Are you someone who thrives in a classroom environment? Or do you prefer learning at your own pace? These are questions that you need to ask yourself before starting your search for the perfect course.
Another thing that is important to understand before choosing a digital marketing course is your requirements. What is the purpose of taking the course? What are you looking to learn?
When you consider how easy it is to create and sell a course online these days, it’s simple to understand why trainer expertise would be an important consideration.
First on our list is a comprehensive set of courses from LinkedIn Learning which features 11 modules taught by several digital media experts. Instead of having to research which SEO course to take and then the best AD Words course to follow, you can commit to this one “learning path.”
If you’re looking for a crash course in online marketing training, this online course is a great pick! After completing this beginner-level course, you will be able to effectively create your own digital marketing campaign.
If you’re keen to deepen your digital marketing knowledge, this beginner-level learning pathway pulls together a series of courses for a complete digital marketing education!
Over 400,000 students have taken this interactive online course which will guide you from scratch to being able to do expert level online and digital marketing. It’s beginner-level instruction and is actually 12 online courses in 1.
In partnership with Harvard Business Publishing Education, this online course will provide advanced-level tools that will make you fully competent and completely equipped to handle any tasks involved in digital marketing!
Part of the Master of Business Administration (iMBA) degree program from the University of Illinois, this specialization covers the new digital and online marketing environment and teaches you from beginner level through to advanced levels!
Learn how to create engaging content and advertise through social media and email with this beginner-level course that has a lot of flexibility built in for self-paced learning!
In many ways, online digital courses help you improve your know-how and provide academic support. What’s more, those digital learning resources are mostly cost-effective and sometimes they are for free. From students to young professionals, many can benefit from online digital marketing courses.
The free online course consists of 13 lessons that can help you become a proficient content marketer in just 2 hours.
Search Engine Marketing (SEM) Training at Intellipaat helps you get started with pay-per-click (PPC) advertising training and learn how to earn a higher ranking in paid and organic search engines.
Intellipaat offers learners lifelong support and lifetime access to course materials. Combining a unique approach to the ideation and creation of the course content, they collaborate with SMEs for training.
It is 100% online and the learning program lasts 4-6 weeks. Plus, you can earn a course certificate in the end.
What we suggest on Coursera is Search Engine Optimization (SEO) Specialization course offered by the University of California, Davis.
Nevertheless, for most of the young adults, it is an advantage to be global. Digital marketing is the new top topic in the world for some time. Any kind of business needs a strong marketing strategy and reach out to more customers online.
The first four modules of this course are Digital Marketing Fundamentals, Building a Content Creation Framework, How to Find the SEO Strategy that Fits Your Business, and Improving Website Performance.
To get the certification at the end of course completion, pass the final exam by answering 40 questions. Add the qualification to your CV and showcase your knowledge of the core concepts of digital marketing.
To get the certification, all you've to do is pass the SEMrush Content Marketing Toolkit Exam. If you already have mastery over SEMrush Content Marketing Toolkit, you can skip the educational part and take the exam directly. However, it is always a good idea to review and revise what you know.
With that being said, this course consists of nine lessons, 37 videos, and 11 quizzes. It spans over a total of four hours and covers everything from digital marketing core concepts to successful SEO strategies to paid search advertising hacks.
Offered by Simplilearn, the Digital Marketing Specialist Course is ideal for mastering advanced digital marketing needs. With this course, you gain mastery over important areas such as email marketing, digital analytics, search engine optimization, social media, and more.
The course also comes power-packed with 45+ projects and real-world case studies from Harvard Business Publishing, Yahoo!, Mastercard, and more such popular names.
As all these digital marketing courses come with certification, you get the opportunity to add the certification to add leverage to your CV, find relevant jobs, or advance in your marketing career easily.
Students enrolled in Simplilearn’s Digital Marketing Specialist Master’s program learn all about the core concepts of digital marketing, including social media marketing, paid ads, SEO, analytics, email marketing, conversion optimization and more. Students also get to work on case studies from Harvard Business Publishing to solve real-world problems. This program is designed in alignment with certifications from Facebook Blueprint, Google Analytics and Ads, OMCP®, Hootsuite and HubSpot.
