Study with Quizlet and memorize flashcards containing terms like 1. According to the Golden Rule of Selling, which of the following is essential for building a true relationship between the buyer and seller? A. Organized presentations B. Value pricing C. Qualified salespeople D. Continuous interaction E. Ethical service, 2. A salesperson should ask a prospect to buy a product only when the ...
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Study with Quizlet and memorize flashcards containing terms like The selection of the sales presentation method is dependent on the type of audience the salesperson is facing., The third step in the relationship selling process is the first step in sales presentation., The basic difference in the four sales presentation methods is the type of product being sold. and more.
Objections occur at any point in presentation. Objections indicate a prospect is interested and may need additional info about a product. What should a salesperson do after finishing the presentation. A. Use a trial close to determine the attitude of prospect.
E. Some customers raise objections because they want and need more information
The more difficult type of objection to handle is the drawback. An objection due to a drawback really means that there is a particular element of the argument you cannot address.
The first, and by far the most important, step is to clarify the objection. Do not be deceived by what appears to be a simple step. Clarification can be a challenge because it requires you to think quickly on your feet. Still, it’s the most important step with its own three-step process:
So your inability to understand the objection, which you demonstrate by providing a boatload of information in which the answer is somewhere buried, dramatically damages your credibility.
Acknowledging another person’s objection means it’s time for you to confirm your understanding of the person’s concern. Clarifying may help get you to the right objection; acknowledging will confirm it for you.
A misunderstanding objection means just that: The person you are communicating with has misunderstood something, so you need to clear it up. The solution is fairly simple, but not without an element of risk. In fact, it’s often a classic case of not what you say, but how you say it.
If the solution you are proposing does not address the other person’s most important criteria, you have to think seriously about what you are influencing him to do. The idea here is to gain perspective regarding the drawback, not to convince someone it isn’t necessary.
What I can tell you is that by confirming, you have psychologically made it much more difficult for the objection to be brought up again. Sometimes an objection can be perceived simply as a question. And sometimes when people have a simple question, it can be perceived as an objection.
Objections occur at any point in presentation. Objections indicate a prospect is interested and may need additional info about a product. What should a salesperson do after finishing the presentation. A. Use a trial close to determine the attitude of prospect.
E. Some customers raise objections because they want and need more information