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Coursera is an education platform that partners with top universities and organizations worldwide to offer courses online for free. It was started by two Stanford professors in late 2011. In less than three years it has reached 10 million students around the world and raised $85 million in venture capital.
Top companies can sponsor the production of a course created by a top university. This allows for companies to align their brand with a top university around the content area relevant to the company’s core competency. Through these courses, companies could potentially recruit top performers. There are no public details about these efforts, but given private companies’ willingness to work with Udacity,it seems likely there are partnerships being developed here.
Coursera is experimenting with a number of different ways to bring corporations in its folds. Revenue from these collaborations (if any) is unclear. We look at a few possible collaborations below.
By the nature of a course, the content you provide should go deep into the topic and cover all important aspects. A course isn’t like a blog post, which often just skims the surface. To help organize your course, think in terms of modules and lessons.
Online learning is expected to reach more than $240 billion by 2021, according to Global Industry Analysts .
Quality online courses usually offer students a variety of content delivery methods such as text and video, which can take time to create. Users expect to be able to have the course in a format to access on their phone or laptop, with video and audio files so they can watch or listen on their daily commute, for example.
Leslie Truex has over 20 years of experience as a writer and a home entrepreneur. She was the Home Business Expert for The Balance Small Business in 2013. People go online for a variety of reasons, including entertainment and socializing. But the Internet is also used to find information and learn new things.
Creating and selling online courses can be quite lucrative if you’re able to provide a great course and reach your target marketing. Plus, with easier to use and more affordable resources to host your course, there’s no reason to avoid becoming an online instructor.
There’s no rule that you have to stick with one course. If there are other courses you can teach related to your initial course, create those. You can then refer your students to these other courses . For example, if you offer a course on how to write a mystery, you can add a course on how to publish a book and/or how to market a book. You can also create new courses in completely different areas.
It has to be reiterated again. Buyers won't buy your course because they like what you are selling. They'll buy it because they have a problem that you can solve.
Online course marketplaces, while privately owned, are open to the world. They work like supermarkets. So these marketplaces are like Walmart for online courses. They offer different varieties and kinds of courses. What you are after in online course marketplaces is the people traffic, since many people visit these huge websites, you won't have to do any marketing for your course anymore.
Out of all the steps in making an online course, pricing is one of the most challenging decisions course creators are faced with. Many get stuck here because the pricing of your course will determine every aspect of your online course trajectory, which includes the money you will spend on promotions and ads (if you're considering doing this), the types of students your course will appeal to, and of course the profit you will have from the course.
A Learning Management System (LMS) is a software application that is designed to administer, track, and deliver educational courses and training programs. It is focused on online learning delivery and serves as an online content platform, including synchronous and asynchronous courses.
To do that, you should consider a critical aspect of selling: connecting with your buyer. A common mistake that you should avoid at all costs is trying to market your products to everyone. Connecting with everyone means connecting with no one.