which of the following is an advantage of consumer orientation? course hero

What is the importance of consumer orientation?

Feb 29, 2020 · It helps companies to monitor competitor actions in the marketplace by tracking their consumer base. It allows companies to access personal information of the consumers without prior permission. It helps companies to stay ahead of competitors. It helps companies to focus exclusively on gaining profits. It helps companies in employing both the market …

How can a firm achieve its marketing goals by concentrating?

Nov 03, 2020 · 85. What is an advantage of the orientation process? A. It allows firms to teach new employees specific job tasks. B. It allows firms to provide on-the-job training to employees. C. It allows firms to conduct employee appraisals subjectively. D. It allows firms to familiarize new employees with prevalent office culture. E.

How does a marketer satisfy the needs of the target consumers?

Sep 06, 2017 · View Test Prep - MKT 305_Quiz 1.pdf from MKT 305 at Strayer University. 7/21/2017 Review Test Submission: Quiz 1 (90 points) . H WEEK 2 REVIEW TEST SUBMISSION: QUIZ 1 (90 POINTS) Ulkema

How can consumers'perceived store images for a retailer and its competitors?

Jan 09, 2017 · View Test Prep - MKT 305 WEEK 2 QUIZ 1.odt from MKT 305 at Strayer University, Austin. Question 1 3 out of 3 points Some marketers offer each individual customer a different product, so each customer

What is consumer orientation?

The consumer orientation is modern marketing philosophy that guides the practicing managers to carry out marketing efforts in a manner that result into maximum consumer satisfaction. The consumer orientation emphasizes on understanding consumers’ real needs, and satisfying them better than any competitor. It requires the company to define the ...

What is satisfied consumer?

Satisfied consumer remains loyal to the company, gives valuable suggestions, and protects company’s interest in all possible ways. 8. Satisfied consumer extends all possible support to the company to carry out its operations effectively.

What are the four pillars of marketing?

There are four pillars of the modern marketing concept – consumer orientation (may be said as consumer satisfaction), target market, integrated marketing, and profitability. Consumer orientation is a key to achieve business goals. A firm can achieve marketing goals by concentrating on customer satisfaction.

What is marketing effort?

Marketing efforts are directed to satisfy consumers. Every decision is aimed at satisfying needs and wants of the target consumers. Due to competition, the marketer tries to satisfy customers more effectively and efficiently than the competitors.

Who is the father of nation?

More than a half century back, Mahatma Gandhi, the Father of Nation, has expressed his views on customer orientation. A famous passage of Mahatma Gandhi emphasizes on the critical place of customers in business.

Is consumer orientation a marketing philosophy?

Note that consumer orientation is not a marketing philosophy only, but it is a dominant business philosophy and it deserves many practical implications for better managing. Company can achieve its goals effectively by practicing consumer orientation philosophy. Consumer orientation leads to consumer satisfaction. Consumer satisfaction offers several benefits to company.