5 simple ways to sell online courses on your YouTube channel.
If you are in the eLearning market, selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online courses on YouTube is simple.
Teasers and previews are types of videos that explicitly promote your online courses on YouTube. The next types are more subtle, but still as important as the first two because they will help you build your brand authority. 2. Product Reviews
Selling your course is an ongoing practice. To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales.
But, with all the excitement over new video ad platforms, many people overlook the pioneer of online videos—YouTube. YouTube ads are still one of the best marketing investments out there. In fact, they are getting even more popular. More people are watching YouTube than are watching traditional TV.
Contrary to what the mainstream may tell you, there are ways to monetize your videos without relying on fancy brand deals or needing a gargantuan following. Enter . . . your online course. That's right, you can sell your online course to your YouTube audience, and on your YouTube channel.
You will need a course landing page or your course's page and an attractive description of your ecourse.1) Go to your AdWords account.2) Click the Campaigns tab.3) Create or choose the campaign you'd like to add your new text ad to.4) Click the Ads tab.5) Click + Ad then select “Text ad.”More items...•
The best way to start promoting your online course is by creating a Channel Trailer. This is how many businesses turn their channel page visitors into subscribers. A Channel Trailer is a video designed to help people quickly learn about you and your business through your YouTube channel.
YouTube Ads for Beginners: How to Advertise on YouTubeStep 1: Upload Your Video Advertisement to YouTube.Step 2: Create a New Campaign in Google Ads.Step 3: Configure Your Campaign.Step 4: Select the People You Want to Reach.Step 5: Select Where You Want Your Ads to Show.Step 6: Select Your Marketing Video.More items...•
Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.
In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•
How to Get 1,000 Subscribers on YouTubeBreak Your 1,000-Subscriber Goal Into Small Chunks. ... Add a YouTube Subscribe Button to Your Videos. ... Identify Which Videos Attract the Most Subscribers. ... Place a YouTube Subscribe Link in Video Descriptions. ... Do a YouTube Collab to Reach New Viewers.More items...•
Google Ads experts offer free help in this space, so it's worth setting an initial consultation to see what could work for your business.Make your website sell for you. ... Start a blog. ... List on a course marketplace. ... Embrace SMS marketing. ... Get social. ... Push your USP. ... Reviews. ... Offer blended learning.More items...•
What is a YouTube SEO strategy? Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following.
Influencer Marketing Hub estimates that YouTube ads can cost anything between $0.03-$0.30 per view, with a $2000 average cost to reach 100,000 viewers. A view is counted when a viewer watches 30 seconds of your video or interacts with it by clicking on it.
YouTube ads are one of the most effective ways of getting engaging video content in front of a targeted, engaged audience. While video ads take more work, they're also one of the best ways to build brand awareness and encourage conversions. Still, you need to make sure people see your videos to make an impact.
Influencer Marketing Hub says that while payment varies, the average YouTube channel can expect to make about $18 per 1,000 ad views. That translates to $3 to $5 per 1,000 video views when you factor in the rate of ads actually viewed.
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Until you have a huge YouTube audience (i.e., beyond tens of thousands of subscribers), it’s best to find more reliable ways to monetize your channel.
Cyn Meyer was a content writer for Podia, an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.
For one, a majority of internet users in each age group use YouTube, which means your target demographic is more than likely already using YouTube regularly.
One reason for YouTube ads’ efficacy is how well they allow creators to target viewers. You can target audiences for your YouTube ads based on user demographic information, like gender, age, household income, or even parental status.
To start selling info products on YouTube: 1 First analyze your audience demographics to learn who your target audience is. 2 Examine your videos’ performance to see which topics are the most popular, which will inform your high-selling info products. 3 Your audience is your best source for finding out what info products will successfully sell. Test your product idea with your YouTube followers. 4 Market your product to your followers using a variety of tactics, like creating educational content, live-streaming webinars, leading your viewers to your info products through clear CTAs, and purchasing YouTube ads.
Even if you get past those hurdles and manage to charge for exclusive content memberships, YouTube takes 30% of each sale .
Lots of things, but mainly to learn . A chunky 51% of American adults say they find YouTube very important for figuring out things they’ve never done before. What’s more, 64% of those who use YouTube say the platform helps them learn skills necessary for personal and professional development.
Another way to entice viewers to purchase your info products is to direct them to your brand afterward using a CTA. And while you can (and should) encourage them to watch more videos, it’s also wise to nudge your audience towards your email list and info products.
Given that so many viewers use YouTube to learn new things, YouTube is a solid platform for posting educational and promotional videos that ultimately lead to your paid info products.
Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.
To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.
A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).
Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.
There are two major types of YouTube video ads: in-stream ads and discovery ads. Both of these types of ads fall under the YouTube TrueView label.
In-stream ads are the kind of ads most people think of when they hear about YouTube video advertising.
TrueView discovery ads are not as well-known as in-stream ads, but they provide businesses with additional tools to reach their ideal customers.
Your first task in creating an effective YouTube video ad is to choose between an in-stream ad and a discovery ad.
It will take some experimentation and testing before you hit on the right strategy and tactics for your business.
The best reason to use YouTube video ads is that Google’s incredible data allows you to target the exact group of people you want to reach.
The second reason many ad campaigns fail is that the ads are boring or un-targeted.
Many people think that selling online courses on YouTube is simple. Just put the video there and make it accessible.
By providing online courses on YouTube, your goal should be to promote your content, increase the viewer’s interest, and send it to your own website.
No matter how good your online courses on YouTube are, if they do not link to your site or product, you will not get the results you expect.