how to sell your course with youtube ads

5 simple ways to sell online courses on your YouTube channel.

• #1. Vet your online course idea among your YouTube audience. This first step is more of a pre-step, but a vital one nonetheless. It’s important to ...
• #2. Optimize your channel to reflect your expertise.
• #3. Include links to your lead magnet everywhere possible.
• #4. Create a trailer video that points viewers to your lead magnet.

Full Answer

Is selling online courses on YouTube a good idea?

If you are in the eLearning market, selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online courses on YouTube is simple.

How to promote your online courses on YouTube?

Teasers and previews are types of videos that explicitly promote your online courses on YouTube. The next types are more subtle, but still as important as the first two because they will help you build your brand authority. 2. Product Reviews

How do I Sell my online course?

Selling your course is an ongoing practice. To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales.

Are YouTube Ads still a good marketing investment?

But, with all the excitement over new video ad platforms, many people overlook the pioneer of online videos—YouTube. YouTube ads are still one of the best marketing investments out there. In fact, they are getting even more popular. More people are watching YouTube than are watching traditional TV.

Can you sell a course on YouTube?

Contrary to what the mainstream may tell you, there are ways to monetize your videos without relying on fancy brand deals or needing a gargantuan following. Enter . . . your online course. That's right, you can sell your online course to your YouTube audience, and on your YouTube channel.

How do I sell my online courses on Google ads?

You will need a course landing page or your course's page and an attractive description of your ecourse.1) Go to your AdWords account.2) Click the Campaigns tab.3) Create or choose the campaign you'd like to add your new text ad to.4) Click the Ads tab.5) Click + Ad then select “Text ad.”More items...•

How do you market a YouTube course?

The best way to start promoting your online course is by creating a Channel Trailer. This is how many businesses turn their channel page visitors into subscribers. A Channel Trailer is a video designed to help people quickly learn about you and your business through your YouTube channel.

How do I sell my ad on YouTube?

YouTube Ads for Beginners: How to Advertise on YouTubeStep 1: Upload Your Video Advertisement to YouTube.Step 2: Create a New Campaign in Google Ads.Step 3: Configure Your Campaign.Step 4: Select the People You Want to Reach.Step 5: Select Where You Want Your Ads to Show.Step 6: Select Your Marketing Video.More items...•

Is selling online courses profitable?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.

How do you sell an online course?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

How do you get 1k subscribers on YouTube?

How to Get 1,000 Subscribers on YouTubeBreak Your 1,000-Subscriber Goal Into Small Chunks. ... Add a YouTube Subscribe Button to Your Videos. ... Identify Which Videos Attract the Most Subscribers. ... Place a YouTube Subscribe Link in Video Descriptions. ... Do a YouTube Collab to Reach New Viewers.More items...•

How do you advertise short courses?

Google Ads experts offer free help in this space, so it's worth setting an initial consultation to see what could work for your business.Make your website sell for you. ... Start a blog. ... List on a course marketplace. ... Embrace SMS marketing. ... Get social. ... Push your USP. ... Reviews. ... Offer blended learning.More items...•

What is YouTube SEO?

What is a YouTube SEO strategy? Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following.

How much does a 30 second YouTube ad cost?

Influencer Marketing Hub estimates that YouTube ads can cost anything between $0.03-$0.30 per view, with a $2000 average cost to reach 100,000 viewers. A view is counted when a viewer watches 30 seconds of your video or interacts with it by clicking on it.

Do YouTube ads actually work?

YouTube ads are one of the most effective ways of getting engaging video content in front of a targeted, engaged audience. While video ads take more work, they're also one of the best ways to build brand awareness and encourage conversions. Still, you need to make sure people see your videos to make an impact.

How much money do you get from YouTube ads?

Influencer Marketing Hub says that while payment varies, the average YouTube channel can expect to make about $18 per 1,000 ad views. That translates to $3 to $5 per 1,000 video views when you factor in the rate of ads actually viewed.

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Monetize your YouTube channel by selling an online course to your viewers

Until you have a huge YouTube audience (i.e., beyond tens of thousands of subscribers), it’s best to find more reliable ways to monetize your channel.

About the author

Cyn Meyer was a content writer for Podia, an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.

Why should I sell info products to YouTube?

For one, a majority of internet users in each age group use YouTube, which means your target demographic is more than likely already using YouTube regularly.

Why are YouTube ads effective?

One reason for YouTube ads’ efficacy is how well they allow creators to target viewers. You can target audiences for your YouTube ads based on user demographic information, like gender, age, household income, or even parental status.

How to sell info products?

To start selling info products on YouTube: 1 First analyze your audience demographics to learn who your target audience is. 2 Examine your videos’ performance to see which topics are the most popular, which will inform your high-selling info products. 3 Your audience is your best source for finding out what info products will successfully sell. Test your product idea with your YouTube followers. 4 Market your product to your followers using a variety of tactics, like creating educational content, live-streaming webinars, leading your viewers to your info products through clear CTAs, and purchasing YouTube ads.

How much does YouTube take from each sale?

Even if you get past those hurdles and manage to charge for exclusive content memberships, YouTube takes 30% of each sale .

Why is YouTube important?

Lots of things, but mainly to learn . A chunky 51% of American adults say they find YouTube very important for figuring out things they’ve never done before. What’s more, 64% of those who use YouTube say the platform helps them learn skills necessary for personal and professional development.

How to entice viewers to purchase info products?

Another way to entice viewers to purchase your info products is to direct them to your brand afterward using a CTA. And while you can (and should) encourage them to watch more videos, it’s also wise to nudge your audience towards your email list and info products.

Is YouTube a good platform for educational videos?

Given that so many viewers use YouTube to learn new things, YouTube is a solid platform for posting educational and promotional videos that ultimately lead to your paid info products.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

The Main Types of YouTube Ads

There are two major types of YouTube video ads: in-stream ads and discovery ads. Both of these types of ads fall under the YouTube TrueView label.

In-Stream Ads

In-stream ads are the kind of ads most people think of when they hear about YouTube video advertising.

Discovery Ads

TrueView discovery ads are not as well-known as in-stream ads, but they provide businesses with additional tools to reach their ideal customers.

Creating a YouTube Ad That Converts

Your first task in creating an effective YouTube video ad is to choose between an in-stream ad and a discovery ad.

An overview of Discovery and In-stream ads

It will take some experimentation and testing before you hit on the right strategy and tactics for your business.

Understand Your Audience

The best reason to use YouTube video ads is that Google’s incredible data allows you to target the exact group of people you want to reach.

Remember People Hate Ads

The second reason many ad campaigns fail is that the ads are boring or un-targeted.

Selling Online Courses on YouTube is a good idea?

Many people think that selling online courses on YouTube is simple. Just put the video there and make it accessible.

How to Promote Your Online Courses on YouTube

By providing online courses on YouTube, your goal should be to promote your content, increase the viewer’s interest, and send it to your own website.

How to Ensure Your Online Courses on YouTube Drive Traffic Back to Your Site

No matter how good your online courses on YouTube are, if they do not link to your site or product, you will not get the results you expect.