how to set up paid email course

Step 3: Set up our paid email course with ConvertKit Commerce

• In your ConvertKit account, click the Products tab and select “New Product”. Give your product a name and price and...
• Give your product a name and price and click “Next”.
• Next, you'll upload a file of what you are selling. This is where you will upload a lead magnet you've created to get...

Full Answer

How do I create an email course?

Step 3: Set up our paid email course with ConvertKit Commerce In your ConvertKit account, click the Products tab and select “New Product”. Give your product a name and price and... Give your product a name and price and click “Next”. Next, you'll …

Can you really make money with paid email courses?

Jun 13, 2020 · How to Create an Email Course. Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course. Step 1 – Create an Opt-In Form or a Landing Page. You can’t mix up your course students with your general newsletter subscribers.

Can I add an email course to my for-purchase products shop?

Apr 02, 2018 · With this model, the more students you have, the more money you make, so use an email course to entice students to sign up. Create an abbreviated course that you can send out in a series of emails. Or maybe just your first lesson, broken up into several emails for free. At the end of the lesson, you make the pitch.

How do I connect my product page to my email course?

Feb 10, 2014 · Set Up The First Lesson And Autoresponder Go to “Autoresponders” and then “Create autoresponder.” Select the entire list to be the recipients. On the next page, the event that triggers this autoresponder is “Subscription to the list.”

How do I create an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•Jun 16, 2016

How do you start a profitable online course?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•Sep 1, 2021

Should I create an email course?

By creating an email course that helps your specific target audience solve a specific problem just as they are searching for a solution, you are delivering the right message, to the right person, at the right time. This is why email courses are so effective.Jan 15, 2020

How do I grow my email list 2021?

Let's get started!Why Grow Your Email List? ... Tip #1 — Create Targeted Email Lists. ... Tip #2 — Convert Important Content Into Gated Content. ... Tip #3 — Personalize For Optimal Results. ... Tip #4 — Make Your Opt-In Form Prominent. ... Tip #5 — Offer An Incentive. ... Wrapping Up.Jun 4, 2021

Is MailChimp free to use?

Unlike virtually all competitors, MailChimp offers a free plan. As in permanently free. The free plan is actually good enough for many small businesses. You can add up to 2,000 subscribers, and send up to 12,000 emails per month.Mar 5, 2022

Can you make money selling online courses?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

How do you create an eLearning course?

How to create an eLearning courseStep 1: Establish the why of your project. ... Step 2: Gather your current materials. ... Step 3: Distill your topic into an eLearning script. ... Step 4: Define the visual look-and-feel of your project. ... Step 5: Develop materials for your course. ... Step 6: Assemble into one cohesive course.

How much does it cost to create an online course?

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

How long should a Mini online course be?

When we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool. And they might be repurposed content or a unit from a larger online course.

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter (in 2019! Get ...YouTubeStart of suggested clipEnd of suggested clipYou'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm nowMoreYou'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

What is the meaning of course through?

course through (something) To rush or flow through something, especially with great speed or force. As soon as I stepped on the stage, I could feel the adrenaline coursing through my body. The deadly disease coursed through the densely populated city at an alarming rate.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What is an email course?

It also teaches your audience something real, something necessary, and something related to your course by delivering lessons over a series of automatically generated emails.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks. But the key is to send content quickly and consistently enough to warm up new leads. This will let leads know who you are and what you do quickly enough so that they stay intrigued.

What happens when students work through email courses?

As students work through your email course, they’ll become more and more aware of your course subject matter and what they don’t know yet—but want to. This will generate more demand for your full course.

What does it mean to be value focused in email courses?

That means thinking about leading people from interested to very interested throughout your email series.

Who can create an email course

This one is easy–anybody, or just about anybody. Because the benefits of an email course are so wide-ranging, most people can find a reason to create one. But let’s go over some potential personas which might find creating email courses to be beneficial.

How to actually create an email course

The first thing you need to do is determine the subject matter of the course. Broadly, this should be self-evident. If you’re a content marketing consultant, you don’t want to create a course on woodworking.#N#However, when you try to figure out the specifics of your course, things are not so obvious.

Where is the content coming from?

Guess what? It’s coming from you. But that doesn’t mean that you need to write everything from scratch just for this course. Chances are you’ve already created some content on the subject of your course. Reuse that.#N#Take from your existing content and reorganize it into an email course.

How to structure your email course

When structuring your course, you’ll have two primary considerations—How long should the course be (as in, how many emails will it consist of) and how long should I wait between sends.