This is especially during the COVID-19 pandemic as more people are working, learning, and shopping from home. In fact, it is estimated to reach over $640 billion by 2027, up from $322.5 billion in 2020. What’s more, 27 percent of this rapidly growing market is in the US alone. If you’re looking for a new career path that is almost guaranteed to offer strong job security for years to come, digital marketing is an excellent choice.
With Lynda.com, aspiring digital marketers can choose from 1,087 relevant courses and 21,687 video tutorials. These courses and videos allow students to hone in on the specific areas of digital marketing they’re more interested in, or they can focus on general digital marketing training. The platform’s monthly membership gives students the ability to stack multiple courses and programs, providing a comprehensive and well-rounded training experience.
Designed in partnership with the Digital Marketing Institute, AMA’s Digital Marketing program covers essential digital marketing concepts, including content marketing, display and video advertising and SEO. Students enrolled in this program have access to 30 hours of self-paced learning. Upon completion, students can then find a local testing center to earn their dual-certification.
If you’re looking for a new career path that is almost guaranteed to offer strong job security for years to come, digital marketing is an excellent choice. There are many skills and tools to know to be successful in digital marketing.
A digital marketing certification is awarded to individuals upon successfully completing the requirements of an online digital marketing course. It’s a way to verify the skills and education of the holder in regard to digital marketing techniques and strategies.
This is a globally recognized digital marketing certification . When you achieve the DMI Pro you also get the PCM from the American Marketing Association.
The Facebook Blueprint Certification is the official Facebook certification program for digital marketers. There are nice certificate programs you can pursue, including a Digital Marketing Associate certification and a Marketing Science Professional Certification.
Google digital garage is a learning platform owned by Google. They offer various online courses and certifications covering a range of topics from digital marketing to machine learning and self-improvement.
Good courses come with a learning plan and step-by-step instructions and this makes learning faster and more effective than reading random blog posts or watching unrelated YouTube videos.
Duke University is based in North Carolina and it’s offering the Digital Media and Marketing Certificate through the Duke Continuing Studies division. The DCS is offering a wide range of certifications through online training.
A digital marketing certificate is not the same as a digital marketing degree.
Networking is another benefit. When you take a digital marketing certification program, you’re not alone. You may have the opportunity to work on group projects and get to know other students, widening your social circle. Even if you study online, most programs will provide access to an online community space. You never know who might introduce you to the hiring manager for your next role! Aside from that, it’s extremely motivating to be studying alongside other upskillers and career-changers from all over the world.
If you’re looking for a course that’s a little more in-depth but won’t take you the best part of a year to complete, the Columbia Business School offers a digital marketing program spanning just three months, requiring as little as two to four hours of study per week. Taking place entirely online, the curriculum is divided into fourteen modules, covering topics such as key marketing channels and principles, customer behavior, content marketing and messaging, and digital marketing metrics. The content is delivered through live online teaching sessions and Q&As, discussion groups, and video lectures. You’ll also try your hand at real-world applications and simulations. In all, this is a highly interactive, comprehensive course that will give you a credible digital marketing certification for your CV.
Students must pass the Digital Marketing Certified Associate (DMCA) module and receive that certification before moving onto the advanced modules, which cover topics like mobile marketing, SEO, paid search, and content marketing in more depth. They’ll also be exposed to popular digital marketing tools like Hootsuite (social media), Mailchimp (email marketing), and Google Ads (paid search). Hands-on work through labs that include access to Mimic Pro and Mimic Social allow students to hone their skills without needing access to the real platforms.
More specific job titles include that of the SEO specialist, performance marketing manager, content marketing manager, and copywriter— to name just a few. Essentially, the route you take depends on where your interests lie and whether or not you want to specialize or generalize.
It’s a smart move to consider a career in digital marketing, given that experts estimate the global digital marketing spend will top $450 billion in 2021. Even better, they expect this number to increase by 40% by 2024. And guess what? Companies will need digital marketers to manage those billions.
Taught by various experienced professionals, LinkedIn’s online course provides a no-pressure environment for entry-level marketers wishing to build their knowledge of digital marketing.
Google offers several free certifications for its tools through its Skillshop, including one for Google Ads.