where to sell a course

What's the best way to sell your online course?

Truth is, there is no single best way to sell your online course, but there are some tactics that seem to work pretty well universally. First and f...

How important is social media to sell courses online?

It depends on a number of factors. First, do you have a target audience that is really active on one or more social media channels - e.g., Facebook...

How do courses on personal development do?

Personal development courses can sell very well. As I note in this post on e-learning statistics, the data we have on top online courses "suggests...

How effective is offering free content as a lead magnet?

In most cases, offering free content is essential - that's why we talk a lot about content marketing here on Learning Revolution. Publishing conten...

What's the best way to determine who your target customers are?

As an expert in whatever topic you plan to teach, you probably already have a good intuitive sense of the people who are likely to be interested in...

What's the best way to drive traffic to your online courses?

The best way to generate traffic to your online courses is to get a highly relevant value proposition in front of the right people. Of course, that...

Video is an important area for success. What are the best video hosting platforms I can use?

Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your on...

How to sell online courses?

Selling from your own site is just one option. Another way to sell online courses it to put your courses into a marketplace site – that is, a site that offers a large catalog of options for learners who are looking for online courses. Examples include sites like Udemy and Skillshare. (For a range of options, see this post on Udemy alternatives .)

What are the upsides of selling online courses?

One of the main upsides of selling online courses – especially on-demand, self-paced online courses – is that they are digital products. This means that the cost of delivering each additional instance of the course after the first one is small – often close to zero. Seems like an obvious point, but I continually see course sellers overlook it as they obsess about saving a few dollars on their online course platform or refuse to invest in high quality instructional and graphical design.

How does how much you charge for a course affect your profitability?

Naturally, how much you charge for your course directly impacts your profitability per course sale and overall. My experience has been that most course sellers do not charge enough, mostly because they have not convinced themselves of the high value their courses. I encourage all course sellers to try the Triple Your Price Exercise as a direct path to higher profitability.

What is the hallmark of a highly successful online course?

Last, but far from least, the hallmark of a highly successful online course is that it actually leads to learning. That may sound obvious, but if you don’t really understand what your learners need, don’t take instructional design seriously, and don’t have a solid plan for supporting learners throughout the learning process, then the likelihood of the experience really having an impact is low.

What is your own website?

For some of these, “your own website” will mean your current, home base website . Popular website builders like Wix and SquareSpace offer basic options for protecting your content and selling it as courses. Stepping things up a notch, there are a range of powerful learning management system (LMS) plug-ins for the popular WordPress platform – like LearnDash and LifterLMS – that give you sophisticated abilities for creating, delivering, and tracking online courses.

What is the best advice I can give to any aspiring course seller?

The best advice I can give to any aspiring course seller is to start that process early.

How much is the e-learning market worth in 2021?

( GMD Research ). Within that overall market, the self-paced online learning market in the US is estimated to be worth $15.86 billion in 2021. (Source: Statista)

Why do businesses create and sell courses online?

While many businesses create and sell courses online to generate revenue, others also use online courses to market and generate leads. Online courses can play a big part in your overall content marketing strategy.

How many options are there when it comes to hosting and selling your online course?

There are three options when it comes to hosting and selling your online course:

How much does an online course cost?

For now, you’re going to have to do some calculating and testing. Online courses can cost anywhere from $5 to $2,000. Your first online course is probably going to fall somewhere within the $50-$200 range.

What is an online course platform?

An online course platform is a hosting solution specifically designed to help course creators grow their business. There are four types of online course platforms.

Why do you need to market your online course?

Just because you build it doesn’t mean they’ll come. You’re going to have to market your online course for it to be successful. Marketing is building a relationship with your customers, with the ultimate goal of getting them to purchase or engage with your business.

How much is the e-learning market worth in 2025?

The e-learning market is expected to be worth $325 billion by 2025. Digital education and e-learning had more than $46 billion in sales in 2018 (the most recent year we have data for). Global e-learning and course consumption has increased dramatically during the pandemic and many experts expect that to continue.

What is the first step in creating an online course?

The first step you should take when creating your online course involves figuring out what specific subject you will teach.

How to show what's included in a course?

Show what’s included in your course by covering what each section offers and how learners will benefit from them. And that’s the key. Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to help prospects appreciate your course?

Identifying benefits derived from learning outcomes will help prospects quickly appreciate the value of your course. Use bullets with benefits for each part of your course. Also, include images of your course content to give prospects an idea of what they are getting.