1. Identify a particular problem your ideal customer wants to solve

The key to creating an email course that is profitable for your business is first to identify a specific problem that your product or service helps your customers solve. With a specific problem identified, you can then hone in on a course topic that ties directly to that problem.

2. Outline the steps that will help them solve that problem

Now that you’ve chosen a specific topic that appeals to your ideal customer, it’s time to outline training you are going to provide in your email course.

3. Create an email course to teach those steps

As you create your email course, there are a few critical decisions you’ll need to make.

4. Create a post-click landing page to showcase your email course

Once you’ve set up the autoresponder series for your email course, the next step is to create a post-click landing page to showcase your course and collect the email addresses of students.

5. Promote your email course & evaluate the results

Once you’ve identified a specific problem your target audience is facing, created an email course that helps them solve that problem, and invited them to purchase your product or service; it’s time to start promoting your course.

1. Create A List

This list is only for people who will take your email course. Make sure the publicity settings are set to non-public and non-archivable (otherwise, people will be able to share the lessons with whomever they want).

2. Match The Colors And Fonts In The Course Material To The Registration Process

You’ll find these by going to “Signup Forms” and then “General Forms.” Match the fonts, colors and logo of the course’s website for a consistent user experience.

4. Set Up The First Lesson And Autoresponder

Go to “Autoresponders” and then “Create autoresponder.” Select the entire list to be the recipients. On the next page, the event that triggers this autoresponder is “Subscription to the list.” Make sure that “Also trigger on list import” is checked if you want to use Twitter cards or if you will be charging for the course (more on this later).

5. Set A Goal For Your Campaign

A goal is simply a URL that you add to the lesson. For my own email course, I created a few pages on my website that thanked the user for completing the lesson. For example, I added a button to the campaign for lesson 1, reading “I have completed this lesson” and linking to http://mydamnbook.com/lessons/lessonone.

6. Set Up Subsequent Lessons By Creating A New Autoresponder

Set the entire list as the recipients. On the next page, set “Specific link in the campaign is clicked” as the event to trigger the autoresponder.

7. Set Up Additional Emails (If Needed)

In addition to the lessons, you may want to send out a different type of email a day or two after the final lesson has opened. The email could include additional resources, an “About the author” section, or perhaps a review of the course (if you’ve got one).

8. Set Up A Reminder Email

Because the course is self-paced, people won’t get the next lesson if they forget about the email for the current lesson, so setting up a course reminder autoresponder is another good idea.

The setup

My course runs on four main pieces of software that all tie together automatically.

How payment works

Memberful takes care of the money when someone buys the course. Memberful has a free plan (that charges 10 percent + 30c per transaction) and a few pro plans. I use the $25/month and then 3.9 percent+ 30c per transaction. Their plans include the Stripe fee (which is 2.9 percent + 30c per transaction).

Styling

Both the sales page and the backend for members was 100 percent custom designed by me. I created a custom WordPress theme to match the design I came up with. As I mentioned above though, any WordPress theme could work.

How the course moves through the lessons

I spent a lot of time thinking through how the course would function, from new member onboarding, to checking in with members, to running monthly calls. Here’s the basic flow I set up and what the member sees.

Money

Yeah, yeah, this is what you were most interested in, so I should have put this first…

Promotion

If you’ve read anything I’ve written previous to this, you know how much of a broken record I am when it comes to talking about how a mailing list is the best tool in your arsenal when promoting a digital product.

Research

The final massive piece to my course, and what I attribute a lot of the success the course has to, is the research I did prior to writing and prior to launching it. It wasn’t enough to have an idea and get to work on it, I relied heavily on talking to the audience it applied to.

They Attract the Right People

You might have noticed that people hesitate more when signing up for an email course than they do when signing up for a one-off download.

Start with Research

Before you get started on your own course you might want to sign up to some other free email courses that are out there in your chosen niche.

How to Create an Email Course

Email courses are fairly simple to set up and they’re completely automated. Once you’ve done the work up front, there’s very little to maintaining them too.

2. Choose a Topic

Like with the main content on your site, you need to be writing about things that your readers want to read.

3. Choose a Title

The title of your email course is similar to blog post titles. It needs to be catchy and also let your audience know what it’s all about.

4. Plan Ahead

There are two ways that you’ll need to plan ahead. One is the immediate planning of the contents of your email course. The other is thinking more long-term about the aims of your course.

5. Decide How Often to Email

Don’t be afraid to send out a new lesson each day. Especially if you’ve taken note of my comment above about how long your course should be in total.