What is the difference between gourmet restaurants and fast food chains?
Gourmet restaurants and fast food chains cater to the same want satisfaction-a place to eat. However, at the gourmet restaurants you experience finely prepared cuisine served by a highly trained wait staff while at the fast food chains you may have to serve yourself. Which of the following characteristics of services best represents this difference?
What is unique product?
products with unique characteristics that cause buyers to prize those brands.
Do consumers purchase convenience products immediately?
Consumers generally tend to purchase convenience products immediately and with minimal effort.
Do consumers plan before buying?
Consumers tend to plan extensively before buying them .
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