which of the following is a low-involvement product? course hero

What makes a product a low involvement product?

Another factor which makes a product as a low involvement product is repeat purchase of the same product. For example – I have always used head and shoulders as a shampoo. So i always purchase the same.

What are the characteristics of low involvement purchase?

One of the first characteristics is that the price of the product is generally lower. As the price is lower, the consumer does not think twice before making the purchase. Example – Soaps. A soap has a very less price and mostly all soaps perform the same function. Hence, Soaps are low involvement purchase.

Why impulse buying is commonly used for low involvement purchase?

This is because after sales, features and differentiated characteristics play a major role in high involvement purchases. Whereas in low involvement purchase, the consumption of the product is very fast. Hence impulse buying is commonly used for low involvement purchase.

What are the characteristics of a low price product?

One of the first characteristics is that the price of the product is generally lower. As the price is lower, the consumer does not think twice before making the purchase. Example – Soaps. A soap has a very less price and mostly all soaps perform the same function.

What is low involvement product?

What is a Low involvement product or Low involvement purchase? There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis of his involvement in the purchase, then the two most common type of purchase is Low involvement purchase of a Low involvement product ...

What are the characteristics of a low involvement purchase?

One of the first characteristics is that the price of the product is generally lower. As the price is lower, the consumer does not think twice before making the purchase. Example – Soaps. A soap has a very less price and mostly all soaps perform the same function. Hence, Soaps are low involvement purchase.

Why do people buy impulse products?

This is because after sales, features and differentiated characteristics play a major role in high involvement purchases. Whereas in low involvement purchase, the consumption of the product is very fast. Hence impulse buying is commonly used for low involvement purchase.

Why is there heavy brand switching?

Because there is not much differentiation and as the risk in the purchase is minimal, there is heavy brand switching wherever Low involvement purchases are involved. Customer might not stick to one single brand and the innovators and adopters will keep checking out new brands in the market.

Is there risk in purchasing a product?

The product can easily be returned or replaced. And hence, a consumer does not get heavily involved in the purchase of such a product. Example – A consumer will think very less when purchasing chips or chocolates for himself but he might think longer and in depth when purchasing a watch for himself or his loved ones.

Is there a risk in low involvement?

There is not much risk involved in low involvement purchase, as a result of which decision making is much faster. Most FMCG products can be classified as a low involvement product.