"how to create an online course to sell"

by Veronica Lesch 6 min read

Steps to Create and Sell Courses Online

  • Select a subject that has demand in the market. ...
  • Increase Your Online Presence or Your Brand’s Presence. ...
  • Get the Right Devices. ...
  • Choose a Host Platform. ...
  • Decide the Charges for Your e-Learning Course. ...
  • Create and Decide a Journey for the Buyer. ...
  • Ask the Customers to Recommend Your Courses to Others. ...

Full Answer

How do I make an online course?

How to Create and Sell Profitable Online Courses: Step-by-Step Guide

  1. Think Positive and Avoid Mental Blocks. “I don’t have enough money to start online courses.” “I am not a subject matter expert.” “What if this doesn’t work?”
  2. Come up with a Profitable Course Subject. If you have an idea, a skill, a passion, an audience, or some content you want other people to see, then ...
  3. Choose the Type of Course you Want to Sell. ...

More items...

What are the best online courses?

“You’ll start this course with an introduction to the Scratch programming language and the fundamentals of working with sprites, costumes, and backdrops. As you progress, you’ll build your knowledge of core programming concepts and how best to use ...

How do I create an online training course?

Put simply, this is how to create an outline for your online course:

  • Identify the primary learning outcome
  • List the skills necessary for achieving the primary learning outcome
  • Use the skill checklist to create course modules
  • Set learning goals for your course modules

How to design an online course?

So you want to create an online course, or maybe you have a course, but it's not selling the way you thought it would and it's not as easy as you thought it would be. Well, by the end of this, you're going to have a clear game plan of how to create a ...

How do I create an online best selling course?

Share this articlePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.Determine the most engaging and effective delivery methods for each lesson.More items...•

Is it profitable to sell online courses?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.

How do I create an online course and get paid?

If you're ready to delve into the world of online teaching, follow the steps below.Choose a Course Topic. ... Do Market Research. ... Outline Your Course. ... Decide the Best Methods to Deliver Your Lessons. ... Create Your Lessons. ... Determine How You'll Sell Your Lesson. ... Load Your Course Online. ... Market Your Course.More items...•

How much money can you make creating an online course?

Your online course could earn anywhere from a $0 – $50k+ per month. Many course creators will earn $1 – 5k/month and there are numerous examples of online course teachers earning $10k – $50k per month.. There are lots of factors that will determine how much you can earn by selling online courses.

What online courses are in demand?

Top Trending Online CoursesData Science. ... Artificial Intelligence and Machine Learning. ... Big Data. ... Business Intelligence. ... Cloud Computing. ... Project Management. ... Software Development. ... Full-stack development.More items...•

Can I sell my course on Udemy?

Udemy makes money from selling online courses, so it's in their best interest to sell as many courses as they can, and this means they actively promote your courses for you. There is no other website like it in existence. It's the easiest way to make money online in 2016, and it's just the beginning.

How do I start a digital course?

How to create an online courseChoose the right subject matter.Test your idea.Research the topic extensively.Write a course outline.Create the course content.Bring your course online.Sell your online course.Market your content.More items...•

How do I start an online class business?

How to Start an Online Training Business?Choose your niche: The first thing to do is to consider your expertise. ... Check out the competition. ... Decide how you are going to provide your services. ... Decide a consistent fee scale. ... Choose a name. ... Deal with the financial and legal issues. ... Gather the tools you need for business.

How much can you make creating a course?

How Much Money to Expect From an Online Course. Your skepticism is probably firmly rooted in the fact that the amount people have earned from creating online courses varies widely. Your course could literally earn anywhere from nothing to upwards of $50K a month.

Can I make money on teachable?

Share your knowledge through courses We know you must be thinking, “Of course, Teachable would say courses make money.” We say it because it's true. We've seen it. Thousands of creators make millions of dollars launching courses on Teachable each year.

Which course is best for earning money?

8 Best Courses to Learn How to Make Money Online:Enchanted Marketing's 16-Park Snackable Writing Course.Introduction to Computer Science and Programming Using Python.A Crash Course in Data Science by Johns Hopkins University via Coursera.Hubspot's Email Marketing Course.Crash Course In Infographics with Easelly.More items...•

Can I make money on Coursera?

At $49 per verified certificate for the course, that amounts to nearly half a million dollars in revenue. At present Coursera is receiving more than $1 million per month in revenues from verified certificates. Coursera is also increasing the number of courses eligible for Signature Track.

