how to sell my course online

How do you sell an online course?

Let's recap the nine essential steps for selling your online course:Choose a subject that sells. ... Create your online course. ... Choose where to host and sell your course. ... Decide how much you will charge. ... Increase the value (and price) of your course. ... Seed launch your online course. ... Market and sell your online course.More items...

Is selling online courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

How can I make money selling online courses?

7 Ways to Make Money Selling Online CoursesCharge up front. ... Offer the course for free, then charge for certification. ... Charge a subscription. ... Use a tiered payment system. ... Pre-sell your course. ... Sell your online course for free—then funnel it into a product or service. ... Sell course licenses.Mar 21, 2022

Why are my online courses not selling?

Not building an audience from the start. Targeting too many traffic sources. Not having a marketing funnel. Getting your course pricing strategy wrong.Mar 3, 2021

How do you start a successful online course?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•Sep 1, 2021

Is there money in online courses?

Are online courses profitable? Yes. They're actually one of the best business models you can adopt as a digital business because they're in demand and more and more people are willing to pay top dollar for them.Aug 19, 2021

Which course is best for earning money?

Related StoriesEthical Hacking Course. While hacking is a word that most of people would like to stay away from, Ethical Hacking might be something that interests you. ... SEO Course. ... PPC Course. ... Graphic Designing Courses. ... Web Designing Courses. ... Voice Modulation Course. ... Animation Courses. ... Content Writing Courses.More items...•Mar 28, 2019

What are the problems of course creators?

7 Key Reasons Online Course Creators FailThey lack focus and commitment. ... They get bogged down in tools and technology. ... They don't have a brand. ... They haven't developed an audience. ... They don't sell early enough. ... They don't charge enough. ... They don't deliver results.Feb 27, 2022

Is an online course a product or service?

Your online course is your product. It's not your entire business. This may surprise you, but creating an online course isn't even the first step in the process of building an online course business.Sep 29, 2021

What are the challenges of course creators?

There are 3 main challenges I hear over and over after working with hundreds of Digital Course creators just like you.You don't know where to start... ... You're afraid of the technology. ... Or maybe you've tried launching your course before, and it didn't work, and maybe you didn't get the results that you wanted.Mar 5, 2019

What's the best way to sell your online course?

Truth is, there is no single best way to sell your online course, but there are some tactics that seem to work pretty well universally. First and f...

How important is social media to sell courses online?

It depends on a number of factors. First, do you have a target audience that is really active on one or more social media channels - e.g., Facebook...

How do courses on personal development do?

Personal development courses can sell very well. As I note in this post on e-learning statistics, the data we have on top online courses "suggests...

How effective is offering free content as a lead magnet?

In most cases, offering free content is essential - that's why we talk a lot about content marketing here on Learning Revolution. Publishing conten...

What's the best way to determine who your target customers are?

As an expert in whatever topic you plan to teach, you probably already have a good intuitive sense of the people who are likely to be interested in...

What's the best way to drive traffic to your online courses?

The best way to generate traffic to your online courses is to get a highly relevant value proposition in front of the right people. Of course, that...

Video is an important area for success. What are the best video hosting platforms I can use?

Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your on...

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Why do we need personas?

Personas also help you establish how much information your ideal customer typically has when in the market for a solution like yours.

Why is social proof important?

Social proof is a powerful psychological trigger. Today, people spend a lot of time researching products and learning how they’ve helped others. When people see favorable reviews, they are more likely to invest in a product or service. You can leverage testimonials to generate the same positive outcome.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Why is traffic important?

Of all sources, paid ads generate traffic fastest. This is because they position your brand and course in front of ideal customers faster than organic content can.

What is a big idea?

A big idea is a positive, life-changing outcome learners will experience after taking your course. Big ideas are work because they challenge readers to imagine a new reality filled with possibility.

Is selling courses online really worth it?

As already noted, there is a huge global market for e-learning and online courses. While that sounds promising, it also means that the market has become massively more competitive in recent years.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided online courses are worth it. You’ve done the homework to map a path to profitability. And you’re clear on how to create a successful online course.

So, Ready to Sell Courses Online?

Just like not everyone is cut out to be an entrepreneur, not everyone is cut out to become an edupreneur and sell online courses. Hopefully this article has helped you understand whether it is the right opportunity for you.

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

How to get your sales letter and email sequences right?

Spending time putting yourself in someone else's shoes helps you get your sales letter and email sequences right. You can definitely ask your prospects about their pain points, but also just thinking about them helps.

What is a sales page?

A sales page (also called a landing page) serves a few purposes. For one, it usually has a link to the checkout page, which is where the prospect enters in their credit card information and pays for and enrolls in your course. You definitely need that!

How to grow an audience?

Once you figure that out, and start growing an audience, you need to focus on building trust. Build a relationship and present yourself as an authority. It's not that hard; it just involves providing your audience with the information they need. It helps to have a practical, user-friendly presentation.

What is paid traffic?

