which of the following statements about advertising is false? course hero

Which is not the job of the marketing department alone?

29. Which of the following statements is FALSE regarding advertising research? a) Measures of advertising effectiveness are standardised across the industry b) Message research is also called research or copy testing c) Ad message research can be conducted at various stages from message development to after an ad appears in the media d) Advertising research is done …

What do you mean by advertising?

ENTREPRENEURSHIP 2 Question 1 1.25 points Save Which of the following statements concerning advertising is false? a. With creativity and ingenuity, a small company can make its advertising voice heard above the clamor of its larger competitors and still stay within a limited budget. b. Advertising is a "luxury" expense that small companies should consider only after …

What words are most effective in advertising copy?

 · Topic What is Advertising 34 Which of the following statements is true about. Topic what is advertising 34 which of the following. ... Course Title MKTG 3740; Uploaded By munis207. Pages 44 Ratings 93% (14) 13 out of 14 people found this document helpful;

What do consumers believe about business?

A) Most consumers believe that as a general rule, businesses follow good practices. It is the few that have been caught that generate the worst publicity.

What does "c" mean in the press?

C) by counting hits a company has received in the public press.

What is the buyer's attention span affected by?

D. The buyer's attention span is affected by his or her personality.

What does Andrew Gaffke emphasize in his opening profile?

24. In the opening profile Andrew Gaffke stresses the importance of having a carefully crafted: A. FAB.

Should humor be used in sales presentations?

A. Humor should never be used in sales presentations.

Do you need copies of recent ads?

A. copies of recent ads are necessary.