Starbucks Mexico is owned and operated by Alsea , the leading restaurant operator in Latin America and Spain with globally recognized brands in the quick service, coffee shop and casual dining segments. To learn more, visit us in our stores or online at http://www.starbucks.com.mx/
Despite the growth of specialty coffee in Mexico, coffee farmers face a significant threat from coffee leaf rust (la roya). The plant fungus damages millions of coffee trees, making it harder for farmers to produce high-quality coffee. In 2014, Starbucks Mexico launched a new coffee tree revitalization program called Todos Sembramos Café (We All Grow Coffee) to combat the disease. In its first year, the program used 100 percent of the profits from Shade Grown Mexico whole bean coffee sold in Starbucks® stores to distribute over 180,000 rust-resistant plants to more than 60 coffee farms in Chiapas. The program helped farmers gain access to education and training needed to improve the quality of their crops and maintain the stability of their land.
When Starbucks opened its first store in Mexico in September 2002, it was a milestone moment for the company. Starbucks had just reached a total of 5,000 stores and was only six years into its expansion to Europe and Asia. Latin America was next.
Through Starbucks One Tree for Every Bag, a rust-resistant coffee tree will be planted for every bag of coffee purchased in participating U.S. stores. To kick off this effort, Starbucks will distribute one million coffee trees to farmers in the region, starting with Mexico, Guatemala and El Salvador.