However, employee commitment goes a step further than loyalty. Loyalty stems from 'being loyal to the organisation because the organisation wants the best for you' . The employee will also express his enthusiasm about the organisation to friends or acquaintances. A loyal employee stays at the organisation as long as the organisation is good for him.
The principles of loyalty 1 1 When policy is executed, the employee should have a central role. If an organisation shows that it is doing its best for the employees, this will create a feeling among employees of reciprocal obligation. You should also give your employees the feeling that they are being treated fairly: equal pay for equal work. 2 The employees should trust that you as employer want the best for them and do not only act out of self-interest. 3 If your organisation pays little to no attention to the private lives of the employees, conflict can arise. Employees who take part in other activities outside of their work, which they feel committed to (hobbies, sports, studies), have more trouble finding the right balance between their work life and private life. Conflict between the two has an impact on employee loyalty. The reverse is also the case: if the organisation shows understanding for the employee and can help the employee find the right balance, his loyalty will only increase.
The difference between loyalty and commitment. Committed employees are more likely also to be loyal employees, while loyal employees do not by definition have to be committed. A loyal employee is happy to (continue to) work for the organisation , as is a committed employee. However, employee commitment goes a step further than loyalty .
In times of economic progress and a shortage on the labour market, the importance of loyalty for organisations is getting ever greater. On the one hand the competition for talent is increasing. An organisation naturally wants to retain talented employees. On the other hand, more and more is being invested in employee development. These developments mean that turnover is becoming more expensive. 4
The employees should trust that you as employer want the best for them and do not only act out of self-interest. If your organisation pays little to no attention to the private lives of the employees, conflict can arise. Employees who take part in other activities outside of their work, which they feel committed to (hobbies, sports, studies), ...
Committed employees want to continue working for the organisation because they support your organisation's strategy and objectives. They identify with your organisation and want to do their best, because they feel at home there.
During economic strife it is good and often necessary to re-evaluate your staff in order to see where you need to cut back in order to become healthy again. But, this does not mean loyalty is less important. It remains vitally important in the places it will hurt most to lose employees: among your talent pool. Periods of economic boom can often mask problems within organisations which are only uncovered during economic downturn, so it is just as important to have a continuous, reliable supply of information.
Employee loyalty is when an employee remains with a company for a lengthy period because they feel valued, appreciated and believe in the company's overall mission. Employees who are loyal to a company are likely more invested in the company's success and work towards meeting organizational goals.
Having loyal employees in the workplace can improve the daily operations of the company. It can also help attract new talent and reduce employee turnover rates. Here are several reasons employee loyalty is important in the workplace:
While the specific traits or capabilities of loyal employees can vary between departments or industries, there are several common qualities that loyal employees possess. This can help you identify employees that are loyal to the company and opportunities to grow employee loyalty. Here are several common qualities of loyal employees:
There are many ways you can help encourage and increase employee loyalty within your organization. Every level of management or leadership can have a direct impact on employee loyalty. Here are several elements to consider helping improve the loyalty of your employees and increase overall employee satisfaction:
Yet the Ipsos Loyalty Study, the largest study on the topic, found that less than 30% of U.S. employees say they are loyal to their company. And only about 25% of U.S. employees think their employer has earned their loyalty.
The correlation between employee loyalty-related attitudes and business outcomes is always meaningful from a practical, managerially relevant perspective, so it is worth the effort. In fact, a large-scale study conducted by researchers Harter, Schmidt, and Hayes presented compelling evidence that employee loyalty-related attitudes were positively linked to each of these performance drivers. Furthermore, managers can learn a great deal by studying the performance of their most loyal business units, and how this is influenced by managers' own relationship styles.
It is one thing to believe that employee loyalty results in positive financial outcomes; it is quite another to quantify those outcomes. But if we are going to be able to resist our natural inclinations to focus exclusively on the short-term in difficult times, then we need to get very good at understanding what the real implications of employee loyalty to the long-term health of our business.