The A,D, and DIE Approach for Online Course Creation

After the past couple of years of people flocking to online learning, expectations in online course marketplaces are higher than ever. The days are gone when you can just talk over some slides or point a video camera at yourself and expect that to result in a high-selling, profitable online course.

A,D, and DIE with an Example

Now let’s look at these steps in more detail. As we do this, I’m going to reference an online course I am currently designing as an example. The course topic and working title for the course is “How to Select the Right Platform for Selling Your Online Courses.”

Platforms and Tools for Creating Online Courses

As suggested above, I am an advocate of keeping it simple when you pilot an online course. As you move beyond the pilot phase, however, you will like want to consider course production and delivery options beyond a webinar platform.

Frequently Asked Questions

There are multiple reasons. Beyond being a vehicle for imparting knowledge, they are a powerful way to showcase your subject matter expertise and build your brand.

Course Creation Final Thoughts

We live in a time when the opportunity for online course creators is huge. That doesn’t seem likely to change anytime soon. In fact, the opportunity is likely to grow significantly in the coming years.

How to sell courses online?

To sell courses online, you’ll need to create niche-focused educational/instructional material. Host your course on an all-in-one platform, where you can market it and build a community of students . Define your target audience. Create marketing and sales content for the Awareness, Consideration, and Decisions stages of the buyer’s journey to encourage people to buy your course. Promote your course on social, email, and online.#N#‍

How can I make money selling online courses?

To make money selling online courses, identify your areas of expertise (areas where you have above-average knowledge) and the people who can benefit from that expertise. Create lessons that help those people understand the topic and solve specific issues they have.

How to structure payments for online courses?

There are 3 basic ways you can structure payments when you sell online courses. These include: One lump sum payment for lifetime access to the course. Lower, recurring membership fees (e.g. monthly payments) Multiple payments, or a payment plan, where the audience can spread a one-time cost over multiple payments.

What is an all in one platform?

All-In-One platforms. Provide everything you need to create and sell courses from your own website. Features may include website builders, marketing automations, course hosting, and community management tools. Some all-in-one platforms (like Kajabi) won’t take a single cent of your revenue, but others will.

How much does an online course cost?

For now, you’re going to have to do some calculating and testing. Online courses can cost anywhere from $5 to $2,000. Your first online course is probably going to fall somewhere within the $50-$200 range.

What is self hosting?

Self-hosting. Set up your own server with a hosting company to host and sell online courses from your own website. While it can be expensive and a bit technical, self-hosting gives you complete freedom and power over your material. An online course marketplace.

Why do you need to market your online course?

Just because you build it doesn’t mean they’ll come. You’re going to have to market your online course for it to be successful. Marketing is building a relationship with your customers, with the ultimate goal of getting them to purchase or engage with your business.

How many types of online courses are there?

Eighteen types of Online Courses. Before you start creating an online course, it is good for you to know what type of course it is you want to create. We have researched several online courses and concluded to specific activity patterns, each of which correlates to a particular course type.

How much will the elearning market be in 2025?

The whole elearning market is expected to exceed $300 Billion by 2025, and that includes both individuals and corporations spending more and more into online learning. There has never been a better time to join the growing industry of eLearning. If playback doesn't begin shortly, try restarting your device.

What is professional training?

Professional training courses serve in building knowledge, skills, and competence in a group of individuals or a team. Companies are used to promote job quality, efficiency, and effectiveness while also motivating employees to make a formal commitment to growing with the institution and being more productive. Corporate training is a main use case of professional training courses and this course outline template.

What is a demonstration course?

Demonstration courses consist of a series of videos where an instructor demonstrates specific skills to students online. Workshop courses usually fall in arts & crafts, painting, sewing, fitness, content creation, anything that shows the instructor demonstrating something new that students try to imitate through observation.

What is a mini course?

Mini-courses are short to consume summaries (teasers) of a full-sized course. Like presell and orientation courses, they serve as teasers that make students enroll in a course. However, in contrast to the other two categories, Mini-courses provide real educational value: A full summary of what will be taught in the full-sized course .

What is a presell course?

Presell courses serve as a storefront of an upcoming course. They can rapidly validate a course idea and start building an email list of your potential students before officially releasing a course.

What is a good idea to reuse your blog?

Besides, you already have the people interested in following you. You can easily record and sell online speeches and workshops; you have already been doing. Turn your training into a profitable online course!

How much do online courses make?

According to data from Teachable, instructors that make an income with them earn an average of $5,000 selling their courses.

What is an alternative to an online marketplace?

