when should i see sales in my course launch

How do I launch an online course or product?

May 20, 2021 · The first step to pre-launching your online course is to nurture and grow an email list . These days, email marketing delivers a strong $42 return on investment (ROI) for every $1 you spend. It’s no wonder a staggering 87% of marketers use email to distribute their brand’s content organically.

How do you get customers to buy your course now?

Day 7: The logic and closing email. All good things must come to an end, so as the course launch period draws to an end, now is the time for creators to build a logical argument for why customers should buy now. This can include a reference to the bonus content or a discount—anything to increase urgency to purchase.

Do I need to create a course before I launch it?

Once you've demonstrated to your email list that you can offer them practical and helpful information and skills, it's time to start an email sequence actually focused on selling. Yo should have a clear 'pre-launch sequence' in the week running up to your course being available to buy.

When should I start thinking about a sales career?

Sep 20, 2016 · The example images you’ll see below were taken from the sales page for our recent Course Creation Acceleration Coaching Program. First, let’s take a look at the whole template. ... And now you have all the pieces you need to have a successful course launch. It’s time to create the last of your launch components, put on the finishing ...

How do you get sales for a course?

What to do before launching a course?

Why are my online courses not selling?

How can I get customers for my course?

How do I soft launch a course?

How do you start a successful online course?

What are the challenges of course creators?

Do online courses sell well?

How can I make money selling online courses?

How do online courses attract students?

What does it mean to have a sales page done?

Having your sales page done ahead of time means you can get feedback on it from an advisor, your peers, and even potential customers. An additional bonus to having your webinar presentation outlined and ready to go a few days before you present is that you can run through it and practice your delivery.

How much does an online course cost?

Pricing your online course is one of the trickiest parts of launching. With an information product, you can really charge anywhere from $10 to $10,000, depending on the value it brings to your ideal customers.

Why do people take online courses?

Many online courses are designed to educate or solve a particular problem in someone’s life. If you dig deeper into why you’re so passionate about this particular issue or topic, you’ll be able to give people a reason to join you that goes beyond the shallow stuff.

What is the purpose of deadlines in online courses?

I think there’s a lot of power in the “open and close” launch model. A deadline gives people an incentive to sign up for the online course .

What happens when your launch wraps up?

By the time your launch wraps up, you’ll be so tired of repeating your message. From the core promise of your product to the benefits people will experience as a result of your course (or simply that the cart is closing), you’ll have repeated yourself more than you thought possible!

What is the job of a prelaunch marketing campaign?

While you’re promoting your program during your pre-launch marketing campaign, your job is to be present to answer questions about the course.

Is it stressful to launch a course?

Launching a course is stressful enough as is it is, so you don’t want to leave the tech stuff to the last minute. Instead, figure out which systems you’ll be using ahead of time so you can make sure they all play nice together. Preparation will free you up to focus on being present during your launch and marketing campaign.

How many stages are there for pre-launching an online course?

There are two main stages for pre-launching your online course:

What does it mean to pre-launch a course?

Pre-launching your online course means first validating your course idea with your audience. This creates buzz around your course topic, which helps you pre-sell your online course to students who enroll before launch date at a discounted rate.

Why do marketers use email?

It’s no wonder a staggering 87% of marketers use email to distribute their brand’s content organically. Of course, there’s a right and wrong way to leverage your email list. One of the most important keys to email marketing is to use it as a channel for distributing valuable content.

What is pre launch marketing?

According to BuzzSumo, the goal of pre-launch marketing is two-pronged: To build interest and buzz for your upcoming product or project.

What is a landing page?

Take, for instance, Monday’s landing page, which is where you end up after clicking on their ad promoting a productivity tool. Landing pages aren’t just for paid ads — your readers can also visit a landing page after clicking a link in a blog post, social media post, or video, too.

How to make sure your online course helps as many people as possible?

To make sure that your online course helps as many people as possible and nets you the highest ROI, run a pre-launch campaign to excite and preemptively secure eager buyers.

Is it nerve wracking to launch an online course?

Launching an online course into the world can be nerve-wracking.

What is the selling phase of email marketing?

