Start studying Ch. 9 Healthcare Marketing-Final Exam Prep. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Study with Quizlet and memorize flashcards containing terms like The marketing strategy plan for any healthcare organization is derived from: a. the strategic plan b. collaboration with other functional areas c. examining the external environment and internal organizational capabilities d. mission, vision, values e. all are accurate, which of the following stages is NOT part of the consumer ...
View Chapter 9-17.pdf from HSA 6128 at University of Central Florida. 3/16/2019 Chapter 9: HSA6128-19Spring 0M01 Chapter 9 Due Mar 17 at 11pm Points 20 Questions 20 Available Jan 7 at 9am Mar 18
IN-CLASS ASSIGNMENT Please read your assigned scenario, which is described in Exhibit 14.1, “Healthcare Marketing Research Vignettes,” (p. 389). What does your assigned each scenario reveal about marketing research? What techniques would have been used? How might the results have been evaluated? Each team will have 20 minutes to complete this assignment.
Study Chapter 3 Exploratory, Descriptive, and Causal Research flashcards from Isabelle Hicks's Central College class online, or in Brainscape's iPhone or Android app. Learn faster with spaced repetition.
If Hospital X admits 1000 patients from the community in 2020 and it is known that a total of 5000 patients were admitted to all hospitals in the community during that same time period, what is the market share for Hospital X?
well people are more likely to obtain health services than are sick people
customers often do not know the price of the services consumed
The List is the main writing format used for Procedures. Because Procedures consist of step-by-step instructions, lists should be used – not ‘traditional’ paragraphs. Paragraphs make the Procedures exceptionally difficult to read and follow. The following are the types of Lists:
A Master Procedure requires Sub Procedures for complete instruction or context. While a user would be able to reference a Sub Procedure and perform a specific task without requiring other Procedures, a complete understanding of the Procedure would not be available without the Master Procedure.
A Checklist is a condensed Procedure. When a complex and/or lengthy set of Procedures have been completed, a Checklist can be developed that summarizes the steps. Knowledgeable users may not want to take the time to reference the complete Procedure and require only a reminder as to steps. The Checklist provides a quick reference for those users.
A stand-alone Procedure in one that is not dependent upon other Procedures for instruction or context. A user would be able to reference the Procedure and perform a specific task without requiring other Procedures.
Linear Procedures are straight, with few decision points or iterations. An example would be customer setup or vendor setup. While the Procedure may be lengthy, requiring multiple transactions, the Procedure is still linear.
A Process flow will give an indication as to whether a Procedure is linear or nonlinear. The number of decisions, departments, end-of-process points, controls, and so forth will be indicative of a linear or nonlinear Process.
Never, Never, Never use Excel or PowerPoint or similar types of software to write a Procedure. You will lose all the needed tools and capabilities that are offered with document processing software, such as Styles, Table of Contents, Lists, and Document Maps.
well people are more likely to obtain health services than are sick people
customers often do not know the price of the services consumed