when its ran its course meme

by Mrs. Harmony Turner II 3 min read

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About

It Is What It Is refers to a viral video of a teenager laughing and saying "It is what it is," with his friends repeating the phrase after him. In March 2020, the video gained popularity in lipsync memes on TikTok, with the video also being used as in reaction memes on Instagram.

Origin

The exact origin of the video is unknown. On December 18th, 2019, YouTube [1] user Dr Prominent reposted a video of a teen laughing and saying "It is what it is" with an African accent, with a group of teens standing near also laughing and repeating the phrase after him. The video received over 352,700 views on YouTube in four months (shown below).

Spread

The video did not see use as a meme until on March 4th, 2020, TikTok [2] user @thehodgmeister posted a meme based on it, gaining over 182,400 likes in two weeks (shown below).

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