How to use storytelling in sales?

Effective sales pages use storytelling to draw audiences in. They touch on pain points and then present a solution. Your sales page must do the same. With the help of your customer persona document, draw on the challenges, pain points, needs, and desires of your ideal customer and incorporate them into a well-structured message.

Why are FAQs important for online courses?

FAQs are a staple for online course sales pages because they work. Having them neutralizes fear, uncertainty, and doubt.

What is sales page?

Sales pages are meant to be highly effective tools for converting visitors into paying customers. To generate sales, your sales page has to be able to sell ideas, do away with fear, uncertainty, and doubt, and have a call to action that closes the sale.

Is it hard to set up an affiliate program?

Affiliate programs aren't difficult to set up either. If your course is on a platform like Udemy, Teachable, or Kajabi, you have automatic access to an affiliate suite of tools These tools may include an affiliate dashboard for tracking sales, traffic, and payouts.

Why is it not easy to price an online course?

Deciding a price for your online course is not easy because most creators don’t know where to start. So they take one of the following approaches to pricing their online course:

What is the largest online course marketplace?

Udemy is the largest online course marketplace, and it has millions of students who take courses in virtually any niche.

How to test a product idea?

One of the most effective ways of testing your product idea is collecting direct feedback from students, and a survey is a great tool for doing that.

What is the most common mistake that course creators make?

Not building an audience right from the word go is one of the most common mistakes that course creators make.

How to validate interest in a course?

The easiest way to validate interest in your course topic is by checking the search volumes for related keywords on Google.

How big is the eLearning industry?

In fact, the size of the global eLearning industry was estimated to be around $250 billion in 2020 and is expected to cross $1 trillion by 2027.

Can a new subscriber purchase a course?

It’s very unlikely that a new subscriber will purchase your course and become a paying customer as soon as they subscribe. So you should create and set up a series of automated emails for your new subscribers.

The Most Profitable Way For You To Sell Courses Online

We’ve seen a major shift in how people sell courses online. One that has made courses more profitable, easier to run, and retain more students long term.

How To Sell Courses Online In 2022

You’re going to start by taking a “zoomed out” look at your online business and define the niche you’re going to create tutorials for. As our founder, PJ, always says:

How Your Book of Memories Transformed Her Business By Moving To Uscreen

Your Book of Memories (YBM) is a business that teaches people how to build DIY memory albums through high-quality instructional tutorials.

Feeling Inspired?

Sell courses online. Reach the people you want to reach. Spread the messages you want to spread. Make the money you want to make.

What is a coursecraft?

CourseCraft. CourseCraft is a really great platform that you can use to create online courses. The platform is great for both beginners who’ve never created a course before, and experts. So, if you’re just starting out, then this is definitely one to consider.

What is the name of the website that you can teach online?

If you’ve ever looked into teaching anything online, then you might have heard about Udemy.

What is the Academy of Mine?

13. Academy of Mine. Academy of Mine is an all-in-one platform that allows you to create, market and sell online courses.

What is another platform to check out?

Another platform to check out is Learnyst.

What is Learnworlds?

Learnworlds allows you create and sell courses from your own interactive online school.

What happens when you start your own website?

When you start up your own site, you get full control of everything, from how your courses appear, to how you market them.

Can you sell Coggno?

Coggno is another great platform to sell through, as it, like the other websites in this section has a marketplace. So, you can sell directly on the website. Once you’ve created your course, you can put in on the site’s Market Place of Training, upload it to your own website, and also Opt into Syndication.

Does hover.com matter where you buy your domain name?

Hover.com. But it doesn’t really matter where you buy your domain name from because they all provide the same basic service. After creating a free account, use their domain name search function to make sure it’s available at an affordable price (usually around $10 USD) so you can pull the trigger on it.

Can you host a course on your website?

However, it’s not practical to host your course videos directly from your website. If you do, you’ll quickly burn through your hosting service’s monthly bandwidth limits and crash your site. To get around this problem, you’ll need to subscribe to a video hosting service.

Can you create a course with multiple modules?

With the Thrive Apprentice Online Course plugin, you can quickly create online courses with multiple Modules, Chapters and Lessons. Also, the individual lesson editor works just like the Thrive Architect and Thrive Leads visual editors so you'll have your course built in no time.