which of the following statements is true about direct marketing? course hero

Which marketing has the same objectives as that of other promotional-mix tools?

When is direct marketing used?

What is direct mail atkins?

What does "a" mean in marketing?

What is a concentrate on market diversification?

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Which marketing has the same objectives as that of other promotional-mix tools?

C. Direct marketing has the same objectives as that of other promotional-mix tools.

When is direct marketing used?

A. Direct marketing is being used as a promotional media tool only after the invention of the Internet.

What is direct mail atkins?

14- Atkins Auto, a dealer of automobiles, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in the showroom. This is an example of combining direct marketing with:

What does "a" mean in marketing?

A. is synonymous to word-of-mouth marketing.

What is a concentrate on market diversification?

A. concentrate on market diversification to expand its customer base.

What is the first effort of direct marketing?

Under the two-step approach of direct marketing, the first effort is designed to screen, or qualify, potential buyers, and the second effort:

What is an infomercial for a workout equipment?

An infomercial for a workout equipment urging viewers to phone a toll-free number to place an order immediately.

Who does Joy receive print ads from?

Joy receives print ads from Beryl Inc., a manufacturer of computer printers, marketing its ink cartridges to him as he is a regular buyer of Beryl ink cartridges. Which of the following combinations of promotional media is Beryl using?

Is direct mail restricted to small businesses?

Direct mail is not restricted to small companies seeking business.

Which marketing has the same objectives as that of other promotional-mix tools?

C. Direct marketing has the same objectives as that of other promotional-mix tools.

When is direct marketing used?

A. Direct marketing is being used as a promotional media tool only after the invention of the Internet.

What is direct mail atkins?

14- Atkins Auto, a dealer of automobiles, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in the showroom. This is an example of combining direct marketing with:

What does "a" mean in marketing?

A. is synonymous to word-of-mouth marketing.

What is a concentrate on market diversification?

A. concentrate on market diversification to expand its customer base.