus

How do you get someone to act now and purchase the product after sticking around for all of these parts of a VSL?

Carmine

Hey! My name is Carmine and I'm a Toronto Copywriter that's written for Neil Patel, Dan Lok, GoDaddy, and more. I've helped clients generate $100k+ in MRR, 400%+ organic traffic, and 100%+ MQLs. I'm also the Co-Founder of WiseMedia, a law firm marketing agency.

Who is Patrick Doohan?

Patrick Doohan is a successful manager of sales and marketing teams. Working with various organizations ranging from Fortune 500 companies to small businesses, his strategies help to drive growth. Patrick uses direct sales, reseller agreements, affiliate programs, telemarketing, email marketing, social networking, paid advertising, and direct mail to generate results.

Who is Joe Parys?

Joe Parys is an entrepreneur running his own life coaching and motivational speaking business . Joe has spoken and taught his courses in numerous high schools in the United States and continues to travel around the country inspiring students of all ages.

How To Write Powerful Video Sales Letter

To begin with, let us first come on equal pages by defining Video Sales Letter.

The importance of Video Sales Letter

When it comes to advantages, video sales letter do not just sell, they demonstrate the product – We are living in an era where people tend to believe what they see and so, visuals have more impact than texts. Videos have been found to be more engaging and trusted than plain text.

Why is video marketing important?

It’s no secret that video is one of the most powerful marketing methods available. Video gets more engagement and drives more growth than any other type of media.

What is a script in video?

The script is a set of directions for whoever is shooting the video, and you want the video team to know, without a doubt, what’s supposed to be happening with both the visual and audio elements. A simple table with two columns is an easy way to format your script.

What is a promotional video?

Promotional and commercial videos are for getting people to do things. The action you’re after isn’t always an immediate purchase. You could use a persuasive video to get people to consume additional promotional content.

When writing a marketing copy, do you need to backtrack?

When you complete the write-up of your marketing copy, you will need to backtrack to the beginning of your work to re-evaluate your effort. More specifically, you should be doing the following:

What is the second phase of marketing?

The second phase deals with some of the issues you need to take into account when writing your marketing copy. Writing is not strictly a technique used in the academic field and when it is exploited in the right ways it can trigger important emotional factors for you and your learners. Paying attention to the following elements can help you achieve this effect:

When editing your landing page, do you need to take certain factors into consideration?

When editing your landing page you need to take certain factors into consideration so as to make sure that no visitor will turn their back on your services, but they would rather stick to it and find out more about what your school has to offer:

What is LearnWorlds?

An all-in-one platform to Create, Sell & Market your online courses and provide online training. LearnWorlds empowers online trainers, educators and enterprises to create unique, interactive and social learning experiences.

Who is Scott Ingram?

Scott Ingram is the Account Director at Relationship One and podcast host of Sales Success Stories. In his interview with Digsy, Scott talks about some of the unique characteristics shared between top sales performers.

Who is Laura Marchoff?

Laura Marchoff is the Marketing and Sales Coordinator at Criteria for Success. She's also the PR liaise between speaker groups, publications, bureaus and CFS. Laura writes about a variety of topics, from sales and marketing tips to work-life balance.

Who created the Sandler selling system?

First created by David Sandler in 1967, The Sandler Selling System, was one of the first consultative selling systems that’s still very applicable today. Now led by Dave Mattson, Sandler has grown to be one of the largest and probably the most recognized sales training company in the world.

Who is the king of sales?

Jeffrey Gitomer , known to many as the King of Sales, is the author of 13 sales books and a National Speakers Association Hall of Fame member. You might know him from The Little Red Book of Selling, the best-selling sales book of all time (and one of our picks for 10 must-read sales books for rookie reps).

Who are the sales experts on LinkedIn?

Linkedin’s Sales Solutions channel features videos explaining how to use Sales Navigator, testimonials from customers, as well as instructional social selling videos from social selling experts, Joanne Black and Neal Schaffer.

Who is Robert Cialdini?

Robert Cialdini, Ph.D., is the founder of Influence at Work. He's dedicated the majority of his career to researching the psychology of influence, and I keep a copy of his book “Influence: The Science of Persuasion” in my car’s CD changer.

What is Sobczak's smart calling?

He pioneered the concept of “ Smart Calling ,” an approach to proactive prospecting that starts with researching prospects in order to break through the barrage of cold calls buyers now tune out. He published a best-selling book of the same name.

What is Brian Tracy's company?

Tracy’s company, Brian Tracy International, offers training on a variety of subjects. They provide sales training as well as other topics applicable to advancing your sales career, such as personal development, time management and leadership training.

Who is Dave Kurlan?

Dave Kurlan, world-renowned expert on sales hiring, sales development, and sales management (and a personal mentor of mine), is the bestselling author of "Baseline Selling," as well as owner of training firm Kurlan & Associates and salesperson assessment firm Objective Management Group (OMG).

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