how to find content for an email course

To make sure that subscribers (or students – depending on how you look at them) spot the email course in their inbox, the subject line of each email includes the lesson number and the topic being covered. There’s no confusion over who is sending these emails either.

Full Answer

How do I write an email course?

A couple of quick tips for writing your email course: Really put in the time to create engaging subject lines. A catchy subject line can be the difference between your students participating and having super low open rates. Include the lesson number and explain the lesson content in your subject line.

How can I make my email course emails more visible to students?

First, to make it easy for your students to spot your email course emails among the rest of their inbox, use very explicit subject lines that are similar to each other like David does.

How many emails should you include in your email course?

Now, as far as how many emails to include in your email course, successful entrepreneur, copywriter, email marketer, and programmer, Josh Earl, recommends a minimum of five days and a maximum of 10, delivered daily. David himself lands this perfectly with his seven-lesson email course. But, like most things in life, that’s not a hard-fast rule.

What should an email course structure look like?

Your outlines may look like this: Email course structure example #1 Confirmation: Confirm enrollment in your email course Welcome email: Tell people what they’ll be getting and why it’s important (sell the idea of your course and the transformation) Email 1:  Content Email 2: Content

How do I create an email course?

Final advice on how to create an email courseChoose your internal goal, such as a specific increase in subscribers or conversions.Brainstorm potential student goals.Get feedback from your audience about what they're interested in learning.Use the feedback to select a student goal.

How do you develop content for a course?

Four Steps to Create Course Content that FlowsConsider your goals in teaching this course. Decide what you would like your students to accomplish from taking this course. ... Develop topics and subtopics, then narrow down further. ... Structure the course with what you have finalized. ... Plan your content types.

How do you create content for an online course?

In this article, you'll find an overview of the 10 major stages of online course creation:Pick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•

How do I create an automated email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

What is a course content?

Any informational material that is required for participation or understanding content such as assigned readings, video recordings, exams, and any other material needed for learning.

How do you create content?

How Do You Create Brand Content?Define Your Brand. It may seem obvious, but you'd be surprised at how many people don't take the time to create brand tools like a style guide. ... Figure Out Your Audience. ... Create a Strategy. ... Brainstorm Ideas. ... Start Creating! ... Be Authentic. ... Tell a Story. ... Keep Your Audience in Mind.

What is online course content?

A university level course that is taken over the internet without the need for attendance in a physical location to order to access materials or the instructor. All instruction is done with the use of a computer and internet service and interaction may include synchronous as well as asynchronous activity.

What are the key factors for making an online course effective?

Five Factors for Successful Online LearningUse a systems approach to course design. ... Provide professional development. ... Set student expectations. ... Create community. ... Take advantage of the online environment.

Is selling online courses profitable?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

Should I create an email course?

Email courses are low risk Because email courses are a minimum viable product, they are the best way to test new content. If you're not spending your time or your budget on those high-quality assets and features, that means you're not losing too much if your email course doesn't do as well as you had hoped it would.

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

What is an email class?

An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

What is the final email in an email course?

The final email in an email course is an important one. It’s where you either move subscribers onto your main list and start sending them regular marketing communications. Or it’s where you deliver your sales pitch and encourage whatever conversion it is you’re seeking.

What is the subject line of an email?

To make sure that subscribers (or students – depending on how you look at them) spot the email course in their inbox, the subject line of each email includes the lesson number and the topic being covered.

What is hot tips email?

Rather than an in-depth lesson, each email in Rob’s Landing Page Hot Tips course is a bitesize tip. These emails are designed to be actionable nuggets of wisdom that readers can implement for immediate results.

How to increase open rate of email?

One way to improve the open rates of your emails is to arouse curiosity. If people are intrigued by a subject line and want to know more, their curiosity will get the better of them and they’ll open the email.

What is a good landing page?

A good landing page is essential in converting website visitors, whether that’s into subscribers or customers. And to help you design a high-converting landing page, Rob Hope – EmailOctopus customer and the man behind One Page Love – delivers 100 actionable tips with his Landing Page Hot Tips email course.

What is AWeber's email course?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

How many marketers believe that building trust is their primary marketing focus?

In fact, 84% of marketers believe that building trust will be their primary marketing focus. Rightly so, too, because only 34% of consumers trust the brands they buy and use, despite 81% of them claiming trust to be an important part of their purchasing behavior.

How many people receive promotional emails weekly?

