which of the following is an essential element of persuasive messages? course hero

When is it best to write a persuasive message?

Check all that apply. Avoid potential benefits Describe potential benefits and risks Strike a conversational yet professional tone Support requests with facts, figures, and evidence Use an argumentative tone Explanation: Watch your tone when writing messages to superiors. Avoid sounding argumentative or pushy.

What are the 4 elements of persuasion?

Jun 13, 2015 · Which of the following is true of persuasive messages? A. The vast majority of business messages are persuasive messages B. Persuasive messages do not need any prior planning. Correct: The Correct Answer is: D. C. Persuasive messages are very similar to messages that express appreciation D. Persuasive messages require a message structure that ...

When is persuasion most likely to work?

Question options: Present all information on a product at once. Keep messages generic and not audience-specific. Lead with emotion and follow with reason. Start with the greatest challenge first. Hide Feedback Creating a persuasive message can be challenging, but by starting the message with the greatest benefit first, it ca 2 / 2 points Which ...

What makes an appealing communicator most persuasive?

Image transcription text. 11. Which one of the following is an essential element of planning effective email. messages? a. Making sure that every message has a …

What is the two step flow of communication?

The two-step flow of communication. The process by which media influences often occurs through opinion leaders, who in turn influence others. the trendsetters are influenced by marketers and politicians, who then influence populations. Media is very powerful, although face-to-face interactions are generally greater.

What are the different types of media?

There are may kinds and many mediums of media. Listed in order of persuasiveness: Live (face to face); videotaped; audiotaped; written. Messages are best comprehended and recalled when written. So, if the message is hard to comprehend, it's best if it is written.

How long does credibility last?

Credibility. Believably. A credible communicator is perceived as both expert and trustworthy. But, the effectiveness of credibility wears off after about a month or so because the source may be forgotten (sleeper effect).

What is the sleeper effect?

If we learn after we have favorable responses, the confidence is strengthened. Sleeper effect. a delayed impact of a message that occurs when initially discounted message becomes effective, such as when we remember the message but forget the reason for discounting (eg, the noncredible source). Perceived expertise.