which of the following is true about the book publishing industry? course hero

What is the publishing industry?

The publishing industry is one of the most puzzling of all and there is hardly any information about the tricks of the trade and how it works. While there are many books on the art of writing and teaching how to write a best seller, there are a very few books about publishing industry have been written and published. There is very scant information available about the realities of how books make it to market; and most of the information is much more cloudy.

What is Suzanne Rindell's book about?

Suzanne Rindell brings the late 1950s, specifically the bustling, cutthroat New York City publishing world, to life through the connections between three young people who collide over a debated manuscript. The three first-person voices fit together like a dream. It’s an expert evocation of Beat culture and post-war paranoia over communism and homosexuality. Walking into Eden’s office with her, especially, you’ll think you’ve landed on the set of Mad Men.

Book Description

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S.

Table of Contents

Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution

Author (s)

Albert N. Greco is Professor of Marketing, Communications, and Media Management at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing: Challenges and Opportunities and Book Industry Trends.

Reviews

'This edition revises and updates the previous editions (1997; 2005), especially to reflect recent e-book developments...The vast wealth of information provided here about the book publishing industry includes economic, historical, cultural, and legal aspects...this is the best, most up-to-date book on its topic. Summing Up: Highly recommended.' D.