Feb 28, 2016 · See Page 1. resellers consider 3 elements when making decisions about which product to sell: (1) Profit margin : resellers what to maximize their ROI, which is a function of profit margin, or how much they make on each sale; (2 ) Turnover : how quickly a product will sell; and (3) how much effort it takes to sell a product. The same customer ...
Jan 25, 2022 · An exclusive channel is one in which a manufacturer grants the right to sell its product to only one or a limited number of resellers. ... When a producer wants its product to be made available through as many distribution outlets as possible , it prefers to use an intensive channel – one in which a producer grants the right to sell its ...
ITE 3642: Marketing Session 10 strengthen buyer preferences and identifying suppliers. On the other hand customers seek for brand names to identify quality differences and to shop efficiently. Brand - Sponsor Decisions There are many alternatives available under brand sponsorship. The products can be branded as a Manufacturer brand (National Brand), Distributor brand …
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