which of these channels represents a traditional media outlet? course hero

Local colleges and high schools

If anyone in your cast or crew attends a local school, it isn’t unreasonable to get some exposure for your story there. High schools in particular don’t receive a lot of press releases.

Community events calendars

Somewhere in your town there is a calendar of all the local happenings, and there might even be multiple calendars floating around. Whoever is in charge of maintaining that calendar has a monumental task trying to keep straight all of the events that get scheduled, canceled, and rescheduled throughout the year.

Local bloggers

If you’ve got any local bloggers, they often command a small but loyal following of readers. They are influential with their audience, but probably overlooked as a legitimate news source. Try inviting them to a rehearsal during the last week before the show to watch how things are coming together and even take a few pictures.

Community associations

There are organizations in almost every community filled with people (in many cases volunteers) whose sole purpose is to promote your community.

Online versions of traditional media

And of course the local newspaper, radio, and television station almost certainly have a website. Most of their content comes from repurposing their main stories, but not necessarily all of it.

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1. What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?

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Local Colleges and High Schools

Community Events Calendars

Local Bloggers

Community Associations

Online Versions of Traditional Media

• And of course the local newspaper, radio, and television station almost certainly have a website. Most of their content comes from repurposing their main stories, but not necessarily all of it. The worst case is they forward you on to the editor or station manager in charge of the traditional media, and as I said at the beginning of this post that’...

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