In the software release life cycle, general availability (GA) refers to the marketing phase when all commercialization activities pertaining to the software product have been completed and it is available for purchase. Commercialization activities encompass compliance and security tests as well as localization and worldwide availability.
General availability is the phase of the software release life cycle where the software is made available for sale. The availability though, can largely vary on the basis of the form in which it is released, language and the region as well. General availability usually happens on a specific date, which has been announced in advance to customers.
The 4 Phases of a Launch. Regardless of what launch strategy you use, whether it be a Jeff Walker style 4 part free video series, a webinar launch, or a 5-day challenge, there are typically 4 main phases of launching your online course.
Once you have your strategy in place and your content planned, it’s time to automate these launch phases!