The alternative to an online marketplace is investing in an online course building SaaS. These services typically provide a full set of tools for building and customizing your online school and sales funnel. Usually, you can host your e-course on their servers, while using your own domain name. Plus, many providers also offer marketing tools to boot!

What is digital learning?

Digital courses offer a convenient learning experience that students of all walks of life desire. Similarly, instructors can create content from the comfort of their own homes, sell it, and enjoy a passive stream of income – freeing up their time to do more.

Can you create a course on Udemy for free?

This is true for Udemy . Put simply, you can create a course for free, and the marketplace will take a cut of your profits. If you’re worried about financial losses, this is a safe method for testing the waters. They're easier to use: Marketplaces usually take care of your web hosting and domain name.

Can you make passive income from online courses?

As we've already said, yes, online courses are excellent for generating passive income for years to come, but this only works if your course remains valid and up-to-date. Things in your field may change, the pain points of your audience may evolve, or your students might outgrow your course.

Is learning a personal experience?

While learning is a personal experience, it still benefits students to offer a social element. By this, we mean providing your audience with somewhere they can ask questions, bounce ideas off one another, and discuss your course content.

Do you need a certificate to complete a course?

Depending on your field of instruction, you may wish to offer students a certificate for completing your course. This often goes hand in hand with ‘compliance standards,' i.e., any prerequisites students need to demonstrate before or during your course.

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

What is needed to create a sales page?

A sales page requires two things, the copy and the design . To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. We will be going through that below.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

What does a good title mean for a course?

Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

How to generate the best results?

To generate the best possible results, you’ll need to track your success. Most online course platforms include analytics tools that help identify where your traffic comes from, how much traffic you get, and how much of it converts into sales . While these are valuable insights, add a layer of data to what your platform offers.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

Why is email important for sales?

Traffic sources can vary, and email is one you should leverage. It’s a powerful tool for communication and can be used to drive warm traffic to your sales page. It also works as a great nurturing tool for people who is a sign-up for a lead magnet but never committed to the sale.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

What is funnel in marketing?

A funnel is a mechanism for attracting, educating, and converting strangers into customers. Funnels include various components such as traffic sources, sales or landing pages, order-taking tools (payment gateways), and communication devices (email for nurturing).

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

Are online courses profitable?

If you are still reading, then you have probably decided that to sell courses online is worth it for your business, but you may still be wondering “Are online courses profitable?”

How do you create a successful online course?

Now, let’s continue on from looking at profitability to considering what it takes to create a successful online course. After all, when the aim is to sell courses online, a profitable course implies a successful course and vice versa.

Where can I sell my courses online?

Okay, so you have decided selling online courses is worth it and that you’re ready to start selling. You’ve done the homework to identify your unique selling point and to map a path to profitability. Essentially, you’re clear on how to create an online course.

How can I convert prospects into customers?

The idea of creating an online course that will actually sell has been the goal from the beginning. And at this point, you should have all the major pieces of the puzzle, only now you just need to know how to position them to create the picture that will turn prospective learners into paying customers.

Frequently Asked Questions

Still have questions about how to sell online courses? Here are answers to some of the ones we get asked most frequently.

So, Ready to Sell Courses Online?

By this point, you should have a solid idea of what it takes to create and sell online courses and build an online business. As is true for any other type of business, building a profitable online course business is about more than creating a product, publishing a sales page, and waiting for customers to magically show up.

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The a,d, and Die Approach For Online Course Creation

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After the past couple of years of people flocking to online learning, expectations in online course marketplaces are higher than ever. The days are gone when you can just talk over some slides or point a video camera at yourself and expect that to result in a high-selling, profitable online course. So, what does it take to turn you…
See more on learningrevolution.net

a,d, and Die with An Example

  • Now let’s look at these steps in more detail. As we do this, I’m going to reference an online course I am currently designing as an example. The course topic and working title for the course is “How to Select the Right Platform for Selling Your Online Courses.”
See more on learningrevolution.net

Platforms and Tools For Creating Online Courses

  • As suggested above, I am an advocate of keeping it simple when you pilot an online course. As you move beyond the pilot phase, however, you will like want to consider course production and delivery options beyond a webinar platform. In case it is not clear already, the options you consider should be driven by the design decisions you made during the process outlined above. …
See more on learningrevolution.net

Course Creation Final Thoughts

  • We live in a time when the opportunity for online course creatorsis huge. That doesn’t seem likely to change anytime soon. In fact, the opportunity is likely to grow significantly in the coming years. That said, the days when you could just throw a few narrated PowerPoint slides online and call them a course are long gone. Competition has increased and learner expectation have increase…
See more on learningrevolution.net