If the product development team can demonstrate satisfactory answers to these questions, without introducing other objections, then the product will move into development. Regardless of the type of product—a tangible good, a service, a business-to-business product—someone needs to define the marketing requirements for the product.
It has survived the development process and it is now on the way to commercial success (if all goes well, that is!). ' Commercialization ' is the process or cycle of introducing a new product or production method into the market.
The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. The commercialization process
Learning Objectives Identify the five primary sources of product innovation Key Takeaways Key Points The five main sources of innovation are technological breakthough, non-technological development, environment, serendipity, and purposeful development.
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