If you’re providing valuable content that needs to be communicated to your recipients, they want to receive it often. In fact, 61% of consumers enjoy receiving promotional emails weekly, 28% want to receive them even more frequently. OK, but you’re not providing weekly promotional emails.

Do email courses have to fight?

After all, your email course doesn’t just have to fight your competitors -- it has to fight every other email in your customers’ (or subscribers’) inboxes. Anything you can do to stand out in a good way, you need to, including interactive homework.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

Why do content marketers like email courses?

Content marketers love email courses because they tend to convert well. Whether you’re using them to convert website visitors into subscribers or subscribers into customers, they’re a good option.#N#Plus, content marketers are used to cranking out content, so they’re low-risk relative to other tactics for growing an audience.

Can teachers use email courses?

This might sound obvious, but email courses are great ways for teachers to generate some extra income. Actually, there are two types of teachers that can benefit from email courses.

How many lessons should I have in an email course?

I highly recommend keeping your email course short and punchy. Ideally, your course should be between five to seven lessons. This way you can give a decent amount of consideration to each subtopic without completely overwhelming your audience.

What to do at the end of an email lesson?

At the end of each lesson, direct the course taker towards some action. This creates “small wins” which compels the reader into opening subsequent email lessons. This is also the easiest way to demonstrate the value of your free email course.

Why do we need email courses?

Because email courses are a minimum viable product, they are the best way to test new content. If you’re not spending your time or your budget on those high-quality assets and features, that means you’re not losing too much if your email course doesn’t do as well as you had hoped it would.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks, but again, there’s nothing to say yours can’t be longer or shorter than that. It’s all up to you. You could do a lesson a week, a lesson every three days, or if you’re simply giving information, one lesson a day will work. Select Save All.

How to create more emails for each lesson?

Paste your course content into the sequence builder. Click +Add Email to create more emails for each lesson as you go. You can easily rearrange the emails by dragging them to the right order if you change your mind later. Time out the content for your email course.

Why is email good?

Rather than putting all your lessons out at the same time, email courses allow you to drip each lesson out over a period of time. This gives your students more time to digest each lesson at their own pace.

Should an email course be self promotion?

Your email course should not be self-promotional at all….until the very end. By then you know that the reader has made it all the way through your course and has a certain level of interest in your topic. At that point, you can direct them to another of your products that you think they would be interested in.

Can I reuse my old blog posts to create an email course?

If you already have a blog, creating your email course just got a little easier. You can actually reuse your old blog posts to create your email course. Just find specific blog posts that have done well and pull them together to create a course. It’s very similar to creating an eBook in this aspect.

Do email courses convert well?

Email courses are personal and convert well. Sometimes you just don’t need to use a lot of your valuable time on design , creating high-quality video tutorials, or uploading your course content into an actual course creating platform.

What does the email 3 mean?

Email 3: Did you know? The News-letter Email#N#Tell people something they are more likely to NOT know about#N#Provide links to your blog – if you have one or write about interesting statistics on your course subject#N#Present the results of your poll and showcase your content/learning material

How to create a winning email sequence?

To help you create a winning email sequence, there are a few steps you need to take into account…. 1. Name the sequence. Naming the sequence can give you the pointers you need to create your sequence. In a way, it sets up the context and prepares the ground for it, it keeps you focused and driven to your goal.

What is email sequence?

An email sequence is a number of emails scheduled to be sent in a specific timeframe where each one serves a different purpose. It is essentially a series of automated marketing emails. Otherwise known as an ‘autoresponder’, an email automation sequence plays a huge role in your email marketing strategy and describes a series ...

What is the goal of an email campaign?

The goal of each of your email campaigns determines the type of email sequence you use. It is important that you formulate a specific strategy and goal for every email you send out, thus bringing your leads one step closer to ‘closing the deal’, or in marketing terms, ‘making the sale’.

Why are email sequences important?

Email sequences have some obvious and hidden benefits attached to them. They nurture your leads and form better relationships. They ensure your email leads get the best of your content at any time they join. They provide valuable information and advice to your audience.

What is email 11?

Email 11: Giving out useful resources – The Newsletter Email#N#Create an infographic with useful stats on a topic relating to your course#N#Conduct your own research and share your results on your blog#N#Link to your website or other business accounts e.g. YouTube, Instagram, Pinterest

What is the purpose of phase 1 email?

In phase 1, you can send out informative material to your email list to help create an understanding of the topic and build awareness of your subject. These could be 5 to 6 nurturing emails or an engagement sequence, that are sent out before the launch of your course.