which of these media sources has the least ability to reach large audiences? course hero

Which has a greater range of geographic selectivity?

Why are commercials longer?

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Which has a greater range of geographic selectivity?

Television offers a greater range of geographic selectivity.

Why are commercials longer?

Commercials have become longer as the demand for broadcast time has dwindled.

What are the advantages of radio?

An advantage of radio as a medium for advertising is its low level of audience fragmentation; the percentage of the market tuned to any particular station is usually high.

Why is TV so popular?

Due to its ability to reach large audiences in a cost-efficient manner, TV is a popular medium among companies selling mass-consumption products. TRUE. Advertisers who are seeking a very specific, often small, target audience find the coverage of TV to be more cost effective as the coverage extends beyond their market.

What is the interaction of sight and sound in TV commercials?

The interaction of sight and sound in TV commercials offers creative flexibility.

Which has a greater range of geographic selectivity?

Television offers a greater range of geographic selectivity.

Is geographic selectivity a problem for local advertisers?

Geographic selectivity can be a problem for local advertisers such as retailers, since a station bases its rates on the total market area it reaches.

Is radio a local medium?

Radio has evolved into a primarily local advertising medium.

Is audience share always higher than rating?

Audience share is always higher than the program rating unless all the households have their sets turned on.

Which has a greater range of geographic selectivity?

Television offers a greater range of geographic selectivity.

Why are commercials longer?

Commercials have become longer as the demand for broadcast time has dwindled.