which of the following is true of fads and fashions? (course hero)

by Lance Stark III 8 min read

Why do people follow fads and fashions?

Researchers argue that people follow fads and fashions as a result of both informational social influence (where they incorporate useful information from others about what is acceptable and desirable) and normative social influence (where they adopt the acceptable behavior or desired object so that they themselves are accepted and liked by others).

What is the difference between FAD and fashion?

Fads are objects or activities that are popular with a group of people over a short period of time. Fads are also known as crazes. Fashions are a related phenomenon and are defined as objects or activities that become popular within larger groups over longer periods of time.

How do people assert their identity through fads and fashions?

By following fads and fashions people can also assert their identity. During the 17th century in the Netherlands, the demand for tulip bulbs reached such a peak that astronomical prices were charged for a single bulb, and people were prepared to pay an enormous proportion of their earnings to own this most desired object.

What drives management fashions?

Also, combinations of forces both within and outside the management-fashion market can trigger, promote, and diffuse management fashions. Finally, the success and longevity of management fashions can be determined by the emotionality of the discourse surrounding them.

How are fads and fashions influenced?

People are influenced by fads and fashions through two processes of social influence: informational social influence and normative social influence. Informational social influence occurs when people’s choice to follow a norm is informed by the choices and decisions of others.

Why do people follow fads?

If as a result of informational influence people follow fads or fashions, it is because the behaviors of others have convinced them that doing so is a good choice. A study by Matthew Salganik, Peter Dodds, and Duncan Watts in 2006 illustrates informational influence in making fashionable music choices.

What is the relationship between fashion and identity?

Fashion and Identity. Related to the notion of conforming to group norms, adhering to particular fashions can also be a way for people to signal their group membership to others. This is particularly the case for widespread fashions that are adopted by specific groups, or subgroups of individuals.

What are some examples of fads?

For example, most children in the 1950s owned a hula hoop, but these are rarely seen in the playgrounds of the 2000s. In the early 1980s, many children owned a Rubik’s cube. Fads can also be seen outside the realm of consumerism.

What is a fad?

Fads are objects or activities that are popular with a group of people over a short period of time. Fads are also known as crazes. Fashions are a related phenomenon and are defined as objects or activities that become popular within larger groups over longer periods of time. Fashions are also known as trends.

What is a fad in psychology?

Indeed, one dictionary definition of a fad is a temporary fashion, idea, and/or behavior assumed by a group.

What is a clear trend?

In other words, a clear trend is noticeable among group members, who alter their appearance to reflect what is collectively perceived as appropriate and stylish at any given time.

Overview

  • The specific nature of the behavior associated with a fad can be of any type including unusual language usage, distinctive clothing, fad diets or frauds such as pyramid schemes. Apart from general novelty, mass marketing, emotional blackmail, peer pressure, or the desire to "be hip" may drive fads.Popular celebrities can also drive fads, for example the highly popularizing effect of O…
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Formation of Fads and How They Spread

  • Many contemporary fads share similar patterns of social organization.Several different models serve to examine fads and how they spread. One way of looking at the spread of fads is through the top-down model, which argues that fashion is created for the elite, and from the elite, fashion spreads to lower classes. Early adopters might not necessarily be those of a high status, but the…
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Termination of Fads

  • Primarily, fads end because all innovative possibilities have been exhausted. Fads begin to fade when people no longer see them as new and unique. As more people follow the fad, some might start to see it as "overcrowded", and it no longer holds the same appeal. Many times, those who first adopt the fad also abandon it first. They begin to recogniz...
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Collective Behavior

  • Fads can fit under the broad umbrella of collective behavior, which are behaviors engaged in by a large but loosely connected group of people. Other than fads, collective behavior includes the activities of people in crowds, panics, fads, fashions, crazes, and more. Robert E. Park, the man who created the term collective behavior, defined it as "the behavior of individuals under the infl…
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Collective Obsession

  • Fads can also fit under the umbrella of "collective obsessions". Collective obsessions have three main features in common. The first, and most obvious sign, is an increase in frequency and intensity of a specific belief or behavior. A fad's popularity increases quickly in frequency and intensity, whereas a trend grows more slowly. The second is that the behavior is seen as ridiculo…
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