how to add value to a paid email course

You can significantly increase the value of your courses by simply scheduling a few live Q&As throughout the route of your course. 3. Offer Consulting When one of your courses at a high enough price gathers a handful of learners, you can offer one-on-one consulting via mail or Skype.

Full Answer

How to increase the value of your online courses?

When one of your courses at a high enough price gathers a handful of learners, you can offer one-on-one consulting via mail or Skype. Offering consulting within your courses will undoubtedly increase their value. 4. Create A Community

How can I reward my students for completing an online course?

Offer A Course Completion Certification You can award personalized certificates to students when they complete your online courses. This will not only provide them with some incentive so as to complete the course, but it will also boost their confidence by reminding them that they have successfully passed the tests and exams needed.

How do I add a content upgrade to my course?

Create A Content Upgrade You can create an editable worksheet that works as a lead magnet, which you can give out to your learners as soon as they purchase a course. This worksheet will contain the curriculum of the course, and learners can fill it out while they move from one learning unit to another.

How do I set up a paid email course?

Here's how you do that:On your homepage dashboard, select Landing Pages & Forms.Click Create New.Choose either a landing page.Select a template.Customize your landing page for your paid email course.Click Save & Publish.

How do I run an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

What's an email course?

What is an email course? An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem/topic that your email course focused on.

How do I create an email list for an online course?

How To Build Your Email List From ScratchStep 1: Create an account with an Email Service Provider (ESP) ... Step 2: Create a New List. ... Step 3: Create a Lead Magnet. ... Step 4: Create Your Email Confirmation Process. ... Step 5: Create Your Welcome Email for New Subscribers.More items...•

How do I create an email course in Mailchimp?

6:1513:05The Quick Guide to Creating an Email Course in MailChimp - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou can choose from save templates that you already have and some campaigns that you've already doneMoreYou can choose from save templates that you already have and some campaigns that you've already done or you can code your own. You. Might want to start with themes.

What is an email challenge?

What is an email challenge? An email challenge is similar to a course in that you'll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

How do I create an email in Convertkit?

12:1317:31How to Setup Convertkit and start an Email Newsletter - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna clickMoreSo if I open up my email. You'll see there's a confirm a confirm email right here I'm gonna click verify my email and I'm now confirmed.

Will course through Meaning?

course through (something) To rush or flow through something, especially with great speed or force. As soon as I stepped on the stage, I could feel the adrenaline coursing through my body. The deadly disease coursed through the densely populated city at an alarming rate.

How do I grow my email list 2022?

Keeping the critical components of email campaigns in focus, below are the most tried tactics to build an email list.Use of traditional opt-in form. ... Surprise website visitors with pop-up forms. ... Embedded signup forms. ... Incentives are powerful. ... Power of content. ... Interaction with gamification. ... Targeting landing pages.More items...•

How do I grow my email list 2021?

Let's get started!Why Grow Your Email List? ... Tip #1 — Create Targeted Email Lists. ... Tip #2 — Convert Important Content Into Gated Content. ... Tip #3 — Personalize For Optimal Results. ... Tip #4 — Make Your Opt-In Form Prominent. ... Tip #5 — Offer An Incentive. ... Wrapping Up.

What are the two types of mailing lists?

Two common types of email mailing lists are announcement lists and discussion lists. Announcement lists are are used so that one person or group can send announcements to a group of people, much like a magazine publisher's mailing list is used to send out magazines.

What does it mean when you sell online courses?

If you have managed to sell online courses till now, it means that your course already offers a profound value to students and that you have knowledge on the topic.

Why is it important to offer pre-course material?

Offering pre-course material shows a sense of commitment and eliminates any fears or concerns students have regarding the course.

Why are transcripts more student friendly?

Transcripts are seen as more ‘student-friendly’ because they can save them valuable time on note-taking and studying the course material. Also, students can refer back to the written material at any time they want and find that one piece of information they need instead of watching the whole video.

Why is marketing important for edupreneur?

With it, you can effectively reach, grow and engage your online target audience and ultimately sell online courses. When it comes to digital marketing, there are a lot of options. All you have to do is choose the combination….

Can you offer discounts to other course creators?

If you work with other course creators, you can offer discounts or free courses to supplementary material. If you work with other professionals, companies or freelancers, you can reach out to them and offer a giveaway or discount to their services. Cross-promoting can add value to your course.

Can you create a subject specific course?

Apart from your basic courses, you can create a subject-specific course (niche subject) and target it for sale to a certain group of students (a different age group or level of education/capability) who are requesting more information on it.

Can you offer discounts to students?

You can offer discounts to your students as part of a course bundle so that your students can use . For examples, if you suggest Grammarly for spelling checks, reach out to them and offer discounts to your students.

How can I increase the value of my courses?

You can significantly increase the value of your courses by improving their production quality. You can do that by either using professional tools to create your course, or even hiring professionals to help you out.

What does it mean to have an exclusive course?

It makes sense that having an exclusive course means that you can be available to each of your learners. You need to devote more time to every individual and focus on their concerns, goals, and feedback.

Can you give personalized certificates to students?

You can award personalized certificates to students when they complete your online courses. This will not only provide them with some incentive so as to complete the course, but it will also boost their confidence by reminding them that they have successfully passed the tests and exams needed.

Can you compete with price others set for their own course?

