how to promote a weight loss course with facebook ads

Set a goal Before doing anything, you have to set a goal first. Keeping a goal in mind would help you decide the advertisement copy, format, and visuals, all you need to make facebook weight loss ads. Your goals can be seen through the levels of the marketing channel, from alertness to conversion.

Full Answer

How to create weight loss Facebook ads that work?

Before starting a campaign, you should have a specific goal for your ad that will help you determine the right ad format, visuals, and ad copy to create your weight loss Facebook ads that work. Accordingly you should target at the different stages of the funnel from awareness to conversions.

Who should you target for your weight loss program on Facebook?

If your weight loss program is only available at one location, you’ll want to target Facebook users who live nearby. But if your weight loss program is based on a phone app or can be done remotely, you can target people in several locations.

Can you take supplements on Facebook weight loss program?

Some weight loss plans include dietary supplements. While these supplements may not be unsafe, Facebook determines what is a safe or unsafe supplement “in its sole discretion.” Even if your weight loss program includes supplements that are safe, Facebook may still determine them to be unsafe.

How to write a successful Facebook ad for your supplement business?

In order to write a winning ad for your supplement business, you first need to understand how Facebook reviews and approves it. Facebook uses an artificial intelligence software for initial ad approval. Because there’s no human element involved, there’s more room for creativity when adhering to Facebook standards.

Can you mention weight loss in a Facebook ad?

Facebook ad policy states: “Ads must not contain “before-and-after” images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.”

How can I advertise my weight loss products?

AdvertisementFacebook. With more than 2 billion users, Facebook is the most popular platform for online sales. ... Instagram. With just over 1 billion users, Instagram is another popular social media platform that can help you sell weight loss products online. ... YouTube. ... Twitter. ... Pinterest. ... Google Ads.

How do I advertise lessons on Facebook?

5 Ways Facebook Can Help Sell Out ClassesStep 1: Create a custom Facebook cover image to promote your classes. ... Step 2: Set up your page's Call to Action button. ... Step 3: Activate the Occasion tab of your Facebook page. ... Step 4: Pin the event announcement. ... Step 5: Boost your Facebook post to attract new customers.

How do I attract weight loss clients?

For instance, If you offer a weight loss plan, instead of calling it “weight loss session” try coming with a small abbreviation or a fun new name that feels flashy and attractive. Not only does this feel more appealing to clients but it is also easier for them to remember and share with a friend or referral.

How do I advertise my health products on Facebook?

How to Advertise Supplements on Facebook: 7 Strategies to TryOptimize your ad creative toward purchase. ... Use a credible medical spokesperson. ... Incorporate reviews and other user-generated content. ... Consider seasonality. ... Rotate fresh creative often. ... Leverage your email lists and data. ... Go broad with targeting.

How do I announce my weight loss?

Weight Loss Real Talk: What You Should (and Shouldn't) SayLeave out the word “weight.” ... Give them a chance to brag. ... Compliment big picture goals. ... Save them for people you know well. ... Share your own experience. ... Keep them coming. ... Ditch the disbelief. ... Don't remind them how far they've come.More items...•

How do you advertise private lessons?

9 tips on how to advertise tutoring servicesCreate an impactful resume. ... Print business cards. ... Build a website with scheduling capabilities. ... Publishing a tutoring blog. ... Developing a unique value proposition. ... Using positive testimonials. ... Creating an online demo. ... Networking with schools in your area.More items...•

How do I write a tutoring advertisement?

You will need to write your headline, summarize your qualifications, state your rates, and provide your contact information.Make sure that your ad has a great headline. ... Keep your classified ad short. ... Include an eye catching photo of either yourself or a tutoring scene.

Where can I advertise my tutoring services for free?

Choose the right platforms to advertise as a tutorFacebook and Instagram ads. These two platforms are the most used social media apps. Facebook has over 2.74 billion monthly active users, and Instagram has nearly a billion. ... Google PPC advertising. ... LinkedIn advertising. ... Printed adverts for local advertising.

How do you build a personal training clientele?

9 Ways to Get More Personal Training ClientsCreate Loyal Clients. ... Ask for Referrals. ... Write Articles for Local Magazines or Fitness Websites. ... Send Weekly Emails. ... Engage with Clients Through Facebook. ... Offer a Free Trial. ... Develop a Working Relationship with Health Professionals. ... Post Testimonials on Your Website.More items...

How do fitness coaching clients get online?

10 Helpful Tips: How to Get Online Personal Training ClientsStart with Your Local Community. ... Grow Your Online Audience. ... Set up a “Book now” button on social media. ... Share Customer Reviews. ... Ask for Referrals. ... Offer Free Nutritional Advice. ... Join the Personal Trainer Network. ... Get in Touch with Other Fitness Professionals.More items...•

How does a life coach help you lose weight?

2. Health coaches provide motivation and support in your corner when it counts. Everyone needs a cheerleader, and that's the role a health coach plays in your overall health. A certified health coach encourages you through your challenges and celebrates those incremental victories that lead to your weight loss goal.

Why do you need an objective in Facebook ads?

Having an objective will help you to determine the ad copy, the visuals, and the ad format, all of which will help you create weight loss Facebook ads that work. Objectives can be viewed through the levels of the marketing funnel, from awareness to conversion.

How are Facebook ads charged?

Facebook ads are either charged by cost per click (CPC) or cost per thousand impressions (CPM). This means that if you want to get the most value out of your weight loss ad, you need to make sure it’s getting in front of the right people, especially if you’re going down the CPM route.

