Source: Lucas, S.E. (2012). The art of public speaking.New York City, NY: McGraw-Hill. 5 Organization Patterns for Persuasive Speeches 5 Steps • Attention: gain attention of your audience • Need: demonstrate the problem and a need for change • Satisfaction: provide a solution • Visualization: use vivid imagery to show the benefits of the solution
One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).
The topical, spatial, causal, comparative and chronological methods of arrangement may be better suited to informative speeches, whereas the refutation pattern may work well for a persuasive speech.
The organizational patterns that can help arrange the main points of a speech are topical, chronological, spatial, problem-solution, cause-effect, and Monroe's Motivated Sequence. Incorporating supporting material helps fill in the main points by creating subpoints.
0:477:38How to Organize a Persuasive Speech or Presentation - YouTubeYouTubeStart of suggested clipEnd of suggested clipNumber two you tell your audience directly. What's in it for them tell them why they should listenMoreNumber two you tell your audience directly. What's in it for them tell them why they should listen to your message what they're gonna gain.
Outlines Organize Persuasive Speeches Use an introduction that familiarizes the audience of what is to come. The main idea, or central purpose, should be clearly stated in this section. Next, focus on the body, or the center of the speech. This should contain the main points of the speech.Oct 12, 2021
By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion.
These five basic organizational models (sequence, description, cause and effect, compare and contrast, and problem and solution) may help you consider how to organize your essay or story.
2. Because it is psychologically based, the motivated sequence is especially valuable for persuasive speeches that seek immediate action.
Persuasion is a literary technique that writers use to present their ideas through reason and logic, in order to influence the audience. Persuasion may simply use an argument to persuade the readers, or sometimes may persuade readers to perform a certain action.
Problem-Solution Organization The problem-solution style is often used in persuasive speeches because it's especially useful when the speaker wants to convince the audience that they should address an issue in a particular way, but it can also be used for informative speeches.
Patterns of OrganizationSequential/Process. A sequential or process pattern arranges the ideas in a step-by-step process. ... Spatial. When it is necessary to articulate how things fit together, a spatial pattern of organization would help. ... Cause-Effect. ... Problem-Solution. ... Compare and Contrast. ... Advantages-Disadvantages. ... Topical.
Direct Method Pattern This pattern consists of a claim and a list of reasons to support it. Every piece of support in the speech directly supports the central claim you wish to make.
-Problem-Solution pattern is most appropriate for persuasive speeches.
One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).
Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.
In the third step of Monroe’s motivated sequence, the satisfaction step, the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:
Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.
Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention.
The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other.
If your goal is to convince your audience to adopt a particular idea, you might prefer the direct method pattern as a way of organizing your speech. This pattern consists of a claim and a list of reasons to support it. Every piece of support in the speech directly supports the central claim you wish to make.
Monroe’s Motivated Sequence is an organizational pattern that attempts to convince the audience to respond to a need that is delineated in the speech. [1] . Five separate steps characterize the Motivated Sequence organization style: 1.
2. The need step should provide a description of the problem as well as the consequences that may result if the problem goes unresolved. In this step, the speaker should also alert audience members to their role in mitigating the issue. 3.