While it is not advised to compete with the price others set for their own course, sometimes this approach can be effective. When checking on your competitors’ pricing you can check whether your topic has a certain degree of attraction, and then you can calculate your expected sales potential.

Do you ever wonder how you can add enough value to your online course to justify a high price tag?

You want people to buy your program, but you also want to make a good profit.

1. Where are people most likely to get stuck?

For example, many people get stopped in their tracks by something tech-related. In that case, add some tech tutorials or a done-for-you set-up service – like setting up their membership site platform or blog, ready for them to add to it)

2. What skills, knowledge, or tools could help people implement faster, but isn't essential for success in the course?

For example, templates or swipes for email starters are a big help in a list building course. Adding optional advanced traffic generation strategies can add value in a content marketing course.

3. What kind of personal interaction would help people get better results?

For example, many people need the extra motivation of an accountability partner or individual phone call to keep momentum. Think about things like a Facebook Group, webinars, Q&A calls, 1-to-1 coaching, etc. But, also consider how much you are willing to do, given your own schedule and lifestyle BEFORE you commit.

4. What other media formats would help students learn more effectively?

Different people have different learning styles. So, if you're just doing video, add the transcript for people who prefer to read. For a slideshow video, give the slides as a download. For a self-study ebook, create some videos to go with it to illustrate key points.

That's where brandable, done-for-you content can be a HUGE lifesaver

Short courses or parts of courses you can turn into videos. These could be added directly as a bonus module OR as a surprise bonus you mail about later

How to keep learners engaged?

Unless your ask is very short, a daily challenge is something many users might drop out of. On the other hand, a monthly challenge may be too spread out for learners to feel engaged. A weekly challenge (solving a puzzle, completing a creative prompt, achieving a goal) gives learners something to latch on to and provides motivation and a sense of progress.

Is individual feedback scalable?

Individual feedback is the least scalable part of an online course, but also one of the most valuable. If you’re a personal coach or mentor, offering a time slots to discuss a learner’s individual needs may be one of your most profitable—and popular—online services.

Is online education successful?

And this only becomes more true the more you build a brand around yourself and reasons why learners should turn to you for guidance. While finding ways to continue delivering value to your learners is a challenge, it’s also the only way you will retain them long-term.

In Short

The bottleneck of online selling is by far “trust.” With an email course, you can build trust as you add value to prospects. So the goal here is to beat the 1% conversion rate of a standard eCommerce website at the end of your email course.

1. Select the Length

It is up to your content volume. 3-day, 5-day, 7-day are recommended for beginners.

2. Choose the Topic

Here is the cool part. You can educate your customer about your product without being invasive. This is the name of the game.

3. Add a Call-To-Action

Actually, there is preparation before you start offering this email course. You should have the offer ready to ship.

Conclusion

Offer an email course is a great way to give first. I love this concept, and I am practicing myself.

What is email automation?

Email automation allows you to create an advanced email marketing sequence once that goes out without your intervention. The advantage is that you can automatically send timed emails to people on your list.

Is onboarding a SaaS?

Onboarding isn’t just for software as a service (SaaS) businesses . Online courses can benefit from having an onboarding process too. Best practices in onboarding give new customers a glimpse into their expected customer experience. Anything short of an excellent journey results in more refund requests and hassles.

Do bonus videos have to cost money?

Bonuses don't have to cost a ton of money or take much time to make. They can be new videos, a polished PDF file with insider information, and even a mini-course.

What is an email course?

An email course is a sequence of educational content delivered to a recipient’s inbox at regular intervals. Each email in the sequence constitutes a lesson and each lesson covers a theme related to the main course topic.

What are email courses used for?

The goal with an email course is to teach your audience about a particular topic while aligning your brand with that topic and eventually leading your audience to a call-to-action or conversion. That might be a sale if you’re an ecommerce brand, a consultation booking if you’re a consultant, or a free trial if you’re in the SaaS industry.

Why create an email course – three compelling benefits

If you sell a product or service, chances are you could benefit from creating an email course to use as a lead magnet. Here’s why.

Examples of email courses for inspiration

Before jumping into creating your own, check out our teardown of four email courses with tips on what to steal for your own. In this article, we go into more detail as to how Email Mastery, One Page Love and Patch Plants have created a winning email course that converts.

Wrapping up

An email course is an excellent lead magnet and a means by which to grow your mailing list. Done well, not only does an email course deliver value to your audience, it can also turn subscribers into customers by educating them on a topic relevant to your business and what you offer.

What Is An Email Course?

An email course is a set of pre-written emails that are sent out automatically over the course of 5–7 days. The ultimate goal is to sell your paid online course at the end of the free “mini” email course.

Why Create An Email Course?

An email course is one of the simplest marketing tools you can use to sell online courses.

How Successful Course Creators Use Automated Email Sequences to Sell Courses On Autopilot

Have you noticed that many successful course creators here on Medium include a “call to action” link at the end of their stories or in their bio to sign up for a free course?

What Tools Do You Need to Create an Email Course?

You will need an email marketing software that has the ability to schedule and send emails automatically once someone signs up.

Why ConvertKit?

In my opinion, ConvertKit is the best email software for online course creators because it was designed with us in mind.

Setting Up Your Email Course Inside ConvertKit

In order to set up an email course we are going to need to create the following things:

Step 1: Choose a Landing Page Template

Once you are inside of your ConvertKit account, go to “ Landing Pages & Forms .”