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by Freeman Dickens I 6 min read

Is there a free Hootsuite course?

Both Hootsuite basics and advanced concepts are covered in this course. By the end of this free Hootsuite training, you will know how to schedule posts and what social media platforms to focus on or keep on the sidelines.

Why join Hootsuite?

Join the 45,000+ professionals who have taken their careers to new heights by demonstrating their Hootsuite expertise to clients, colleagues, and employers. Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management.

Which Hootsuite social media marketing course is right for You?

Instructor: Hootsuite’s social marketing experts 1-sentence course overview: If you’re looking for a course that makes you a better social media marketer, this course is the best choice for you. Does not include advanced knowledge (but Hootsuite offers more advanced course options here)

How long does it take to get Hootsuite certified?

Hootsuite says the entire certification should take anywhere from four to nine non-consecutive hours to complete all the video courseware and exams. Because Hootsuite University is accessed with a monthly subscription instead of a one-time fee, the time span can be pretty lenient.

What you get with your Hootsuite Platform Certification

Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.

How to get your Hootsuite Platform Certification

Get your Hootsuite Platform Certification by passing a 65 question online exam testing your ability to use Hootsuite effectively.

Advanced social media advertising training courses

1-sentence course overview: This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook, Twitter, LinkedIn, and Instagram.

Platform-specific social media training courses

1-sentence course overview: Created by Facebook, this course shows you how to start an advertising campaign.

Social analytics and campaign evaluation training courses

1-sentence course overview: Learn how to measure and demonstrate your social media campaigns’ return on investment (ROI) with this advanced course from Hootsuite.

What you get with your Hootsuite Platform Certification

Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.

How to get your Hootsuite Platform Certification

Get your Hootsuite Platform Certification by passing a 65 question online exam testing your ability to use Hootsuite effectively.

Hootsuite Platform Training

Learn the skills and best practices you need to master the Hootsuite dashboard and all of its powerful features.

Social Marketing Course

Develop the social marketing skills to grow followers, engagement—and business results.

Advanced Social Advertising Training

Master expert tactics, procedures and best practices to target key audiences, build and test ads, optimize social ad campaigns and take your social media advertising skills to the next level.

Social Media ROI and Value Analysis Training

Learn the best practices to measure social ROI, set KPIs, and define social objectives that will achieve business objectives.

Social Selling Training

Discover how to find, research, and connect with prospects on social media with targeted content—while gaining market insights.

Advanced Social Media Strategy Training

Learn advanced strategies for leveraging social media across your organization with industry-leading training and certification. In partnership with Syracuse University’s renowned Newhouse School.

Social for Health Care Training

Launch your social presence right, with the world’s only Continuing Medical Education accredited course in social media for health care professionals. In partnership with Mayo Clinic.

What are the prerequisites to learn Hootsuite?

There are no prerequisites to learn Hootsuite. The free Hootsuite training has been designed to cater to beginners.

How do beginners learn Hootsuite?

Beginners who want to learn Hootsuite can start with the basics first. Once you have mastered the Hootsuite basics you can move on to more advanced topics.

How long does it take to learn Hootsuite?

The free Hootsuite training consists of 2 hours of video content that will help you understand the concepts thoroughly.

What should I learn first in the free Hootsuite training?

It is recommended that you always start with Hootsuite basics first. For a better understanding, watch the learning videos in sequence without skipping any.

Are Hootsuite basics easy to learn?

The videos that you find as a part of this free Hootsuite training are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

The Complete Guide to Content Curation in 2022: Tools, Tips, Ideas

Content curation is more than sharing. It’s about finding the best content your audience wants and presenting so that they keep coming back — to you.

Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Whether you're a brand or a content creator, affiliate marketing can be a great way to make more money online. Find out how to get started.

Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

There's a lot of new stuff coming to Hootsuite in Q1 2022. Get a sneak peek of all the things we just couldn't wait to share with you.

How to Set Up Meta Pixel (Formerly Facebook Pixel)

If you’re using Facebook ads, there’s one tool you should start using to get the most out of your social ad budget: the Facebook pixel (now Meta Pixel).

How to Sell on Pinterest: 7 Simple Steps

Pinterest is more than a visual search engine — it's also a shopping destination. Learn how to sell on Pinterest and capture the platform's full potential.

Guide to YouTube Comments: View, Reply, Delete, and More

Learn how to view your YouTube comments history, reply to comments, delete comments, approve comments, highlight comments, and more.

YouTube Exec Predicts the Evolution of Creators on the Platform

YouTube’s Senior Director of Creator Partnerships Jamie Byrne knows the creator economy inside and out. He let Hootsuite in on what's next.

Instagram marketing courses for beginners

Take this course if: You want a quick and easy introduction to the basics of using Instagram for your business.

Intermediate Instagram marketing courses

Take this course if: You want a short lesson about how to grow your followers on Instagram through both organic and paid.

Advanced Instagram courses

Take this course if: You don’t want to learn just what to post, but how to strategically plan and create content for Instagram.

Conclusion

From platform features to algorithms to new channels, things are always changing in the world of Instagram. As a marketer, it can get overwhelming to keep up with it all, which is where taking Instagram courses and training can help.

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Social Media Training Courses For Beginners

  • 1. Social Marketing Training | Hootsuite Academy
    Cost: $199 Length: 6 hours Instructor: Hootsuite’s social marketing experts 1-sentence course overview: If you’re looking for a course that makes you a better social media marketer, this course is the best choice for you. What’s included: 1. Social media networks overview 2. Optimize your …
  • 2. Social Media Marketing Foundations | LinkedIn Learning
    Cost: Free Length: 52 minutes Instructor: Brian Honigman, Marketing Consultant, New York University, Adjunct Professor 1-sentence course overview: This course gives you an overview of social media marketing, from why it benefits your business and how to define a target audience …
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Advanced Social Media Advertising Training Courses

  • 5. Advanced Social Advertising | Hootsuite Academy
    Cost: $249 Length: 4 hours 30 minutes Instructor: Hootsuite social media marketing experts 1-sentence course overview: This course is designed for marketers who want to master the art of running paid advertising campaignson Facebook, Twitter, LinkedIn, and Instagram. What’s includ…
See more on blog.hootsuite.com

Platform-Specific Social Media Training Courses

  • 6. The Essential Guide to Facebook Ads | Facebook Blueprint
    Cost: Free Length: 22 minutes Instructor: Facebook 1-sentence course overview: Created by Facebook, this course shows you how to start an advertising campaign. What’s included: 1. When to advertise on Facebook and Instagram 2. A quick guide to Facebook Page Ads 3. Where peopl…
  • 7. Instagram for Business | Facebook Blueprint
    Cost: Free Length: 10 minutes Instructor: Facebook 1-sentence course overview: Learn how to promote your business and increase followers on Instagram. What’s included: 1. A beginner’s guide to Instagram for business 2. How to create an Instagram Business account 3. Tips for telli…
See more on blog.hootsuite.com

Social Analytics and Campaign Evaluation Training Courses

  • 13. Social ROI and Value Analysis
    Cost: $249 Length: 3 hours Instructor: Hootsuite social media marketing experts 1-sentence course overview: Learn how to measure and demonstrate your social media campaigns’ return on investment (ROI)with this advanced course from Hootsuite. What’s included: 1. Social ROI introd…
  • 14. Google Analytics Courses | Google
    Cost: Free Length: 4-6 hours Instructor: Justin Cutroni, Krista Seiden, and Ashish Vij 1-sentence course overview: Become a Google Analyticsmaster with these six free online courses, officially provided by Google. What’s included: 1. Google Analytics for beginners 2. Advanced Google Anal…
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