how to advertise a course

5 Coolest Strategies to Promote Your Online Course

1. Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people visiting it every day. ...
2. Build an email list. Turns out that most people still prefer email over anything else, even millennials, and it still has the highest ROI of any marketing channel.
3. Start a podcast. ...
4. Publish a book on Amazon. ...

More items...

Full Answer

How do I advertise my course on Google?

How to Market Your Course to Generate Leads 1. Know Your Audience BEFORE You Create Your Course. For those of you who haven’t created your course yet, this is the... 2. Understand What Makes Your Course Unique. There are so many courses out there right now. If you aren’t offering... 3. Monitor Your ...

How can I promote my online course?

Apr 10, 2021 · Offer an influencer the opportunity to compare you against your competitor as a guest post. Then proceed to highlight the strengths and unique value your training courses offer compared to your competition. Bonus Tip: To promote training courses, pages like this allow your site to rank organically in keyword searches.

How to market an online course?

Apr 29, 2020 · Start with your calendar, and choose the day (if you haven’t already) that you will officially launch the course. Work backwards, and plan out several weeks’ worth of content to build the hype and anticipation. Next, write an email sequence to promote your course. Start at the end, with the launch day, and work backwards.

How to advertise a class online?

Feb 08, 2022 · 1 Decide on a Course Topic Finding the topic for your course shouldn’t be a struggle at all. If you don’t already know what to teach, then take a look at your everyday reality and ask yourself the following questions: Do your friends, customers, and colleagues ask for your help in a specific thing that you are considered an expert?

How to communicate with a company?

Take advantage of all your organisation’s communications channels and, if your company has one, work with the communications team to help you. Channels and activities you can use include: 1 articles, case studies, videos and other testimonials on your intranet pages 2 banner ads on your intranet home page 3 posts to Facebook groups and instant messaging channels used by specific teams 4 posters on noticeboards 5 leaflets in payslips, on desks or in reception/kitchen areas 6 articles in staff newsletters 7 presentations to management and team meetings 8 drop-in sessions during lunch breaks 9 taster sessions (bite-size learning to give staff a feel for the training available).

What is a taster session?

taster sessions (bite-size learning to give staff a feel for the training available). By expanding beyond simply emailing people and using channels that are much less crowded, you’ll increase your chances of reaching potential audiences.

What is social proof?

This is called ‘social proof’, and you can turn this powerful marketing technique to your advantage. Social proof can be anything from a brief quote from a colleague to testimonials or videos. As Russ Becker, CEO of AchieveForum, notes, asking the right questions will help you generate the most compelling proof.

Who is Jacob the digital marketer?

A relentless chaser of evidence and a confirmed sceptic, Jacob is a digital marketer who puts good data at the centre of all his work. He's also a certified word nerd, driven to understand how language works and how to use it to get real results.

Can testimonials be persuasive?

Authentic testimonials can be astonishingly persuasive. Even the most basic testimonials can have a huge effect on course attendance. For example, one of our clients found that the employees they were lining up for our courses often didn’t believe they needed writing training or that they could benefit from it at all.

How often should I update my blog?

Creating a blog (and maintaining it) to support your eLearning activity as an eLearning developer is the best thing to do. Update it 2,3 times a week with engaging, useful and informative content (NOT boring advertising stuff).

How many pages should an eBook be?

You can make a new eBook every couple of months. They should be anything between 10-20 pages and they must share clear and useful information.

Why is social media important?

If you’re looking into ideas as to how to promote a course, then social media is the place to be! Οbviously using social media in order to communicate and connect with potential customers is crucial. What you should never forget is to always provide useful information and knowledge.

Why is it important to give something for free?

Giving things for free builds more engagement with existing and potential customers. It is an excellent way, not only to promote your courses, but also to grow your online community and generate new leads.

Can you promote your online courses?

