which of the following is an advantage of magazine advertising course hero

Which of the following is an advantage of magazine advertising?

The main advantage of magazines as a media choice is their audience selectivity, which can be based on demographics, lifestyle, or special interests. An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium.

Which of the following is an advantage of using newspapers for advertising?

Which of the following is an advantage of using newspaper advertising? Newspapers can offer special services to advertisers. Identify an accurate statement about newspapers as an advertising medium. Readers have a high level of acceptance and involvement with newspaper ads.

Which one of the following is not a strength of magazines?

Q.one of the following is not strength of magazinesB.Inherent design flexibilityC.Quality reproductionD.Deadline flexibilityAnswer» a. Shelf-life1 more row

What are the advantages and disadvantages of magazine advertising?

10 Pros and Cons of Magazine AdvertisingMagazine advertising can be targeted to specific demographics. ... Magazines have a long life span. ... There is the possibility of pass-on ad exposures. ... It's an affordable print advertising option. ... You have multiple design options. ... Good advertising placements can be expensive.More items...•

What is magazine advertisement?

Magazine Advertising Definition: Print ads that run in local or national magazines. When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers.

What is the advantage of radio advertising?

Radio advertising provides several benefits to brands: The ability to target your audience. Radio offers the opportunity to pinpoint your perfect audience and target your sales approach solely to them. For instance, you can choose a station that caters to a certain age group, giving your marketing dollars real power.

Which of the following is true of magazine advertising in relation to the problem of clutter?

Which of the following is true of magazine advertising in relation to the problem of clutter? It is not as serious an issue for magazines as for radio or TV. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience.

What characteristics make a good advertisement?

What Makes a Good Advertisement?It's promotional.It's persuasive.It's part of an overall marketing strategy.It's targeted.It's an investment.It's original.It's creative.It's consistent.More items...

What are the advantages of magazines?

A. -The advantages of magazines as a medium are that they: (1) can target specific audiences; (2) can use high-quality color; (3) give ads a long life; (4) allow ads to be clipped and saved; and (5) can convey complex information; and (6) many are available as digital versions of their print counterparts.

Why do advertisers want to reach the same audience more than once?

Frequency. Because consumers often do not pay close attention to advertising messages , advertisers want to reach the same audience more than once. The average number of times a person in the target audience is exposed to a message or advertisement is referred to as. a. frequency.

What is push strategy?

Push strategy: -consists of directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. - directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.

Do roses need to be promoted?

E. -Alternatives "a," "b," "c," and "d" all have a relatively stable demand. Roses however, would most likely need heavier promotion before Valentine's Day, Mother's Day, etc. in addition to regular advertising throughout the year to promote the giving of roses as an expression of love.