Part of the reason why baby boomers prefer to shop online with their laptops and PCs is that they don’t make purchasing decisions lightly. Unlike millennials, baby boomers are far more hesitant to buy things on a whim. They treat each purchase as a commitment.
Here are the results: Most effective channels for marketing to baby boomers. Using search engines scored higher than watching videos and using social media in every category except for one, making it by far the best digital marketing channel among the three. Of course, utilizing search engines as a marketing tool can take on many forms.
Baby Boomers generally like slower videos with explanations and details about your product or service. Find creative ways to educate them and they will be more apt to share your video than any other generation. Baby Boomers are 19% more likely to share video content. 3. Try LinkedIn advertising.
Baby Boomers are a highly-engaged and active audience that spends a lot of time online—in fact, they make 20% more online purchases than Millennials, the generation typically associated with online usage. Other important observations about Baby Boomers include:
Baby Boomers are a highly-engaged and active audience that spends a lot of time online—in fact, they make 20% more online purchases than Millennials, the generation typically associated with online usage. Other important observations about Baby Boomers include: 68% of Baby Boomers own smartphones.
Marketing to Baby Boomers: A Guide to Understanding The Boomer Generation. Contrary to popular belief, marketing to Baby Boomers doesn’t only include sending direct mail pieces and advertising on Fox news. And understanding that generational marketing is about observing prevalent behaviors among similarly aged people and not about stereotyping ...
Baby Boomers’ Relationship with Technology. Baby Boomers were middle-aged during the boom of home computers and internet usage. While they aren’t the generation known for digital usage, that’s a stat associated with Millennials, they are catching up pretty quickly.
Baby Boomers are 19% more likely to share video content. 3. Try LinkedIn advertising. Baby Boomers make up 29% of today’s workforce, and while they are retiring in droves—some are working later in life.
The reason is simple, Millennials are cash strapped. They grew up during an economic downturn and left college with huge debts and not a lot of jobs available. So, they are still catching up.
54% of Baby Boomers watch video online. They aren’t looking for fast-paced, gif-heavy content. They want informative, slower-paced videos. Finding the right tone, speed and story will get Baby Boomers sharing and interacting with your video.
Baby Boomers were dubbed the “Me decade” in the 1970s by writer Tom Wolfe due to a push toward self-fulfillment among young people in that era. They experienced extreme culture changes from the 60s to the 70s.
Here’s what you need to know about them to market to them successfully: 1. Baby Boomers have money to spend. As opposed to those who grew up in the Great Depression, baby boomers are quite affluent.
2. Baby boomers invented the suburbs. They invented it in the sense that it occurred simultaneously with their ability to make down payments on a mortgage and their desire to leave the decaying urban landscape. They still live in the suburbs, where they own their own homes. Which are paid for.
Baby boomers are not ‘old’. If you think ‘aged’, ‘senior’ and ‘elderly’ are effective buzzwords for baby boomers – think again. They don’t want to be reminded of their age, but of their accomplishments and of their future.
The least hint of patronizing the baby boomers will flatten any marketing campaign, just as Wile E. Coyote was flattened by the Road Runner. 6. Baby boomers do use social media, but in a different way.
In the DMN3 Study, the top three online activities of Boomers are. 1) Using search engines (96%); 2) Using email (95%); and. 3) Shopping for products or services (92%).
There are other important online channels as well. We know that about three quarters of boomers use social media, primarily Facebook. We also know that about 6 in 10 read blogs and articles. About 7 in 10 watch online videos. They are important as part of any multi-channel integrated marketing campaign.
Effective search engine marketing also involves Search Engine Optimization (SEO) and content (inbound) marketing. There is no substitute for providing content that meets boomers’ need for information in an interesting, relevant and timely way.
The DMN3 study found that television was the most significant influence in getting leading edge boomers and trailing edge boomers to search online for information. Television was significantly better for prompting boomers to search online than any other source, including friends and spouse/significant other.
shopping, visiting news sites, watching video clips, seeking health information, etc.), boomers are more likely to use a laptop/PC than younger generations. That’s particularly true when it comes to shopping. Computers are still their choice for buying online.
As you select your digital marketing channels, don’t get swept up in the mobile rage. Make sure you optimize your messaging for laptop and desktop computers along with mobile devices to reach this generation.
Also, boomers are tech savvy. They are heavy consumers of television programming, and they spend as much or more time online. In an unpublished study of 1000 Boomers, the DMN3 Institute found the following percentage of respondents spending each time period watching TV and using the Internet.
Danielle Wiley. Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. Read Danielle Wiley's full. …. Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying.
Influencer marketing can be a highly effective way of engaging with older audiences during the pandemic, as long as there’s a solid strategy behind the influencer selection process and content theme. A 23-year-old fashion blogger probably isn’t the best fit for reflecting the lifestyle and interests of the baby boomer market; you need influencers who either are older themselves or have an authentic connection to that age group.
Perhaps more than any other generation, baby boomers tend to have more time and money to spend on products and services. As with every demographic, seniors embody a great number of varied interests and characteristics but largely share a desire to maintain a healthy and active lifestyle.
According to Beresford Research, Baby Boomers were born between 1946- 1964. They proceed the generation X and are typically the offsprings of the Silent and Greatest generations.
Baby Boomers are independent and self-reliant. They have grown up in the era of reform and are deeply inspired by it. They are confident in their skills and believe in their ability to change. They acknowledge their duty as an individual and fulfil their share of responsibility.
Gen-Xers are often referred to as the ‘Latchkey kids’ because they grew up in an environment of minimum parental supervision and took up responsibilities from a very young age due to working parents or a single parent. Therefore they are more creative and efficient working and managing things alone.
Baby Boomers were born when the birth rates spiked sharply. Therefore they have been competing since childhood. Baby Boomers always love to lead. They depend highly upon their skills to compete and surpass their fellow peers and colleagues and be at the top.
Baby Boomers have struggled to get an education and enter a stable profession; therefore, they value their careers and stay committed.
Baby Boomers evolved after wartime, in a period of revolution. Therefore, they embraced the new political conditions and accepted a changed lifestyle.
Baby Boomers are characterised by reliance and confidence. They are eager to set goals for themselves and accomplish them. They are always ready for new challenges and exciting opportunities to make a difference