why is the allstate insurance slogan course hero

What is the slogan for Allstate?

 · Allstate's most popular slogan “ You're in good hands " was created in the 1950s by Davis W. Ellis, who is Allstate Insurance Company's sales executive. Based on a similar phrase he used to comfort his wife about a doctor caring for their child.

What can you learn from Allstate's websites?

 · When it comes to insurance the commonly known slogan “You’re in Good Hands” from Allstate comes to mind. They are the nation’s largest publicly held personal lines insurer and Forbes listed them at number 92 for largest companies in America (Nerd wallet Insurance, 2013). They provide insurance products to approximately 16 million households, yet they are offering …

What is Allstate doing to make a difference?

Questions for Discussion (Case Analysis) 15-18 Why has Allstate’s “Good Hands: slogan withstood the test of time to become advertising’s longest-running slogan? All-States "Good …

What kind of Corporate Responsibility does Allstate have?

 · Allstate and Mayhem 2 security. Such characteristic is what the team wanted consumers to associate with; so the traits made consumers feel more protected hence the …

What is the slogan of Allstate?

A study by Northwestern University's of Integrated Marketing Communications found that the Allstate slogan “ You're in good hands " ranked as the most recognizable in America. In 2003, due to their business grew slowely, Allstate’s television commercials used spokesman Dennis Haysbert. The ads were intended to carry the message that Allstate's service was superior to that from low-cost providers GEICO and Progressive. This spokesman showed up in commercials more than 250 times between 2003 and 2016. In beginning of 2010, Allstate used Dean Winters as “ Mayhem ", mean to personify the risk drivers face. The ads conclude with Haysbert asking "Are You In Good Hands? Since then, the last sentence from the ads became the most familiar phrase for

What is Allstate Corporation?

Background The Allstate Corporation is the one of the largest insurance providers in the United States which offering a wide range of services. Allstate also offers life and commercial insurance as well as retirement and investment products and a growing range of banking services, their products are very diverse compares to other insurance companies. Allstate company was found in 1931 as part of Sears, Roebuck and Co., and was separated from that in 1993. It’s headquarters in Northfield Township, Illinois since 1967. Advertisement Mayhem will come to people’s mind when it is mentioned Allstate Corporation. Allstate, which is the largest publicly held insurance company in the U.S. and trails only State Farm in annual revenues, has been working with Leo Burnett for 60 years. The agency first turned a manager’s impromptu slogan “You’re in good hands” into a TV spot back in 1957. This slogan has been using for the past decades and deep- seated in people’s heart. Allstate's most popular slogan “ You're in good hands " was created in the 1950s by Davis W. Ellis, who is Allstate Insurance Company's sales executive. Based on a similar phrase he used to comfort his wife about a doctor caring for their child. It has been the slogan ever since 1950. In the 1960s and 1970s, TV, print and radio advertising featured Allstate’s spokesman, Ed Reimers. Reimers was often shown making the hand surrounded gesture. For 22 years, he remained the spokesman.

What is the slogan of Allstate?

Allstate is widely known from the slogan "You're in Good Hands with Allstate.". Allstate At A Glance. Explore the company overview to get to know more about the company that has been protecting people and the things most important to them for more than 85 years. Discover The Agent Difference.

What is Allstate insurance?

The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with more than 113 million proprietary policies. Allstate offers a broad array of protection products through multiple brands and diverse distribution channels, including auto, home, life and other insurance offered through its Allstate, Esurance, Encompass, SquareTrade and Answer Financial brands. Allstate is widely known from the slogan "You're in Good Hands with Allstate."

How many policies does Allstate have?

The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with more than 113 million proprietary policies.

What is Allstate Foundation?

The Allstate Foundation: A charitable organization made possible by subsidiaries of The Allstate Corporation.

What sets Allstate apart from other insurers?

What sets Allstate apart from other insurers is our local agents —they are your neighbors, living and working in the communities they serve.

Does Allstate have a website?

From supporting local communities to reporting important financial information, Allstate has many websites that can help you learn more about the company.

Social media Impact

Gained more followers and active engagement on Facebook and Twitter than Geico and Progressive in a short time

4. Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign?

4. Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign?

2. Analyze Mayhem ads based on the process of creating an advertising message as outlined on the text

2. Analyze Mayhem ads based on the process of creating an advertising message as outlined on the text .

Convinces consumers that there is more to buying insurance than just price

Purpose of insurance is for individual to feel secure in the event of any adverse or unforeseen circumstance.

What is the Allstates slogan?

Allstates signature slogan has always been “Your’e in Good Hands,” but by introducing the character “Mayhem,” the brand is now more relatable and personable and provides unaided awareness of the insurer’s brand.

Who is the main character in Allstates' new campaign?

Allstates previous campaign “Our Stand” was targeted to an older and more traditional demographic. However, by having Dean Winters as the main character for this new campaign it portrayed the 1992 character Mr. White from reservoir dogs.

What is the goal of the organ donation campaign?

The goal of the campaign is to build awareness about organ donation and to increase the amount of Pennsylvanians signed up as organ donors. In order to evaluate and measure the success of the campaign, we will first, measure new organ donor designations based on location. We will also measure the impressions, website conversion funnels such as website traffic, earned media impressions and engagement rates on each social media platform.

What is the hashtag #HaveAlittleHeart?

The message of the #HaveALittleHeart hashtag is to emotionally appeal to the audience during the holiday season— nobody likes a Scrooge, so have a little heart and sign up to be someones hero, an organ donor. The message of the second hashtag #BestGiftofAll is to assert that aside from all of the materialistic gifts that will be given during the holidays, the best gift of all is the gift of life. This message will urge the public to sign up to be organ donors— What gift would you choose? A nice diamond necklace from a loved one, or the gift of the ability to live a long life?

Who plays Mayhem in the commercial?

Mayhem, played by actor Dean Winters, characterizes some of the common risks that lead to auto and homeowners claims, such as snow load on a roof, or teenage distracted driving accidents. Each commercial closes with the invitation to “save money and be better protected from Mayhem like me.”.

Is Allstate acquiring Esurance?

In the latter part of May 2011, it was announced that Allstate is acquiring the Esurance brand and book of business. With approximately $750 million in direct premiums written in 2009, the inclusion of this powerful new brand and online capability to the traditional Agency model could be a game-changer for Allstate.

Does Allstate have a quote rate?

Due to their new advertising and successful marketing campaigns, Allstate has increased their quote rate compared to their competitors. “However, despite being the second-largest personal auto insurer in the United States, behind State Farm, Allstate still achieves the lowest quote rate among the four brands, and consumers’ brand image perceptions of the insurer are predominantly as expensive and serious.”