Paid Traffic. In most cases, you pay by the visitor with paid traffic. One benefit of paid traffic is that you typically don't have to create any additional content to use it. And since you already spent the time creating content for your course, not creating other content may be very appealing.

What is social media traffic?

Social media traffic is a popular form of getting traffic. Many online course creators are willing to create small pieces of content to place on social platforms to drive visitors. Here are the leading social platforms:

What is question and answer marketing?

Question and answer marketing is where you pass your knowledge onto people who are asking questions and starting discussions on your topic. Answering questions is popular for course creators because you're likely already an expert in your market. That means answering the questions will be easy for you.

Do I need a domain name for my course?

For most, you will only need your domain name, maybe a hosting account, and an email marketing solution to connect to it. You need to review the key features of each and choose the best platform for your needs. Once you have your course uploaded, you should begin going through the sales process.

How to sell online courses: Content

A major benefit of teaching online is the large amount of resources that can be used to make the classes more interesting.

How to sell online courses: Plans

Usually, those who sell online courses monetize their content in two ways: by subscription (Netflix style) or off sale.

How to sell online courses: Disclosure

There is no way on how to sell online courses without a good publicity campaign.

How to sell online courses: Platform

A platform for hosting online courses is also called Learning Management System (LMS).

What is iSpring Market?

iSpring Market is easy-to-use and requires zero programming skills.

Do free courses work with bundles?

Free courses pair quite well with bundle incentive s. This way, you and your customers get the best of both worlds. While you still get to make a sale, it partially depends on the customer’s interest in the free course, which enhances their perceived value of the overall transaction.

Can you offer free courses on the marketplace?

Likewise, you can offer free courses on your marketplace to give your prospective (or current) customers a test drive. Sometimes, all that’s holding people back is the uncertainty of the unknown. If your course provides value, they’ll not only be back for more – they’ll be willing to pay.

Can you use Google as a blog?

Similarly, you can leverage Google ( or any powerful search engine) to post blogs that are value-driven and indirectly related to your course (s). For example, if you’re creating a course on how to do freelance writing, then you can write a blog about how to remain productive and focused. Be sure to do some research on SEO keywords and incorporate them smoothly into your blogs to drive organic traffic.

Why are online courses important?

Online video courses are an important part of the edupreneur’s arsenal, not only because of video’s overwhelming popularity, but because it makes a great learning tool. Studies have shown that video courses have better learning outcomes. Video learning improves retention, and learners are 75 percent more likely to choose video-based learning ...

How many courses were there in 2017?

As of 2017, there were almost 10,000 courses available online on the biggest platforms, plus thousands more being hosted on smaller or independent sites. Around 23 million new students enrolled in 2017, bringing the total number of registered global learners to 81 million, and growing.

What is a subscription model?

Subscription models are also popular for e-learning courses. With a subscription, a learner purchases access to a course by paying a small recurring amount. Subscriptions work best when you are producing new video classes on a regular basis, or have a large backlist of existing e-learning content.

How many people watch YouTube videos?

YouTube alone has over 1 billion viewers—a third of the entire global online population.

Why is video learning important?

Video learning improves retention, and learners are 75 percent more likely to choose video-based learning than any other medium. But just because video is effective doesn’t mean it’s easy to sell. Let’s face it: videos are everywhere.

What is hosting ads?

Ad revenue splitting. Hosting ads is a common way of monetizing video online, and is a popular way a lot of video content creators earn revenue. YouTube is the most obvious example of a video hosting platform with ad monetization.

How many users does Amazon Prime have?

Amazon Prime surpassed 100 million users in January 2019, and Vimeo has 170 million regular users viewing 715 million videos each month. Even if you don’t think your target learners will be looking for e-learning videos through large video on demand sites, there are smaller VOD services such as Uscreen to consider.

What is the half of online course marketing?

One half of the online course marketing equation is just making people aware of your course. You want to attract a stream of relevant ​traffic; full of people who are likely to have an interest in your course.

What is SEO in online courses?

2) SEO. Search engine optimization is a way of attracting people to your website that are interested in the same topics covered by your online course. In most cases, that involves creating a blog. A good SEO strategy can require a lot of time to create all of the content that you need to attract visitors to your site.

Why is it important to make videos?

Creating videos is great for all kinds of courses. If your course has a lot of visual components, video is great for showing that off. It's also great for audio, such as if your online course is teaching people how to sing or play a musical instrument.

Why is podcasting a traffic source?

Podcasting is a unique traffic source because it allows you to advertise to your audience even when they aren't at their computers. People can listen to your podcast while they're working out at the gym or in their car driving to work.

What is the most popular question and answer website?

If you remember the website Yahoo Answers that was quite popular a few years ago, Quora is kind of like that. It's currently the most popular "question and answer" website on the internet.

Can you get a Twitter following before launching a course?

But I wouldn't recommend spending time making a huge Twitter following before you launch your course for the purposes of marketing.

Is LinkedIn a good place to get traffic?

If your topic has to do with professionals, LinkedIn can be a great place to get traffic. You can create blog posts and other types of content directly on LinkedIn for people to see.