which of the following is least likely to be included in a direct-mail offer? course hero

by Miss Sandra Smitham Published 2 years ago Updated 1 year ago 4 min read

Which of the below is an example of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

What type of advertisement is sent directly to prospective customers through the mail?

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms "direct mail" and "mail order" are often used interchangeably.May 21, 2018

What basic promotion objective can be sought by a producer who has won brand insistence among its target customers?

What basic promotion objective can be sought by a producer who has won brand insistence among its target customers? reminding.

Which of the following is a strength of publicity?

Which of the following is a strength of publicity? Publicity is often the most credible source in the consumer's mind.

What is the form of advertising aimed directly at target customers?

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer.

What are the 4 types of advertising?

What are the 4 types of Advertising

Display Advertising.
Video Advertising.
Mobile Advertising.
Native Advertising.

Oct 1, 2020

Which of the following are the basic types of promotion?

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.

Which of the following is an example of sales promotion?

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

What are the four marketing strategies businesses use to determine customer needs?

A marketing mix can consist of any combination of factors, but most commonly refers to what is known as the 4 Ps of marketing: product, price, promotion and place. Each of these four Ps can influence a consumer's decision-making.

Which of the following is a weakness of publicity?

Which of the following is a weakness of publicity? There is a lack of user control over publicity. Errors in communication can occur in several ways, including which of the following? A properly encoded message sent through the wrong channel and never make it to the receiver.

Which of the following is most likely a shortcoming of advertising?

Which of the following is most likely a shortcoming of advertising? It is impersonal and lacks the direct persuasiveness of company salespeople. In most cases, what is the most expensive promotion tool?

What does publicity mean in marketing?

Key Takeaways. Publicity is media attention for your product, service, or business. It can include traditional news sources, like news shows and newspapers, and new media, like podcasts, blogs, and websites. Publicity raises awareness of your business, and can often be generated for free.Sep 17, 2020