How do image ads work?

Image ads use a single image to catch a prospect’s attention, along with text. These ads need powerful, high-quality images and well-written copy in order to be successful. Image ads can be interactive if you have access to a camera that can take 360-degree photos.

What is the metric to focus on for increased awareness?

For increased awareness, the metric to focus on is reach, or how many people in a target audience see an advertisement. Note that reach is not the same as impressions. Reach counts the same user once. This means if one user sees an ad twice, that user will only be counted once.

How old do you have to be to advertise on Facebook?

Facebook’s ad policy requires all weight loss advertisements to be targeted at people who are at least 18 years old, which does make part of narrowing down your audience easier.

Which type of ad has the most location options?

Single image ads have the most location options of all Facebook ad formats. Each location has unique specifications for image resolution, file types, text, and more, so always review those before sending an image ad for Facebook to review.

Is Facebook safe to take supplements?

Unsafe supplements. Some weight loss plans include dietary supplements. While these supplements may not be unsafe, Facebook determines what is a safe or unsafe supplement “in its sole discretion.”. Even if your weight loss program includes supplements that are safe, Facebook may still determine them to be unsafe.

How to get the most out of Facebook ads?

Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success. But it’s not just typing in the most descriptive words and using any photo. Facebook sets up some pretty strict guidelines that can throw a wrench in your ads.

What is canvas ad?

Canvas Ads: These are ads designed for mobile that, when clicked, take you to a fullscreen landing page built within Facebook. They can be added to ANY format above (i.e. you can create a fullscreen canvas video ad).

How many photos can you add to a single ad?

You can add 3 photos and videos to a single ad post to tell a story and persuade your audience. Slideshow Ads: Use well-performing photos from your page and create a slideshow for people to learn more about your brand. Collection Ads: These are for businesses that are selling tangible products.

What is an ad photo?

It's visual. The photo is a shot that will cause you to stop and try to figure out what’s going on. The audience.

Is the ad directed at men?

The ad is directed at men and uses a masculine male as the subject of their video. The video. This ad is a cinemagraph video - meaning only one part of the shot is actually in motion. (click the photo to see the ad in action!) The copy.

What is the goal of Facebook ads?

And the goal of the landing page is to either have the person buy or provide contact details. Too often people try to sell their entire program in their ad.

How to make a Facebook ad?

1. Choose the best image for your personal training Facebook ad. In general, avoid blue colors because they blend in with Facebook’s platform.

How to target a specific age range?

Use the following steps: Step 1: Insert your address and radius, or zip codes. If you use a radius, somewhere between four to 10 miles works well. You will know better than I on how far people will drive to see you. Make sure the radius fits your business. Step 2: Pick the age range you want to target.

Is it important to capture leads on Facebook?

Capturing leads is definitely an important part of your plan when coming up with Facebook marketing ideas , yet most fitness professionals only do this sporadically. Typically, lead generation makes up only a small percentage of their overall budget when marketing on Facebook.

Can Facebook marketing be used for personal trainers?

Facebook marketing has the potential to transform a personal trainer’s business, but only if the advertising platform is used correctly. With just a dollar a day and setting up your personal trainer Facebook ads to hit the right audience, you’ll have a great chance to stand out in a crowded market and get more leads.

What is the objective of online advertising?

All online advertising will have the same first objective: to grab the attention of the person who is absent-mindedly scrolling on their phone. Something visual that's eye-catching enough to "stop the thumb". A picture or a video.

What happens when your audience likes your page?

When your audience likes your page or your profile, they will be shown what you post organically. You might run a paid campaign to generate more likes for your fitness business page so that when the paid campaign is over, you'll be speaking to a broader audience.

What is paid advertising?

​Paid advertising is where you pay for traffic to get directed to your personal training service. It's different from organic marketing, where you rely on the natural reach of your audience to take action on your posts.

What is a copy of an ad?

They are likely to come with a short amount of text, known as "copy" to explain a bit about your personal training business and offerings , and a call-to-action - which could be any number of things, based on what you want to achieve with the ad.

Can you send a lead magnet to a landing page?

Ordinarily, you'd send someone to a landing page to complete their application to work with you or to download a lead magnet. However, some platforms, such as Facebook, can capture lead information right there within the app. This might be preferable so that people don't lose interest during the time they navigate away from your advert.

Is paid advertising more popular than offline advertising?

Paid online advertising is becoming more and more popular compared to offline advertising options like paper, local radio or the TV, and it's no accident. It's affordable; you can start immediately, reach an enormous audience, and by understanding these principles, you can apply them to all advertising mediums.

When is Facebook marketing 2021?

By Andrew Halfman on April 13, 2021. By Andrew Halfman on April 13, 2021. When you’re in Facebook marketing, the last thing you want is to invoke the wrath of the Zuckerberg machine. Unfortunately, when you’re advertising for a health and wellness company, avoiding that is often easier said than done. We could debate all day the effectiveness of ...

What supplements are not allowed on Facebook?

This includes (but is not limited to) “anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human growth hormones.”.

Why do you swap out creative?

Swap it out frequently to avoid consumer fatigue and to identify the creative with the most engagement and highest conversion rates. You can use the Inspection tool to identify audience saturation for your ads and know when to make a creative swap.

Can you use before and after images in ads?

Your ads cannot contain “before-and-after” images or images that contain unexpected or unlikely results. Your ads must not imply or attempt to generate “negative self-perception” in order to promote diet products, weight loss products, or other health-related products.