There’s probably nothing you can do to promote your online courses better, than having other people talk about you. And no, we’re not talking about random people you know, but people who can speak about the quality of the service you provide.

How to advertise a course on Google?

To start advertising, create a Google Adwords account, set your goals, location, and budget and create your ad message.

How to promote an online course?

Promoting an Online Course Through Advertising. Online advertising is one more way to reach and attract potential clients to your courses. With online advertising, you can show your ad only to the people who are interested in your course, excluding those who are not your target audience.

Why are third party reviews more truthful?

Usually, people perceive reviews on a third-party review system to be more truthful and unbiased because product and service providers are not able to hide or change the reviews. Register on one of the review platforms, like ShopperApproved, and ask your clients to review your course.

What are keywords in a search engine?

Keywords are words and phrases that your potential buyers will type into search engines to find a course they need. Ask yourself what terms they would use to find your course. For example, Maya’s clients will probably search for “online cooking course” or “learn to cook online.”

Who is Maya from the Cooking Channel?

Maya is an expert at cooking. She knows how to make a perfect cheddar cheese sauce, where to buy the freshest eggs, and why it is important to maintain the right temperature in the kitchen. Maya has created an online course about cooking and can’t wait to share her knowledge online.

What is Facebook targeting?

Facebook ads offer multiple targeting options. You can show your ad to people with certain interests, demographics, and behaviors. To target audiences more precisely, research your existing clients. If you already have a considerable client base, Facebook allows you to build a Lookalike Audience of similar users.

Can you guarantee that everyone will love your course?

All your customers have different levels of knowledge and different expectations. You can’t guarantee that everyone will love your course. But what you can guarantee is that you’ll provide a refund to everyone who is not satisfied with the course. In the education business, it is common to offer a 30-day money-back guarantee.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

Why do people use podcasts?

Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

Who is Nathan Thompson?

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

What is LifterLMS?

LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

What to do if you aren't offering something special?

If you aren’t offering something special, no one is going to take the bait. You should predicate your promotion on what it is you have to offer that is different than everyone else. If you have a well-established brand, just having it offered under that banner could be enough.

Who is Ann Smarty?

Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into internet marketing for 10 years. She is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Biz Trends and Mashable.

Is email marketing effective?

Remember that hint about getting email addresses? Email marketing remains one of the most effective forms of marketing available. For small to medium businesses, the click-through versus open rate is pretty good and the fact that everyone has their phone connected to their email means you have mobile covered, as well.

Why do we use infographics in marketing?

Infographics To Promote Training Courses. Infographics still have a place in the world of digital marketing, especially since most people still do not enjoy reading online. If your company conducts its own original research or surveys, share your best statistic or a quotable statement in this visually appealing format.

Who is Jonathan Bentz?

Jonathan Bentz is a Senior Digital Marketing Strategist at Direct Online Marketing. Jonathan is a 15-year SEO veteran and holds a Journalism Degree from West Virginia University. He contributes to Business.com, Business2Community.com, and G2. Jonathan sits on a board for a West Virginia program that aims to build the state’s first all-inclusive playground.

Is technology at an all time high?

“Integration and usage of technology in our day-to-day lives is at an all-time high , as we continue to shift to a ubiquitously digital world,” said Brian Fourman of Cooperate Marketing, a marketing agency in Chicago that solves complex problems for OEM’s and major service providers.

How to Promote Your Course

You’ve put in all the work, and now you’re ready to launch your course! But, how should you go about promoting it?

Translate your narrative into all the copy for promoting your course (email, social media, ads, etc)

Put that storytelling exercise into practice now, and work it into your copy! Here are my top tips for taking your narrative and turning it into some stellar copy:

Why do people invest in online courses?

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

Why is offering a free course important?

Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.

What is the difference between learning goals and learning outcomes?

Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

How much will the elearning market be in 2025?

The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

Where do testimonials come from?

Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

Who is Nick Malekos?

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

Why is pricing important?

Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.