Once the email flow is set, the selling phase can begin with—you guessed it—emails . This time, it’s all about marketing the course. From building excitement to actually giving subscribers the opportunity to buy, the following outline serves as a play-by-play email guide creators can follow.

What are the sides of a launch strategy?

Think of a launch strategy as two sides of a coin: the education side and the selling side . Neither can function without the other, and every creator needs to pay attention to both when launching an online course.

How much of email list subscribers are customers?

For this reason, the most effective place to spend time is on a strong email list. A strong rule of thumb is to expect about 2% of email list subscribers to become customers. So to set a basic revenue goal, take two percent of total subscribers and multiply by the price of the course. Need tips for growing an email list, visit here.

What is the education phase?

In the education phase, you’re essentially warming up your list. You’re getting familiar with the audience and getting them familiarized with the product and the pain points it solves.

How much did Bree Noble sell her course?

“I was able to pre-sell my online course (Female Musician Academy) to 15 people at $290 ($4,350) without having any content in the school yet.

Do you need to know what you're buying before handing over money?

It’s no grand secret that consumers like to know what they’re purchasing before handing over money. But, don’t be fooled into thinking that means every single aspect of an online course or coaching service needs to be created and fully laid out from the start. Oftentimes, a strong sales page and compelling message is enough to land a sale.

Why do you pre-sell beta access?

You've either started pre-selling access to it to gauge interest, or are providing beta access at a discounted rate to get feedback and continue to improve your course materials.

How long is a free lesson?

The free lesson lasts around 30-45 minutes and then transitions to more of a sales pitch for your course, where you get to explain what is taught in the course and why it is so valuable for people to join.

Why is it important to track things?

But even if you don't like data or analyzing numbers, it's important to track things to give you an idea of how you're doing.

Can you visualize a virtual lineup of soon-to-be customers?

You should be able to visualize a virtual lineup of soon-to-be customers, just waiting at your website for the course to become available.

Is it a low of work to launch an online course?

There's no doubt that launching your online course is a low of work.

Can you offer a discounted price to anyone who will commit to joining upfront?

You can do this by offering a discounted price to anyone who will commit to joining upfront.

Launch Like a Pro: How to Write Your Sales Letter the Right Way

Note to readers: This is the 4th post in our series about launching your first course. If you’ve been following along, great! If you’re new here, you can catch up by reading parts one, two, and three.

Keep it simple

Sales letters are a tricky topic and people spend a lifetime mastering them.

Take it one step at a time

It may be helpful to have your audience empathy research handy as you write, so you can remember how your audience talks about the problem that your course will help them solve.

Display your psychic abilities

It’s very helpful to include a Frequently Asked Questions section at the end of your sales letter.

Your Instructor

I'm Jessica Magoch, multiple award-winning Sales Trainer and Coach. I have a Bachelor's from NYU, built a $40M (ARR) B2B commission-only sales team for a New York startup, teach sales courses at The Wharton School of Business' Startup Accelerators, amongst others.

Get started now!

Pay one low monthly fee for access to The Sales Launch Code, Monthly marketing projects & email support. Sales Training is released weekly over 6 weeks and marketing projects are released once a month.

Get started now!

Pay one low monthly fee for access to The Sales Launch Code, Monthly marketing projects & email support. Sales Training is released weekly over 6 weeks and marketing projects are released once a month.

Get started now!

Pay one low monthly fee for access to The Sales Launch Code, Monthly marketing projects & email support. Sales Training is released weekly over 6 weeks and marketing projects are released once a month.

When do we start learning to sell?

We start learning to sell when we are small children — as every parent of small children knows!

What happens if you don't make the customer happy on a customer service call?

If you cannot make the customer happy on a customer service call — either through your brilliant solution to their issue or your comforting words and tone — then their case will be escalated. That's not good.

What happens if you can't make a customer happy?

If you cannot make the customer happy on a customer service call — either through your brilliant solution to their issue or your comforting words and tone — then their case will be escalated.

Can you imagine yourself in a sales role?

If you can't imagine yourself in a sales role, that's fine — but keep in mind that any time you can learn, practice, observe or participate in a sales activity, it's in your best interest to do it.