brightness, length) are more likely to be noticed than less intense stimuli. C) Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time.
B) Stimuli with greater intensity (e.g., loudness, brightness, length) are more likely to be noticed than less intense stimuli. C) Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time. D) Individuals tend to be attracted to pleasant stimuli
A) Motivation and ability are two major situational factors affecting attention. B) In advertising, consumers pay less attention to a commercial in a large cluster of commercials than they do to one in a smaller set. C) Clutter represents the density of stimuli in the environment.
A stimulus characteristic that refers to the physical arrangement of the stimulus objects and can affect consumer interpretation and categorization. Organization Refers to the fact that stimuli positioned close together are perceived as belonging to the same category