The key to successful exporting is having a written strategic export plan. This article provides an introduction and sample export plan outline that can be customized for your own use. Start by viewing My Export Plan, the third of three videos in our Get Ready to Export set.
Steps to develop your export plan: Identify the product or service to be exported and check its export potential, Conduct market research on the countries of interest, Decide on a pricing strategy for the product or service, and
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Sample Export Plan Completing an international business plan helps you to anticipate future goals, assemble facts, identify constraints and create an action statement. It should set forth specific objectives and implement a timetable and milestones. A strategy for entering or expanding into targeted markets is critical to your success in the global marketplace.
1. Review your export potential You should take some time to consider the realities of exporting and their implications for all aspects of your business, and to be aware of any assistance you may need. You’ll find lots of useful information on the country and sector pages of the UKTI site. If you’ve not done...
Give your import/export business a leg up on the competition by writing a winning business plan. Get a head start by checking out these sample business plans for fitness equipment importers, artificial flowers importing, ethnic food imports, furniture importers, and other import/export businesses.
An export plan helps you understand the facts, constraints, and goals around your international effort. Use it to create specific objectives, decide on implementation schedules, and mark milestones of your success. It can also motivate your team to reach goals.
Written plans give a clear understanding of specific steps that need to be taken and help assure a commitment to exporting over the longer term.
Under the cost, insurance, and Freight incoterm, the Importer takes responsibility for the goods when they are placed upon the importers loading dock
Agent/representative arrangements, distributorships, and export management companies are all examples of direct exporting
Trade shows and fairs in foreign countries are excellent venues to Showcase your product in a foreign market
Passively filling orders from domestic buyers who export your product is a form of direct exporting
Selling to foreign retailers is a form of direct exporting
Examining the demographics of a foreign market is critical in developing your export marketing plan
As much as possible cargo should bear the trade name or the brand names of the shipper
An export business plan is a useful tool that allows businessmen to know where they stand in regard to external markets. It serves as a tool for previously analyzing the risks that may be encountered and for establishing a specific contingency plan in this regard. It is also useful for learning more about the final markets and for preparing an export strategy, or for improving relations with suppliers, sales agents or financial entities.
According to PromPerú, an important aspect of the export plan is “to identify potential problems that might have a negative impact on the project.” It is also necessary to specify the contingency plans to counter same. One of the easiest ways to mitigate risks is to take out export credit insurance to cover credit sales in the international market (exports under credit conditions). Firms providing these services point out that generally insurance protects exporters from the following risks:
Con Tu Negocio specifies that many SME’s lack adequate financial projections that are necessary for preparing solid export plans. In this regard, entrepreneurs should record: the resources available to complete the export project, historical financial information, cash flow, financial statements and key financial information on liquidity, activity and profitability.
It is not difficult, but as most things in business, it requires adequate preparation and training. Although creating an export business plan does not in itself guarantee success, it minimizes risks and optimizes operational efficency.
An export plan helps you understand the facts, constraints, and goals around your international effort. Use it to create specific objectives, decide on implementation schedules, and mark milestones of your success. It can also motivate your team to reach goals.
Written plans give a clear understanding of specific steps that need to be taken and help assure a commitment to exporting over the longer term.